“Karndean’s commercial division has recognized the need for our A&D customers to be able to visualize our premium LVT collections in an interactive digital format,” said Emil Mellow, vice president of marketing for Karndean Designflooring. “We are excited to say this new user friendly app provides that tool.”
Following the success of its hard-backed Product Selector catalog, Karndean said it has developed a sophisticated app to replicate its specifiers guide.
The free Product Selector app for iPad showcases more than 150 wood and stone designs from Karndean’s product portfolio, including full technical specifications. Each product can be viewed up close, allowing users the flexibility to select and demonstrate floor designs both on-site and in the office.
“Since the launch of our Augmented Reality (AR) app, we’ve had an overwhelming response from architects, interior designers and contractors using our AR app to demonstrate floor designs in real time at the point of specification,” said Paul Barratt, managing director of Karndean Designflooring. “We recognized the potential to expand our digital offering by introducing our Product Selector app as an additional tool for architects, interior designers and contractors. Now, our customers have the option to use our app on its own or alongside our hard-backed version, meaning they no longer have to wait for samples to use on-site, they can view any floor design on-demand.”
Available now, Karndean’s Product Selector App can be downloaded from the App Store by searching ‘Karndean Product Selector.’