Posted on

Pergo launches original reality series ‘Ultimate Staycation’

Screen Shot 2016-08-16 at 4.25.38 PMDallas–Pergo, one of the world’s most recognized flooring brands, is launching an innovative web reality series this Saturday titled “Ultimate Staycation.”

In support of Pergo’s new advertising campaign, Master the Art of Staying In, the brand is breaking flooring category marketing tradition and introducing an original 8-episode branded reality series that will debut on Aug. 20 on FYI Network (on-air and digital) and run through mid-September. The “Ultimate Staycation” reality series is comprised of new episodes airing every Saturday.

“A branded digital content series such as Pergo’s “Ultimate Staycation” is new and ground breaking for the flooring category,” said Paij Thorn-Brooks, vice president of brand marketing for Pergo. “No other flooring brand has reached out to consumers yet via this innovative concept.”

According to Thorn-Brooks, “an inspiration for ‘Ultimate Staycation’ is that among younger new homeowners, staying in has emerged as the new going out. With more people preferring to stay in vs. going out, the idea of showcasing Pergo products through engaging storytelling revolving around the art of staying in is a perfect fit. The series content is culturally relevant, brand specific and gracefully positions our beautiful yet durable Pergo floors as the heroes of the series, laying the foundation for amazing living spaces that inspire staying home.”

During the series newlyweds Kate and Andrew attempt to stay in a house—nonstop—for 30 days. If they make it, they’ll win $20,000 towards a down payment for their first home as well as new Pergo floors. Kate and Andrew will test themselves, and their marriage, through a series of challenges wreaking havoc on their daily routine and testing the performance of their Pergo floors.

Celebrity guest appearances from top FYI television shows, including Zack Giffin of “Tiny House Nation,” will help (or hinder) the couple with surprises along the way

Posted on

Quick-Step provides convenient online samples

Screen Shot 2014-10-22 at 4.01.50 PMDallas — Quick-Step is making it easier than ever for consumers to shop by offering inexpensive flooring samples online, according to the company.

Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company), said sample requests “went through the roof when we made them available online. Making it so incredibly easy to bring samples into a home is great for the consumer. When she finally purchases a floor, she can feel confident that she will like the color, texture and style in her own home.”

Consumers can quickly and easily order Quick-Step product samples online either through Quick-Step’s website or through the brand’s free Style My Floor app. Laminate samples through their website are available for a small fee of $5 each, while app users can order up to five samples at no charge.

Posted on

Quick-Step launches new Q-Wood website

Screen Shot 2014-10-08 at 2.46.43 PMDallas – Quick-Step announced the launch of a new website to 
support its Q-Wood 
category of flooring.

The new Q-Wood website can be accessed via http://us.quick-step.com/QWood.

“Research shows that consumers conduct extensive research online before ever entering a flooring store,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Then once they return home from the store, consumers again go online to continue their research, refine their thinking, and move further along the purchasing path.

“It is important to remember that flooring is a complex sale. Considerations such as color, style, real wood or laminate, texture, durability, and price each play a role. To simplify this complexity for the consumer, our goal during the development of the Q-Wood website was to present information in a way that is simple, clear, and easy to digest. By giving consumers the information and tools they need to make an informed purchasing decision, we are supporting our retail partners’ in-store efforts, helping them increase their sales of Q-Wood.”

Large swatches in the “product” section are the first things most consumers will choose to review. The 13 styles of Q-Wood flooring can be filtered by surface treatment (wire- brushed/soft-scraped combination, soft-scraped, and smooth) and the large swatch size gives an excellent color comparison between products. Clicking on a swatch brings consumers to a room scene featuring the respective floor.

Consumers have the opportunity to download a product catalog, learn more about the Opulux finish, investigate the product warranty … even learn about Quick-Step’s environmental initiatives and policies.

Because consumers want to see flooring in their own home before purchasing, the website makes it easy—and inexpensive—to order Q-Wood samples. Every product swatch has an “Order Sample” button, and each sample costs just $5. A search function allows users to locate retailers in their area.

Posted on

Quick-Step targets consumers via online catalog

image001-15Dallas — Quick-Step said it is using the latest in digital technology to put a strong online catalog at consumers’ fingertips, making the process of shopping for a new Quick-Step floor even easier. According to the company, this technology makes the online “user experience” smooth, impressive, and convenient, allowing a consumer to interact with Quick-Step’s product catalog virtually anywhere at any time.

“Overall, today’s consumers are relying on smartphones and tablets as a way to access the internet, inform themselves, and shop for products,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick- Step’s parent company). “We have chosen to use flipbook technology for our online catalog, so consumers can easily explore the wide variety of Quick-Step products using their iPads, iPhones, Androids, and the web. This particular technology also makes it easy for consumers to bookmark pages, search by keywords, print individual pages, and share information via social media channels.”

Thorn-Brooks said following the strategy of our the company’s Quick-Step merchandising program, its online catalog is designed to make the process of selecting a new floor fun and easy by guiding the consumer through the selection process.

“Everything about our online catalog,
from the presence of a professional celebrity designer to the exact way in which information, photography, design tips, and selection advice are arranged on a page, is designed to make selecting a Quick-Step floor feel very manageable and fun.”

Posted on

Quick-Step launches online Design Guide

image001-14Dallas — As part of its merchandising and selling system, Quick-Step launched a new online style and design informational piece, the Quick-Step “Design Guide.”

Quick-Step said the primary goal of the Design Guide is to make it easier for consumers to choose the right Quick-Step floor for their needs.

“Every aspect of our comprehensive merchandising and selling system is designed with one purpose in mind—to help our retailers make more money by selling more Quick-Step product,” said Paij Thorn-Brooks, vice president of brand marketing, