Calhoun, Ga.—In the season of giving, Pergo and The Home Depot have teamed up with the American Widow Project, a national nonprofit supporting military widows, to thank two Atlanta women with flooring makeovers.
Erikka Mitchell, widow of U.S. Marine Corps Lance Cpl. Omoro Mitchell, used the gift to repay her sister for supporting the family since 2013. She chose Pergo Outlast+ Antique Cherry to replace their worn-out carpet.
“When Omor passed, my sister graciously took us in and used her savings to pay for the services,” Mitchell said. “Home repairs took a backseat while she supported us, so these beautiful floors are an incredible way for my son and me to say, ‘thanks for everything.’”
Mitchell then paid-it-forward to Kara Gardner, 10 years after U.S. Army Sgt. Freeman Gardner died in Iraq. Since 2007, Gardner has fronted costly home repairs while pursuing her Doctorate.
“Like most military widows, I’ve struggled to make decisions without my husband by my side or his full income,” Gardner said. “I’ve needed new floors for a while, but other things took priority. This is a dream come true—I’m excited to invite guests into my home again.”
Pergo laminate flooring is made from recycled wood and the highest quality materials that are safe for families and pets.
“When thanking our military, it’s important to recognize the service and sacrifice of their families, too,” said Mary Boland, senior manager of brand marketing for Pergo. “It is an honor and a privilege to support these women as they rebuild their lives, and we hope these home makeovers bring added joy to their holidays.”
Calhoun, Ga.—Celebrities and top chefs on “Food Quest,” an original TV series airing on the Food Network and the Cooking Channel, are cooking this season in a fashionable kitchen featuring Pergo laminate flooring.
“We are excited to partner with the Food Network and the Cooking Channel on this project,” said Tina Larson, marketing director for Pergo. “Our laminate flooring has the style and beauty needed for a kitchen being viewed by thousands every week. And the durability of Pergo products can stand up to the action in a kitchen populated for 13 weeks by not only chefs, but also celebrities and busy television production crews.”
Pergo products being used on the set include: Blue Print for the set’s floor and Mediterranean Tile for the set’s backsplash. Blue Print has a concrete look with subtle architectural drawing detail. Mediterranean Tile is a travertine tile style with stamped appliqué for a worn-over-time look inspired by European cafés. Both products feature innovative technology that provides ease of installation and tight-locking joints for added protection.
“Food Quest” first aired on Sept. 23. On each episode, epicurean lifestyle leader Robin Leach and model Kim Alexis travel to visit with the world’s finest chefs. Then the show returns to the Food Quest kitchen studio with chefs like Jason Wilson from Crush in Seattle, Oliver Saucy from Café Maxx and Eduardo Pria of Eduardo de San Angel. In the studio, the chefs share their secrets with their celebrity partners including Hall of Fame basketball player Alonzo Mourning and actors William Forsythe and Al Pacino.
For more information, visit pergo.com.
Calhoun, Ga.—Pergo has introduced TimberCraft, a laminate flooring with realistic wood visuals.
“Pergo uses patented UltraDef technology to create the realistic natural beauty of TimberCraft,” said Tina Larson, marketing director, Pergo. “The designs of this laminate flooring have a singular style—they imitate the warm and inviting variations of wood and are available in a range of colors from light gray oak to deep hickory.”
TimberCraft’s authentic looks come from deep embossed texturing that gives knots, graining and other character marks real-life depth as well as edge treatments that replicate the rustic and genuine edges of real hardwood planks.
Also, each style in the TimberCraft collection has two times more unique plank designs than ordinary laminate floors, which makes TimberCraft visually more interesting.
Easy-to-clean, stress-free TimberCraft is a perfect floor for busy families. ScratchGuard Advanced Finish protection provides superior scuff, scratch and stain resistance. Cleaning requires just a micro-fiber mop or vacuum.
To honor the nature from which TimberCraft gets inspiration, Pergo is contributing to the National Forest Foundation’s tree-planting program to help plant 5,000 trees in the United States.
