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Moldings: Innovations reflect changes in flooring styles

December 18/25, 2017: Volume 32, Issue 14

By Reginald Tucker

 

As the various floor covering categories have evolved over the years, so, too, have the vast offerings of moldings changed to keep up with the demand. Suppliers of all types of transitions and related accessories are working to keep in lockstep with the rapid pace of hard surface products making their debut. The emergence of WPC and rigid core products, for instance, is spurring innovation at the accessories level.

Following is an overview of some the latest molding products.

Pedross
For retailers and distributors stocking a full range of hard surface products, Pedross offers a complete flooring accessory package across virtually every type of molding, stair tread or risers. This covers wood, cork, bamboo, laminate and LVT.

To ensure matching with OEM specs, Pedross offers digital printing capabilities, including the ability to create 3-D images. The company strives to fulfill customer needs on a large variety of accessories, including customized orders. What’ s more, there are no minimum quantities required and no order is too small or too large. The company stocks all domestic species in each profile and boasts a large variety of colors.

Pennwood
Pennwood manufactures high-quality hardwood floor transitions and stair products ranging from base moldings, reducers, thresholds, T-moldings and stair nosings. (A variety of LVT profiles are also available.)

To fulfill demand, Pennwood is equipped with kiln-drying operations, an automated rough mill, in-house tooling capabilities and a trained production staff utilizing the latest molding technology out of Germany.

The company’s manufacturing expertise is matched by its wide range of finish options. In fact, Pennwood’s color library entails more than 1,600 colors to ensure a close match. But they’re not just good looking; they’re also durable. Engineered for strength and durability, the products utilize UV coating technology, which entails curing the finish with an intense UV light. More importantly, the UV coating materials used protect without diminishing the natural grain, texture and color of the wood. In addition, Pennwood has the ability to manufacture moldings up to 12 inches in length for most domestic hardwoods and up to 6 inches in lengths for bamboo.

Seneca
Seneca offers a wide range of T-moldings, stair nosings and treads, reducers thresholds, flexible moldings and base products. Standout products include flexible moldings. Dubbed SignatureFlex, these molding products are designed for beautiful and intricate curved architecture. Manufactured at approximately one third of the cost of curved wood moldings, it is the ideal solution for residential and commercial applications, according to Seneca.

How it works: SignatureFlex moldings are manufactured from a flexible polyurethane material that provides superior strength and durability. According to the company, the moldings are water resistant and will not rot or swell when exposed to moisture. For a customized look, all profiles can be painted and many can be stained, showcasing the beauty of real wood. What’s more, they can also be cut, fitted and fastened in the same manner as real wood and are applied using adhesive, mastic or resin epoxy glue.

Versatrim
Versatrim takes an innovative approach to molding solutions as it seeks to coordinate with most of the top colors in the laminate flooring industry. Boasting coordinating moldings for scores of manufacturers, Versatrim provides flooring producers, retailers, distributors, installers and end users with high-quality moldings at reasonable prices.

In keeping with today’s trends and styles, Versatrim offers a variety of molding solutions to accommodate applications for vinyl, WPC, laminate, engineered wood and solid wood. The company’s list of profiles include three PVC moldings for LVT floors, Slim Trim, VersaEdge, Slim Cap, its standard laminate T-molding, reducer, end cap, stair nose, wall base, colonial base, quarter round, base shoe profiles.

Zamma
For more than 35 years, Zamma Corp. has been a leader in prefinished profile molding technology for the home improvement and commercial construction markets. Engineered for compatibility with virtually every flooring manufacturer, Zamma floor components feature easy-install hardware to ensure speedy and secure installation. Products include: Laminate moldings, which are produced using the highest grade laminate papers available. Saturated and treated with aluminum oxide layers, the products give the transition pieces equal or greater abrasion resistance than the floors they border. Moisture-resistant MDF and moisture resistant adhesives ensure that the moldings and transitions will have a long wear life.

Also available are wood moldings made from high-quality wood veneer laminated on both MDF and poplar substrates. Significantly less expensive than solid wood, these moldings also promote environmental responsibility. Zamma can also wrap MDF, poplar, aluminum, pvc and other substrates with laminate papers, wood veneers, cork, foil and other decorative products.

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Made-to-match moldings meet design demands

August 14/21: Volume 32, Issue 5

By Lindsay Baillie

 

It is no secret moldings, transitions and other accessories provide great add-on opportunities for specialty retailers. As flooring manufacturers continue to innovate the designs and visuals across all flooring categories, molding suppliers are responding with a host of made-to-match product offerings.

Following is a sampling of the latest product offerings and programs designed to coordinate with new and existing flooring patterns and visuals.

Artistic Finishes
Artistic Finishes has the capability to create custom blended products that reference manufacturer flooring samples. With 150-plus profiles, 90-plus wood species and 15,000-plus floors in its system, Artistic Finishes offers a selection of products to assist retailers in completing nearly any flooring project.

