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Beaulieu awarded for making ‘No Excuses’ for Floor to Ceiling

DALTON—Beaulieu of America recently received recognition for a successful promotional program with Floor To Ceiling (FTC) called “No Excuses.” FTC is part of Preferred Brands, which is also parent to the World of Floors franchise.

The No Excuses collection features a carpet line made from Beaulieu’s solution-dyed PET polyesters incorporating Magic Fresh, the mill’s built-in odor reducing treatment. The rack display of these top-selling styles by Beaulieu was created especially for FTC showrooms. Continue reading Beaulieu awarded for making ‘No Excuses’ for Floor to Ceiling

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Beaulieu of America receives award for "No Excuses" program

John Lomicky of Preferred Brands presents an award to Ken Sherwood, vice president of national accounts for Beaulieu.

Dalton – In a successful promotional program with Floor To Ceiling called “No Excuses,” Beaulieu received special recognition from the group at the recent Preferred Brands Mid-Summer Members Convention. Floor To Ceiling is a network of approximately 200 independently owned and operated decorator showrooms and is part of Preferred Brands, a Midwest-based company that is also parent to World of Floors, a leading floor covering retail chain. Continue reading Beaulieu of America receives award for "No Excuses" program

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Providing help to retailers: who’s doing what

By  Matthew Spieler

(First of two parts)

When it comes to giving retailers the necessary ammunition to succeed, there are plenty of options from which to choose as just about every segment of the industry provides some type of resource or tool for dealers to allow customers to prosper and grow their business.

These tools are numerous—from educational training to professional marketing services to social media and more. In many cases most are offered at no charge. Even when there is a charge to improve oneself, there are ways for retailers to offset some or all of it depending on their affiliation with an association, buying group or manufacturer. Continue reading Providing help to retailers: who’s doing what

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Associations, buying groups bring training to the masses

by Matthew Spieler

(Second of two parts)

When it comes to keeping up with the latest trends, tools and techniques, industry associations and buying groups have become respected, go-to resources for people wanting to receive professional education and training—from selling to installing to general business practices.

Part 1 (FCNews, July 16/23) of this two-part feature looked at some of the educational offerings from major mills and trade shows. This time we concentrate on some of flooring’s main associations and buying groups. (Editor’s note: Due to its sponsorship of Surfaces, the World Floor Covering Association’s educational initiatives were included in Part 1.) Continue reading Associations, buying groups bring training to the masses

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Preferred Brands delivers value, programs for members

ADAIRSVILLE, GA.—In a retail group arena that boasts divisions of CCA Global Partners, Alliance Flooring and Abbey Carpet, Preferred Brands may not be considered a household name, but what it may lack in brand awareness is more than offset by the services and value it offers to members.

Preferred Brands is comprised of the Floor To Ceiling and World of Floors formats. While the latter is strictly flooring for the most part, Floor To Ceiling dealers, as the name suggests, separate themselves from the Carpet Ones, Flooring Americas and Abbey Carpets of the world via their product mix. A typical Floor To Ceiling dealer does about 50% of his business in flooring, 40% in kitchen and bath, and 10% in decorative products like widow treatments and lighting. Continue reading Preferred Brands delivers value, programs for members

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Checking in: Random thoughts from the ivory tower

by Steven Feldman

This is an exciting month. Maybe not for you, but certainly for me. Even though I’ve been doing whatever it is I do for the better part of 16 years, I can still visit new places, cover events for the first time, and most importantly, learn new things.

I’ll illustrate. A couple of weeks ago I had the pleasure of attending the Preferred Brands summit at Barnsley Gardens in Adairsville, Ga. First, if you’ve never been to this place, you’re doing yourself a disservice. Yes, it took me longer to get from the Atlanta airport to this in-the-middle-of-nowhere place in rush hour traffic than it did for me to fly from New York to Atlanta, but once I arrived I never wanted to leave. The resort, owned by former Queen and Shaw head honcho Julian Saul, is picturesque and tranquil. (Saul even made an appearance.) Continue reading Checking in: Random thoughts from the ivory tower