“We are excited to be a Tree for Us partner with NFF,” Larson said. “Giving back to the environment is just one illustration of Pergo’s dedication to sustainability.”
For more information, visit pergo.com.
Dallas–Pergo recently kicked-off its new brand campaign titled “Master The Art Of Staying In.” The campaign’s goal is to further elevate Pergo’s brand awareness nationwide, especially among the age 25-34 consumers known as Millennials.
The first step of the brand campaign included the launch of an original 8-episode Pergo branded reality show titled “Ultimate Staycation.” Pergo’s message for Millennials during the series and throughout the brand campaign enables Millennials to envision themselves living on Pergo floors in an engaging way.
“Ultimate Staycation” features special appearances from chefs, interior designers, DIYers and more to help a newlywed couple (and viewers) learn how to maximize their own enjoyment of leisure time spent at home.
The series launched on Aug. 20 and will run through mid-September on FYI Network (on-air and digital).
To watch episodes, visit: http://www.fyi.tv/shows/ultimate-staycation
For more information visit: pergo.com or http://www.fyi.tv/shows/ultimate-staycation
Dallas–Pergo, one of the world’s most recognized flooring brands, is launching an innovative web reality series this Saturday titled “Ultimate Staycation.”
In support of Pergo’s new advertising campaign, Master the Art of Staying In, the brand is breaking flooring category marketing tradition and introducing an original 8-episode branded reality series that will debut on Aug. 20 on FYI Network (on-air and digital) and run through mid-September. The “Ultimate Staycation” reality series is comprised of new episodes airing every Saturday.
“A branded digital content series such as Pergo’s “Ultimate Staycation” is new and ground breaking for the flooring category,” said Paij Thorn-Brooks, vice president of brand marketing for Pergo. “No other flooring brand has reached out to consumers yet via this innovative concept.”
According to Thorn-Brooks, “an inspiration for ‘Ultimate Staycation’ is that among younger new homeowners, staying in has emerged as the new going out. With more people preferring to stay in vs. going out, the idea of showcasing Pergo products through engaging storytelling revolving around the art of staying in is a perfect fit. The series content is culturally relevant, brand specific and gracefully positions our beautiful yet durable Pergo floors as the heroes of the series, laying the foundation for amazing living spaces that inspire staying home.”
During the series newlyweds Kate and Andrew attempt to stay in a house—nonstop—for 30 days. If they make it, they’ll win $20,000 towards a down payment for their first home as well as new Pergo floors. Kate and Andrew will test themselves, and their marriage, through a series of challenges wreaking havoc on their daily routine and testing the performance of their Pergo floors.
Celebrity guest appearances from top FYI television shows, including Zack Giffin of “Tiny House Nation,” will help (or hinder) the couple with surprises along the way
Mohawk Industries has announced the alignment of two key and growing business areas: countertops and laminate/hardwood. Each of these businesses represents opportunities for Mohawk to bring new value to the market and will play an important role in the company’s continued growth.
Matt Kahny will lead Mohawk’s expansion into the $3 billion countertop market where Mohawk will make significant investments in porcelain slab and other surfaces. Kahny will also manage and further develop the company’s existing natural stone slab business, which will be leveraged to distribute these new products.
Mohawk’s countertop expansion will be executed from within the Dal-Tile ceramic business. Kahny, who also will lead Dal-Tile’s home center and independent distributor teams, will report to John Turner, president, Dal-Tile.
As Kahny transitions into this role, Gary Lanser will become the president of Mohawk’s laminate and wood business, including the distribution of the Quick-Step and Columbia brands. In this capacity, he will drive the development of innovative products that will differentiate between the company’s Mohawk, Quick-Step, Pergo and Columbia brands. Lanser will also be responsible for completing the construction and start-up of the company’s new engineered wood and premium laminate plants. Lanser will report directly to Brian Carson, president of Mohawk Flooring North America.
