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3M, Jon-Don tandem targets pro cleaners

October 9/16, 2017: Volume 32, Issue 9

By Lindsay Baillie

 

Screen Shot 2017-10-17 at 9.33.14 AM3M, the leader in stain protection for many consumer goods, including flooring, has partnered with Jon-Don, an exclusive distributor of Scotchgard Protector and other 3M products, to reach professional cleaners across the U.S.

3M continues to help fight off carpet stains and messes with its Scotchgard Protector—a product applied by a professional cleaner after a carpet has been scrubbed. Jon-Don boasts a powerful network consisting of 12 retail and shipping centers across the continental U.S. and aims to make it easier for carpet cleaning professionals to purchase 3M products.

“Through our partnership, Jon-Don and 3M work closely together to provide a consistent message about the benefits of 3M Scotchgard, helping carpet cleaners maximize their success,” said Bill Yeadon, training facilitator, Jon-Don.

In addition to promoting Scotchgard Protector on its website, Jon-Don hosts Strategies for Success (SFS) seminars for professional cleaners a few times a year. During the company’s SFS Business Transformation program, Jon-Don spends over three hours discussing 3M Scotchgard Protector, its benefits, how to apply it and how to implement a 12-month “spot and spill” warranty.

“We know that customers who attend SFS have a much greater chance of success,” Yeadon added. “To date, more than 4,000 professional carpet cleaners have graduated from the program.”

Along with the seminars, Jon-Don—with the help of 3M—provides professional cleaners with a host of materials, including: a handout for customers that shows the benefits of Scotchgard Protector, a blotter card to demonstrate the product’s benefits, a care guide for carpet and upholstery, PDF files of professionally written letters and postcards as well as training DVDs.

Jon-Don has also created a new demonstration video, which will be available on its website and social media platforms. The demo covers how professional cleaners can help their customers protect their carpets against spots and stains. “It reviews the tools available to help promote Scotchgard Protector as well as a demonstration of Scotchgard Protector protected carpet vs. non-protected carpet,” said Amber Soule, marketing analyst, 3M home care division.

Mutually beneficial
Scotchgard Protector provides benefits for both the consumer and cleaning professional. The product helps consumers maintain a cleaner, healthier environment while giving them more time to remove spots before they become stains.

For the professional cleaner, 3M’s Scotchgard Protector provides an upsell opportunity and potential for consumer loyalty. “A technician can earn over $39,000 a year in Scotchgard Protector sales alone, which can fuel business growth,” Yeadon explained. “In addition, the customer is more likely to be satisfied with her carpet and more likely to use the company again in the future.”