March 13/20, 2017: Volume 31, Issue 20
By Lindsay Baillie
March 20 marks the vernal equinox—a signal to most that spring is finally on its way. As consumers look forward to warmer shopping weather, suppliers are planting spring promotions that are soon to be in full bloom. Following are a few sales, rebates and incentive programs starting this spring.
From April 14 through May 31, Armstrong Flooring will host its “Bring It Home!” spring promotion. During this event, Armstrong is offering consumers a chance to save up to 10% on select hardwood and resilient flooring collections, including Alterna and Alterna Reserve Engineered Stone, Prime Harvest engineered and solid hardwood, American Scrape engineered and solid hardwood, TimberBrushed engineered and solid, Rustic Restorations solid hardwood, Luxe Plank with FasTak Installation LVT and Vivero Luxury Flooring with Diamond 10 Technology.
To be eligible, customers must make their purchase during the promotion period from a participating Elevate retailer. The maximum discount is $500 in the form of an Armstrong Flooring Visa Prepaid card.
Bamboo Hardwoods is giving its retailer and distributor partners an opportunity to win big via its “Sell Bamboo, Win a Classic Car” promotion. From April 1 through Sept. 30, retail salespeople can qualify to win a Triumph TR6—the popular ’70s era British classic car—by selling an order of Bamboo Hardwoods brand flooring. Note: An order is defined as the sale of more than one box of product; accessory orders without flooring do not qualify.
Upon completion of a sale, the RSA simply fills out a form via a dedicated link to be provided by Bamboo Hardwoods. After verification of the sale, the manufacturer will issue the RSA a “lottery ticket” to be checked against a live drawing Bamboo Hardwoods will conduct on Oct. 2. The winner will have the choice of driving off with the car or taking home the cash equivalent. In addition, over the course of the promotional period, every salesperson gets $50 per sale beyond the third sale of qualifying bamboo flooring products.
Bamboo Hardwoods is also offering a cash award to the distributor sales representative associated with the retailer where the winning retail salesperson works.
Couristan is hosting an Outdoor Living merchandising promotion from March 20 through June 30. The promotion includes deals on a full assortment of indoor/outdoor area rugs and two merchandising display options.
The Without Walls display unit showcases all 14 of Couristan’s weather-resistant area rug collections, gives dealers the ability to fully customize their featured assortment and provides an easy-to-browse shopping destination.
The second merchandising display—Outdoor Living Merchandising Display Box—comes free with a dealer’s initial order of 20 area rugs from the Afuera, Monaco, Dolce, Five Seasons, Recife, Riverside, Tides, Cape and Urbane collections—size requirements apply.
Fabrica will run a spring sales event from mid-April through the end of May. Special pricings on exclusive wool and nylon products will be available for select dealers during the sale period.
Karastan is celebrating spring with its National Karastan Month sale, scheduled to run April 20 to June 6. During the sale consumers will receive up to a $1,000 rebate on select Karastan styles. All Karastan retailers are eligible to participate.
Lauzon will run a Pure Genius promotion from April 1 to June 30. The promotion includes $0.45 off per square foot on all Pure Genius products—standard and in option. U.S. retailers as well as Lauzon’s preferred dealers in Canada are eligible.
Masland will host a spring sales event from mid-April through May for select dealers. The sales event includes special pricings on select wool and nylon products.
Mirage is holding its spring 2017 rebate sale from April 3 to May 27. During this promotion consumers get a $0.50 per square foot rebate on Mirage flooring. The offer is valid on all Mirage Classic, Mirage Engineered and Mirage Lock products, regardless of species, color or width. The sale applies to all participating Mirage dealers in North America, excluding Quebec.
Mohawk is hosting two seasonal promotions for its Mohawk aligned retailers. The company’s March into Spring sale started March 1 and will run through the end of the month. During this promotion, consumers will receive up to $500 off select Mohawk carpet or hard surface styles. The sale also offers 12 or 18 months special financing on purchases made with a consumer’s Mohawk credit card.
The second promotion, Love Your Floor sale, will run April 14 through May 30 and includes up to $500 off select SmartStrand Silk styles as well as select Mohawk SolidTech styles. Consumers will be able to take advantage of 50% off promotional items as well as special consumer financing offers.
From April through June, Raskin Industries is offering a $100 gift certificate for every 1,000 square feet sold residentially to retailers that have either the new Loft or FloorNation display systems.
Shaw Floors is hosting an Anniversary Sale to commemorate its 50 years in flooring. The sale will run from April 1 to May 15 and is available to North American Shaw Flooring Network retailers that participate in Shaw Floors’ consumer financing program.
During this sale consumers can save up to $1,000 and receive 24 months of special financing on residential, first quality styles in carpet and hard surfaces. This includes all Anso Nylon, ClearTouch Platinum and Tuftex’ Stainmaster products, as well as Anderson-branded wood and Shaw resilient, hardwood and laminate products.
Retailers will also receive Capture the Spirit reward points and customizable marketing components such as Shaw Web Studio promotional assets.