“Providing moldings and other flooring accessories to blend to the markets flooring lines is exactly what we do,” said Angie Feldhege, sales and marketing coordinator. “Everything we offer is a coordinated or custom blended product to complete our customers’ floors.”

Artistic Finishes has also launched Enduracor, a new line that addresses growing demand for waterproof floors. Featuring a wood veneer wrapped around a waterproof core, it can be stained and blended to match any visual.

Pedross
Screen Shot 2017-08-22 at 4.10.41 PMThe digital print department at Pedross, which was founded in 2010, aims to bring top quality printing to the marketplace. The company’s self-designed, state-of-the-art printing system offers printing on both real wood veneers and paper foil, and produces approximately 90,000 linear feet per day.

“The floor style—regardless if it is wood, stone, vinyl, fumed, oiled, smoked, reactive or individual styles—is digitally scanned and transferred at a ratio of 1:1 onto the veneer creating a three-dimensional look that merges with the floor,” said Joe Albany, national sales manager. “The picture can also be manipulated in order to guarantee the best result possible.”

While Pedross is currently producing digital printing on real wood veneers, it is in the process of developing a new form of printing technology. “The next phase we’re working on—and will introduce in spring 2018—is actually digitally printing on the molding profiles itself, so you can actually feel texture,” Albany explained.

Pennwood
Screen Shot 2017-08-22 at 4.10.47 PMPennwood currently matches over 6,000 different hardwood floors, ranging in styles, textures and colors with standard boards—all held in the company’s library. If Pennwood does not have a color a customer needs, it will match its products to the standards the customer supplies.

“We offer hardwood prefinished moldings, architectural prefinished moldings, floor and wall vents, and retro treads and risers as well as solid treads and risers—all with the ability to match the 6,000 colors we have in the color library or by having the customers send a sample of what they want matched,” said Kraig Coxon, executive vice president.

Pennwood carries the basics of species and colors in stock for a quick-ship program. In addition, the manufacturer can create custom colors with a typical turnaround of two to three weeks.

Seneca Millwork
Screen Shot 2017-08-22 at 4.10.56 PMSeneca offers a ColorMaster system that gives customers the opportunity to review and approve the accessory’s potential appearance with their floors. After the customer approves the ColorMaster, Seneca begins the matching process. To date, the company has over 11,000 appearance combinations on file for most popular hardwood flooring brands.

“Today’s floors have become very unique and artistic—from hand-scraped designs, to distressed, antiqued or wire brushed,” said Cindy Huff, marketing special projects coordinator. “Very light and very dark stains are trending, as are the gray floor tones. Matte and satin finishes have also gained in popularity. Although matching transitions to these specialty floors can be a challenge, Seneca has embraced this trend and offers custom matching as needed. For example, we offer 10 different versions of hand scraping alone. If we don’t already have the perfect finish in our color lab—we will create it.”

Versatrim
Screen Shot 2017-08-22 at 4.10.51 PMVersatrim offers a variety of programs to flooring dealers including its Distributor Inventory program, Match All Floors (MAF) partnership program and a combination of MAF and a direct ship/stocking program. All of these programs include custom matches for flooring.

“We offer most profiles with no minimums under our standard stock inventory, which has approximately 54 color options,” said Tina Keeton Emery, office and sales manager.

The company also offers custom matching for all industry-standard flooring trims and new-to-market LVT/WPC trims. Some of these profiles include: SlimTrim, a three-in-one molding with PVC core; VersaEdge Xtra Tall, a stair nose with aluminum core; a moisture-proof trim line offered in T-molding, end cap, reducer and quarter round; and SlimCap, a new end cap/baby threshold with PVC core that makes its debut this month.

Versatrim is looking forward to the release of SlimCap to its LVT/WPC line. “This product will give the customers a straight edge option to neatly finish off carpets or sliding glass doors,” Emery explained.

Zamma
Zamma aims to differentiate its made-to-match moldings from others in the market by using a unique manufacturing process, according to the company. When these products are constructed the company uses the actual PVC or laminate from the floor product itself. Through this process Zamma is able to make the transition profiles match the exact flooring design.

Peter Spielman, president, said the company uses this process instead of “digital UV ink systems that do not have the same light refraction as the designs on the floor.” By using the actual PVC or laminate Zamma is able to achieve the same designs being manufactured into the flooring.

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Power of brands: Quality products, service stand out in a crowd

August 14/21: Volume 32, Issue 5

By Lindsay Baillie

Screen Shot 2017-08-22 at 3.51.42 PMA well-known brand has great influence in the mind of the consumer; it can affect her positively or negatively, research shows. According to Latham & Co., a brand consultancy, a strong brand contains incredible power—not just how it is perceived in the world, but also how it redefines the competitive landscape, connects with prospects and influencers, creates memorable experiences, builds lasting relationships and helps leaders better manage people, resources and profits.