Kahny’s flooring industry career began in 1983 with American Olean, which became a part of Dal-Tile in 1995. In 2009, he was tapped to lead Mohawk’s North American laminate and wood business, which grew substantially under his leadership and included the highly successful acquisition and integration of Pergo.
Since joining Mohawk in 2009, Lanser has taken on progressively greater responsibility including leading Flooring North America’s supply chain, customer experience, logistics and carpet cushion manufacturing. His experience has given him key insights into how the company can leverage its strengths in distribution, customer relationships and process management to deliver superior service, improve efficiencies and refine manufacturing processes.
Dallas—Pergo has launched a new website that takes the brand’s award-winning digital presence to the next level.
“Our new Pergo website makes shopping for one of the world’s leading and most trusted flooring brands easier than ever before,” said Paij Thorn-Brooks, vice president of brand marketing, Mohawk North America (Pergo’s parent company), laminate and hardwood. “As a marketing-savvy brand, we understand the importance of a strong web presence in today’s digital shopping age. It is our mission to create a world-class digital presence for the Pergo brand to foster increased sales.”
Asi Peres, senior digital marketing manager, Mohawk North America, laminate and hardwood, added, “Consumers conduct extensive research online before ever entering flooring stores. Then after they return from the stores they go online again to continue their research, refine their thinking and move along the purchasing journey. A strong website is one that facilitates conversion and helps create a seamless transition for consumers down the purchase path. Our new Pergo website does just that by providing easy access to Pergo’s retail partner websites.”
Thorn-Brooks noted the complexity of a flooring sale. “Considerations such as color, style, hardwood or laminate, texture, durability and price each play a role,” she said. “To simplify this complexity for the Pergo consumer our new website presents information in a way that is simple, clear and easy to digest. The ultimate goal of our new Pergo website is to increase product sales. To that end, the site was designed to maximize lead generation in support of Pergo’s retail partners. One of the most impactful new features is the ‘Buy Now’ button located on individual product pages. A simple click places the consumer in the respective product page of a retailer’s website.”
Check out the full new Pergo website at pergo.com.
Dallas—Pergo partnered with Fitzgerald & Co. to develop a television spot featuring Pergo the dog who makes a mess in a residential home and quickly cleans it up while his owners are out. The commercial currently appears on a number of national cable networks including HGTV, DIY Network, TLC, National Geographic and The Travel Channel.
“Our strategy is to use paid media to help ramp up traffic and build awareness during the pre-holiday season,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin North America, parent company of the Pergo brand. “This particular spot was selected because it grabs viewers and draws them in while demonstrating the durability of the product.”
Dallas—Mohawk, Quick-Step, Pergo and Columbia will be featured prominently in the North American Laminate Flooring Association (NALFA) booth #S7371 during the upcoming International Surface Event (TISE) 2015 tradeshow at the Mandalay Bay Convention Center in Las Vegas Jan. 20-23.
The NALFA booth is designed to serve as a showcase for NALFA certified products. Only laminate flooring that meets the strictest criteria regarding quality can achieve NALFA certification. All Mohawk, Quick-Step, Pergo and Columbia floors are NALFA certified.
“When purchasing our brands, consumers can have full confidence they are bringing flooring of the highest quality into their home,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin.
Dallas—On Nov. 20, the Board of Appeal of the European Patent Office (EPO) confirmed the validity of Pergo’s EP 1 304 427, after hearing the invalidity arguments of several opponents. This patent, which protects a one-piece fold-down locking of wood fiber flooring planks, has a priority date of February 1999 and was already confirmed to be valid in the first instance by the Opposition Board of the EPO on March 15, 2012.
This final decision from the EPO confirms Pergo’s strong patent position regarding the fold-down locking technology. Pergo currently has more than 80 granted patents worldwide, covering several aspects of the fold-down technology, and an additional 30 divisional applications should be granted in the near future. Several of these patents and patent applications enjoy a broad scope of protection seeing the early priority date.