For many flooring dealers, brands matter, especially when products and services are backed by the companies they represent. “A strong brand brings awareness of mind,” said Kevin Rose, president and owner, Carpetland Color Tile, Rockford, Ill. “This is good for all flooring retailers as we battle for the consumer’s disposable income.”

A strong brand can also draw attention to a particular flooring store. As Mary Ann Gore, office manager, Bridgeport Carpets, Alpharetta, Ga., explains: “For example, if a customer is new to an area and does an Internet search on local retailers, she is typically going to look for a product that is familiar to her.”

While name recognition holds a certain importance for flooring brands, dealers can also benefit from established name recognition. Case in point is Ted’s Abbey Carpet & Floor, with multiple locations in Alabama. “We have really tried to market our store’s names to the consumers in our market area,” said Ted Gregerson, president and owner, “We feel like we have done a really good job of it, because consumers in our market refer to us as simply ‘Abbey.’ We feel if our consumers trust us and our own Abbey brand, then they will have confidence in all the products we sell.”

The strength inside the original COREtec floors
Screen Shot 2017-08-22 at 3.39.29 PMUSFloors is regarded as the originator of the WPC category—true disruptors and innovators in the industry. It is committed to providing beautiful and durable floors at an excellent value while minimizing the impact on the environment whenever possible. The COREtec brand is focused on providing an exceptional customer experience throughout the new flooring purchase.

USFloors knows today’s consumers value authenticity over perfection—from brands, experiences and daily life. They seek to engage with brands that mirror that authenticity—brands that stand up for what they believe and deliver upon it. Expectations of a brand’s intuitive nature drive their interest. When it comes to purchasing a new floor, they want to make a smart, practical choice—one that reflects their originality and can be enjoyed for years to come. USFloors addresses these consumer needs in a way that satisfies and delights them from initial inspiration to final installation. COREtec is perfect for expressing the originality and creativity that lives within them. USFloors provides an ever-evolving portfolio of waterproof floors that embody style and strength that can withstand whatever real life has in store for the consumer.

In addition to authenticity, consumers share a common driving need for simplicity in this era of ever-expanding choices. The number of flooring options has expanded dramatically, leaving today’s consumers feeling overwhelmed and under extreme pressure to make the right purchase decisions. With the average floor shopping process lasting more than five months, consumers will reward easy, simple and trustworthy brands. They seek out brands that receive high accolades on style and performance and are recommended by peers with real world experiences.

The entrepreneurial passion that lives within the core of USFloors drives the company to redefine the way consumers discover COREtec floors. Consumers are drawn to attributes that inspire them and shopping experiences that match the high standards they set for the products themselves. Today’s consumer can identify an original, and USFloors believes they applaud an approachable brand that is smart, modern and bold. They can feel the commitment of style and performance and appreciate the result of the American dream. They recognize products that are unique and sustainable and want to be loyal to the brands that deliver on a promise. As the original COREtec floors, USFloors is rewarded by their sense of style and practical purchases.

USFloors is thrilled to be at the helm of this young industry brand. The company sets no boundaries and has an endless future of solutions ahead. COREtec will erupt into 2018 with vigor to share its successful innovations and leadership with consumers nationwide. Throughout it all, USFloors will continue to create value and a healthy platform for growth for its retail partners.

USFloors and COREtec—authentic to the core.

 

The power in the family of brands
Screen Shot 2017-08-22 at 3.39.39 PMMohawk enjoys global brand recognition as the world’s largest flooring manufacturer. With facilities and manufacturing operations across the nation, Mohawk is committed to American-made manufacturing and the communities and families it impacts on a daily basis. From product conception to the manufacturing process to the transportation of products, Mohawk employees are providing the foundations for homes and businesses around the world.
The power of brand and its attributes is vastly important for infrequent purchase categories such as flooring. Strong branding gives consumers peace of mind, allowing them to feel confident about their investment. Retailers–both large and small–leverage the power of the Mohawk brand around the world each and every day.

Mohawk and its family of brands are among the most well known in the flooring industry. These include: Aladdin, American Olean, American Rug Craftsmen, Century, Columbia, Daltile, Durkan, IVC, Karastan, Marazzi, Moduleo, Mohawk Group, Mohawk Home, Pergo, Q-Wood, Quick-Step, Ragno and SolidTech. The company’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, carpet tile, rugs, ceramic tile, laminate, hardwood, stone and luxury vinyl flooring. The enterprise-wide innovations yield products and technologies that are differentiated in the marketplace.

The organization invests heavily in the Mohawk brand by way of lead generation, advertising, digital marketing, public relations, merchandising, point-of-sale, innovative products and national promotions, just to name a few. These efforts result in high consumer recognition and increased profit margins for Mohawk’s retailers.

The primary reason Mohawk invests in its family of brands is to deliver qualified consumer leads to its valued retail partners. The current pace of change in the flooring industry requires new programs that give its retailers the inside track to stay ahead of the competition.

 

A brand built on service, innovation and progress
Screen Shot 2017-08-22 at 3.39.44 PMHonesty, integrity and passion set the stage 50 years ago and have served as the foundation from which Shaw Floors was established. Since that time, the company’s values remain true while Shaw Floors has transformed from a single category producer to a leading, total flooring brand with a forward-focused dedication to servicing our customers and the end-user consumer. Shaw is proud of its heritage and grateful for the confidence retailers have demonstrated over the years.

The celebration of Shaw’s 50th anniversary this year is marked by its corporate vision of creating a better future: for its customers, its people and the communities it serves. As Shaw reflects on the important milestones of its past, it is reminded that progress isn’t achieved by resting on previous successes, but by looking to the future and empowering its associates to lead the company into a new era of innovation.

One thing that remains constant is the Shaw Floors brand is synonymous with flooring expertise. The company prides itself on being pioneers of design and innovation and won’t settle for anything less than exceptional service. All of these elements are trademarks of the Shaw brand, reinforced each year through the many surveys and rankings voted on by its valued retail partners. Shaw Floors feels honored that the breadth of its product portfolio earns the company the unique ability to provide consumers with flooring that makes sense for their space. Through our products and services, the consumer’s design vision comes to life.

Shaw Floors has demonstrated continuous leadership not only through its company values but also through cutting-edge innovations such as: its patent-pending Floorté PRO collection, offering the industry’s first direct-glue rigid core products; its completely redesigned EPIC Plus engineered hardwood line featuring the Extreme Nature collection, which boasts the longest, widest hardwood planks made in the USA; its revolutionary LifeGuard waterproof carpet backing technology protecting against life’s mishaps to give consumers the cleanest carpet for healthy living; and its exclusive sound-abatement research and proprietary intelligence depicting a comprehensive landscape of today’s consumer. These products and services, plus many others, provide retailers with solutions that ultimately give consumers confidence in their investment. Shaw Floors will continue heavily investing in its shared industry in an effort to drive market understanding, demand and brand preference, and it appreciate the partnership with retailers.

 

A name synonymous with unique style, fashion and design
Screen Shot 2017-08-22 at 3.39.51 PMDealers and distributors who carry the Provenza brand attest to its association with high style and design. After all, according to Ron Sadri, president, it was Provenza who helped usher in the handscraped trend about 20 years ago. The company said it was also responsible for innovations such as custom-infused colors, oil finishes and other creative surface treatments such as reactive staining—a technique that’s common across the industry today.

“Our focus on setting the trend for fashion and design in hardwood flooring makes us truly unique,” Sadri said. “Our distributors and retail partners see us as the leader in our market while others are followers.”

That industry recognition was demonstrated at Surfaces 2017 earlier this year, when Provenza walked away with a Best of Show award in the category of style and design for its Colour Nation Lighthouse Cove collection, a line of wide-plank flooring featuring multiple stains, colors and surface treatments. “It was a confirmation from the judges and the dealers that our products stand out from everyone else,” Sadri said. “People really understand Provenza and they appreciate the creativity we put behind every line we produce.”

But for Provenza, high style and design doesn’t necessarily have to translate into products that exceed the reach of mainstream consumers. “We always try to make products that are affordable to the consumer,” Sadri said. “That makes it easier for dealers to go to our products and pick everything from good quality and moderate pricing all the way up to a designer look.”

 

A leader in private labeling
Screen Shot 2017-08-22 at 3.39.56 PMBBOSS is a true industry leader when it comes to the specialty of private labeling. Established in 2008, this fast-growing company is intent on raising the bar for private label and providing its clients with new ways to sustain long-term growth in today’s highly competitive wood flooring market.

The BBOSS approach begins with a factory direct relationship and eliminating unnecessary costs. Dealing direct with the manufacturer and U.S. supporting offices gives clients peace of mind that they have both local and international support.

BBOSS attributes its tremendous success to providing clients with a unique partnership, which helps them drive business while reducing their costs. Additionally, BBOSS offers a full breadth of products, from entry level to multiple upgraded visuals, all from one mill, with the flexibility to mix on any order as needed.

With one of the most knowledgeable and experienced teams in the industry, BBOSS stays on top of ever-changing market trends related to engineered and solid hardwood flooring. The team partners with each private label client, guiding them through the process of developing and growing their own brand and designs products that meet consumer trends and are tailored to their specific market. BBOSS provides a high level of customer service, thanks in part to the company’s award-winning education and training programs.

But perhaps the best advantage of all is BBOSS offers differentiation in all facets of private label, which is a unique way for a retailer’s brand to stand out in an otherwise crowded market.

To learn more about private labeling, contact BBOSS at bbossinc.com or call 855-442-2677.

 

Better together
Screen Shot 2017-08-22 at 3.40.01 PMFor more than 130 years, Tarkett has been at the foundation of creating more beautiful spaces and unlocking the infinite possibilities that happen when people come together.

Tarkett is creating together, honoring its values of collaboration to create something worth more than the sum of its parts. The company is building brands together by uniting its family of brands—Tandus Centiva, Johnsonite and Desso—to ensure they are designed to work together.

Tarkett is designing together, working with designers inside and outside the industry to challenge the way floor coverings can be used.
It is also working together to deliver products and ideas that anticipate where the workplace is headed.

Tarkett is inspiring together, pushing the boundaries of design and using its flooring in bold new ways. More importantly, Tarkett is doing good together, leading sustainable business practices and prioritizing the health of people and the planet.

At Tarkett, together is simply better.

 

Providing quality, service and coordinating products for every hardwood floor
Screen Shot 2017-08-22 at 3.40.06 PMPennwood continuously pursues high standards in manufacturing and marketing of flooring transitions, stair products and vents. The Pennwood staff studies and researches trends in design, color and finish.

The company currently matches 6,000 different hardwood floors, ranging in color, style and textures with standard boards all held in the Pennwood Color Library. Pennwood employees take pride in their craftsmanship and as long as the company has the color standard, it can custom produce a retailer’s stair treads or flooring transition with a normal turnaround time of two to three weeks.

Pennwood believes in partnering and can customize a program for a retailer’s specific needs. The company can produce various fixed lengths in moldings and stair treads. It also offers random length flooring transitions up to 12 feet, which is increasingly popular in the builder and multi-family market segments.

Today the Pennwood brand means uncompromising value, known for innovation and a driving force within the industry. Pennwood is synonymous with a “we can do” attitude.

 

A brand is best built in person
Screen Shot 2017-08-22 at 3.40.10 PMA brand is a company’s biggest asset, according to Thomas Trissl, principal, HPS Schönox. Furthermore, cultivating relationships is a crucial part of building a company’s brand.

“All the advertising and marketing we do is important, but nothing replaces the value of face-to-face conversations like those we have on a daily basis on the jobsite with installers, in an office with architects/designers or in the warehouse with our distributors,” Trissl explained. “A brand mirrors the expectation of prospective customers and the experience of existing customers.”

Schönox, HPS North America has developed a promotional strategy of combining multimedia, product education and exceptional customer support while maintaining communication to strengthen existing relationships and establish new ones.

With these relationships, the Schönox brand can grow and build a legacy that presents key qualities in the market.

Exceptional quality, service and knowledge
Screen Shot 2017-08-22 at 3.44.13 PMThe two factors that consistently and unequivocally set a brand apart from others in its category are quality and service, and Bamboo Hardwoods does just that.

From the company’s humble beginnings growing bamboo and innovating products from its own groves to becoming an industry powerhouse, Bamboo Hardwoods’ foundation of bamboo knowledge has always given it a competitive edge. Every product made is done so with meticulous quality and care using premium adhesives, finishes and modern technologies, while taking time to produce the perfect product. In addition, Bamboo Hardwoods has revolutionized bamboo flooring by focusing on what consumers demand most: trendsetting style and design. The emphasis on aesthetics elevated bamboo flooring from a niche product to being regarded as another attractive choice in the hardwood flooring category.

When it comes to customer service, Bamboo Hardwoods transcends the business-client relationship by focusing on establishing rapport and sincere connections with its customers. With multiple warehouse locations across the United States and fully stocked East and West coast warehouses, customers can rest assured knowing they will promptly receive the product desired.

Bamboo Hardwoods is dedicated to continuing its reigning status as a pioneer of the specialty flooring industry.

 

A brand with a vision
Screen Shot 2017-08-22 at 3.44.20 PMThe Novalis Innovative Flooring brand was started in 1984 and began actual production of product in 1986–the first luxury vinyl flooring facility built by anyone in China.

Since that time, Novalis has accomplished a record of other “firsts”: Novalis was the first Chinese LVT manufacturer to achieve ISO 9001 certification. Novalis was the first with an ISO 14001 environmental certificate. And Novalis is the first and only Chinese LVT brand certified with OHSAS 18001. Novalis was very happy to be the first Chinese LVT manufacturer with a fully localized Environmental Product Declaration, Health Product Declaration and Declare labeling, all being introduced in 2015.

On this foundation of sustainable, quality design and engineering accomplishments, Novalis launched its NovaFloor brand in North America over five years ago. NovaFloor is made primarily for the American floor covering retail channel, and is sold through distributors and their dealers for the residential and Main Street commercial markets.

At NeoCon East 2015, Novalis officially unveiled its new commercial LVT brand for North America called “AVA.” AVA stands for Advanced Vinyl Artistry and is made for the commercial specified market. Capri Cork manages the AVA brand in the U.S. and Canada through its extensive list of dedicated commercial agents.

Always guiding the brand’s development is its “vision” that encompasses three key principles: art, quality and nature.

When it comes to LVT, Novalis views “art” as the authentic reproductions of natural elements to create imaginative, inspiring spaces.

Novalis “quality” means an investment in the research and performance to make the best LVT possible.

And the Novalis vision for “nature” is all about producing its product responsibly while conserving energy and resources.

Learn more at novalisinnovativeflooring.com.

 

Innovative brand spread its wings
Screen Shot 2017-08-22 at 3.45.39 PMEngineered Floors, the third-largest carpet company in the world, has continued its singular mission to be the flooring brand of choice. This year Engineered Floors revamped its digital presence with a new website to align its family of brands under a common theme: “We have one mission. Make the best carpet in the world.” The new site (engineeredfloors.com) showcases Engineered Floors’ complete family of brands and its drive to “intersect” with customers’ desires for style, durability, comfort, quality and tradition. It combines new room scene photography, links to the company’s varied social media platforms and advanced functionality to make it easier and more engaging to use.

The company’s new website, along with the new signature for its advertising, reinforces the strength of Engineered Floors in its collection of brands, each aimed at a specific flooring segment. The Engineered Floors family of brands consists of: Dream Weaver for residential replacement; Pentz Commercial Flooring Solutions for Main Street; DWellings for new home construction; and Engineered Floors Multifamily.

The company is also bringing to market new innovations including a commercial polyester fiber, advanced polyester extrusion (Apex SDP) under the Pentz Commercial Solutions brand. The offering includes the styles Revival and Revolution, which join the widely successful original Apex SDP styles Quicksilver and Fast Break.

In addition, Engineered Floors is rapidly completing a new, state-of-the-art carpet tile manufacturing facility in Dalton. The move is in response to the growing demand for modular carpet tile for Main Street applications.

The initial phase of the plant, expected to open in January 2018, will total 520,000 square feet. This will be the fourth new facility the company has built in northwest Georgia since 2009.

 

The power of a strong brand partnership
Screen Shot 2017-08-22 at 3.45.43 PMWith more than 65 years of proven innovation, market leadership and dedication to quality, Scotchgard has the protective products and brand strength to help make our partners successful. A brand partnership with Scotchgard Protector strengthens the value of the host brand and creates opportunities that can:

•Increase edge over competition
•Build brand equity in new markets
•Increase sales
•Grow market penetration
•Expand credibility to both brands

The Scotchgard brand name has been synonymous with protection for multiple generations. Invented in the 1950s and protecting floors from their owners since the 1970s, Scotchgard Protector has become one of the leading brands of stain, spill and soil protection in markets around the world.

When companies have a history of selling products that are dependable, reliable and in line with consumer needs, consumers begin to develop trust in the product and loyalty to the brand. The real power in the Scotchgard Brand is that it represents that one last thing consumers want when they purchase a product—peace of mind. It can close the sale.

 

Where innovation is a way of life
Screen Shot 2017-08-22 at 3.45.48 PMPhenix Flooring is more than just another manufacturer—it’s a flooring experience. From designing and developing premium products to its commitment to advancing research, development and production through the latest state-of-the-art technologies, Phenix makes innovation a way of life. Through this commitment, Phenix continues to grow and serve its customers with passion, values and an unwavering dedication to the production of quality products.

With the launch of the Cleaner Home collection, Phenix delivers on this mantra by offering a line rich in color and design with proactive technologies such as Microban, Opulance HD and Surefresh that provide optimal antimicrobial protection, stain resistance and prolonged beauty at an affordable price.

Above all, Phenix strives to deliver the highest standard of service to its clients. As a Pharr Family company, Phenix is backed by generations of manufacturing genius, flanked by supportive brands.

 

Powered by quality and service for more than 30 years
Screen Shot 2017-08-22 at 3.45.57 PMOffering superior quality products has always been Mirage’s No. 1 priority. Maintaining this quality consistency is the daily challenge and a goal that each employee strives to attain. This commitment to excellence speaks to the dedication, devotion and knowledge of Mirage’s people—from the worker in the plant to the sales representatives in the field.

That quality extends to the service it provides. For more than 30 years the staff at Mirage has pursued a common goal: To go above and beyond customer expectations and adapt to her needs. This is what Mirage’s legacy is built on.

The numerous quality awards Mirage has received in the last decade—more than 30—is a testament to the company’s unwavering efforts. Indeed, quality has powered the Mirage brand for more than 30 years and will continue to for another 30 years. This success does not mean Mirage can rest on its laurels; quality is a journey, not a destination.

 

Steeped in tradition
Screen Shot 2017-08-22 at 3.46.02 PMFor over 60 years, DriTac Flooring Products has manufactured premium-grade adhesives and installation solutions for the wood and resilient floor covering markets.

DriTac was established in 1956, offering one product—DriTac 6200—that continues to stand the test of time several decades later. Since then, DriTac, via its state-of-the-art laboratory and research facility in the U.S., has expanded its product line and is currently one of a few adhesive manufacturers to offer all the major technologies: urethane, MS polymer, pressure sensitive, acrylic and more. DriTac has become a leader in developing wood flooring adhesives that offer sound and moisture control with a single-component, one-step application.

A trailblazer in cultivating environmentally friendly flooring adhesives and installation products, DriTac offers a full line of zero VOC, zero solvent and independently tested products that have been certified by the Carpet and Rug Institute’s Green Label Plus Program for Indoor Air Quality.

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Moldings, accessories made to match latest floor designs

February 27/March 6, 2017: Volume 31, Issue 19

By Lindsay Baillie

 

If you are not currently selling moldings and accessories, 2017 might be the year to start. As flooring trends and categories continue to evolve, moldings manufacturers are unleashing a slew of trendy, matching products designed to provide greater add-on opportunities for retailers.

Following are new product offerings from some of the leading manufacturers.

Airwood Flooring Accessories
Screen Shot 2017-03-06 at 10.27.09 AM
Airwood’s Matchables were designed to address the challenge of accurately matching moldings and vents with the wealth of new flooring products hitting the market. These products are available in a variety of profiles including Euro profile nosing, traditional bullnose nosing, reducer, t-caps and standard HVAC vents. New to this line are various profiles reflecting popular trends such as heavily textured, wide plank hardwood flooring.

According to Carmi Mooser, director of sales & marketing, Matchables is made from the manufacturers’ prefinished wood floor to ensure a perfect match. This approach, she explained, provides seamless installation and eliminates site reinstallation. Airwood partners with most of the major Canadian and American mills, but the company can also work directly with retailers to recreate styles and designs.

Selling customized moldings as well as other complementary accessories such as vents not only helps retailers differentiate themselves, but it also broadens a dealer’s overall selection. “It’s a really good product to add to any retailers lineup,” Mooser said. “Most hardwood installations require these moldings, but most homeowners have no idea about hardwood flooring accessories.”

Pedross
Pedross’ new products follow consumer and retailer demands to match moldings with specific types of flooring, especially the red-hot LVT category as well as perennial favorites such as hardwood.

“We are introducing flexible, stainable flooring transitions as a new product offering,” said Joe Albany, national sales manager. “We also will continue to focus on our digital printing capabilities for both hardwood flooring and LVT flooring lines.”

Pedross distributes products throughout the United States and Canada. Its offerings include wood, cork, laminate and LVT moldings, stair treads, aluminum profiles and digital prints.

Screen Shot 2017-03-06 at 10.27.14 AMPennwood
Pennwood has the capabilities of producing moldings from 40 different species and in over 6,000 different colors. The company uses species for species when constructing its moldings and makes its best effort to match its products to the flooring, explained Kraig Coxon, executive vice president. “The biggest thing we focus on is quality.”

This quality is found in Pennwood’s various moldings including its Retro Treads, Retro Risers, and LVT and hardwood flooring transitions.

In addition to moldings, Pennwood is currently working on a vents program to complement its other flooring accessories. Coxon noted many consumers want their bases and vents to match, so the incentive to produce these accessories is high. Pennwood hopes to have vents available by June and is starting out with bamboo products. “The biggest thing for us is we’ve been asked to do it from customers. If you’re going to do moldings and treads you might as well do vents.”

In terms of its future with moldings, Pennwood is also looking into WPC products.

Zamma
Some of Zamma’s newest innovations come from the company’s extruding products. These include a flush luxury vinyl tile nosing as well as a threshold made of waterproof core for ceramic installations. According to Peter Spielman, president, the new WPC product has a zero breakage rate and is price competitive. “On the luxury vinyl tile or luxury vinyl plank side we’re the only manufacturer that thermally fuses the same decorative layer and wear layer as the floor itself. We use the actual décor from the floor with a .5mm commercial-grade wear layer, so all of our transitional moldings for luxury vinyl floors are commercial warranty items and we use the same vinyl as the floor.”

Screen Shot 2017-03-06 at 10.27.18 AMSeneca
Seneca’s updated stains and finishes follow the popular gray and white tones trending in hardwood flooring. “At Seneca Millwork we continue to see matte finishes and shades of grays and whites play an important role in today’s flooring colors and styles,” said Mark Pacacha, national sales manager. “While these high-end finishes are more challenging, we continue to meet our deadlines on these and all hardwood moldings. We utilize our exclusive ColorMaster system to ensure our transitions are a customer-approved match to their flooring.”

All Seneca transitions are individually shrink-wrapped for protection during shipping, and to preserve on-site quality of the product.

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What’s happening in moldings

November 7/14, 2016: Volume 31, Number 11

By Lindsay Baillie

Moldings do much more than complement a flooring installation; they also provide valuable add-on opportunities for retailers. To that end, molding manufacturers are adapting to the changing trends within the flooring industry by creating products that coordinate with the bevy of new products, colors, styles and formats available today. Specifically, moldings manufacturers are employing advanced technology for color production and programs for inventory.

Following are highlights from some of the leading manufacturers.

Moldings Online
screen-shot-2016-11-11-at-11-27-08-amMoldings Online is currently in the final stages of developing Water Proof Core (WPC) flooring accessories. This new product is “perfect for WPC, LVT and LVP flooring lines, but can also be used with traditional hardwood,” said Angie Feldhege, marketing coordinator. “It provides high-performance durability with four layers of production, eliminates the chance of moisture absorption, is stainable and can be blended to virtually any flooring line—just like our traditional hardwood accessories.”

The WPC is created with quality materials that are combined using a thermoplastic, injection molding process. “Using our nanotechnology and ultraviolet curing process, the highly water-resistant finish and exclusive top coat is created,” Feldhege explained. “Its resilience against liquids creates a reliable barrier, shielding the entire product.”

Moldings Online’s new WPC line will make its debut at TISE 2017 in Las Vegas, Feldhege said.

Pennwood
screen-shot-2016-11-11-at-11-27-14-amPennwood’s focus on quality and color match can be seen in its RetroTread, which is designed to fit over original stairs and mimic original stair geometry. “For our RetroTreads we partnered with Young Manufacturing based in Kentucky,” said Kraig Coxon, executive vice president. “We buy their solid hardwood and then stain and finish it to match the floors.”

Quality is also seen in the company’s production cycle. “We control every aspect [of production] and we’re very particular,” Coxon said. “We take control of everything from the lumber all the way through to the box [the product is in]. It’s unique because we quality control everything.”

To date, Pennwood runs about 40 species of wood and about four thousand colors and stains. “We’re doing whatever we have to do to match the floors,” Coxon said. “Whatever the process is for the wood floors we will figure out how to do it for our moldings. We have the ability to produce exact patterns.”

Versatrim
screen-shot-2016-11-11-at-11-27-23-amVersatrim utilizes its Match All Floors program to coordinate its various moldings with major brand floors. “The Match All Floors program is where we approach [flooring] manufacturers and try to match [the colors of] their floors with our products,” said Tina Emery, office and sales manager. Manufacturers such as Beauflor, Happy Feet, Home Legend, IVC, Karndean, Mohawk and Shaw—to name a few—are already involved in this growing program. “Versatrim hopes to connect with more manufacturers at Surfaces,” Emery said.

Versatrim offers a variety of moldings to accompany applications for vinyl, laminate, engineered wood and solid wood. Its list of profiles includes two new PVC moldings for LVT floors and its standard laminate T-molding, reducer, end cap, stair nose, wall base and quarter round.

Seneca
screen-shot-2016-11-11-at-11-27-32-am
Seneca’s SignatureFlex, a flexible molding designed to help the flooring contractor tackle radius issues, is being billed as the only product of its kind. “Seneca supplies a very unique product to the industry,” said Mark Pacacha, national sales manager. “SignatureFlex is a polyurethane product that is proprietary. The polyurethane is poured into molds to manufacture the product. You can use gel stain or paint on the product and it can be used indoors and outdoors.”

SignatureFlex is available in a smooth and textured option, and is made in the U.S. It is water resistant and will not rot or swell, according to Seneca, and can be applied using adhesive, mastic or resin epoxy glue. SignatureFlex is designed for curved architecture and is available in 12-foot lengths and in straight or pre-curved styles. Custom profiles are also available when profiles for the mold are provided.

Pedross
screen-shot-2016-11-11-at-11-27-38-amOver the past couple of months Pedross has changed its production plant from Arkansas to the North Carolina/Virginia border. This move will allow the company to continue servicing the U.S. and Canada with daily shipments and inventory provisions for its partners. “The new production plant has much higher output capabilities,” said Daniel Oberrauch, general manager. “We grew very rapidly in the last three years and we had to look for a plant with a higher production output. We want to be proactive in order to better serve all of our current and future customers.”

In addition to the new plant, Oberrauch said the products the company offers help differentiate Pedross from other moldings companies. “We use solid core, which can be oak or other hardwood material,” he explained. “Then we put this wood through a scanner to determine its blemishes. After that we remove the blemishes, cut [the wood] into little pieces and finger joint them together with formaldehyde-free glue.” After the core is formed it is wrapped with real wood veneer.

Zamma
screen-shot-2016-11-11-at-11-28-07-amZamma’s newest product takes into account new trends in WPC. “We have just created a new line of PVC extrusions for the large WPC thick water-proof core flooring,” said Peter Spielman, president. “It seems the trend in WPC is going from 5 mm to 10 mm and possibly beyond. We’ve developed this product line to encompass those changes in WPC.”

Zamma also has a unique process to color match its products with top flooring brands. “On an exclusive basis we match top flooring manufacturers,” Spielman said. “[Manufacturers] supply us with the same decorative material that’s being used on their floors. We take the exact same layers of PVC on the floors—the top two layers, decorative and clear wear layer—and we thermally fuse in our facilities those two layers together.”

In addition to extruding its own products, Zamma also makes all of it own laminates for laminate flooring. “Every week we produce in the neighborhood of 2 million feet of product: wood, laminate and PVC.”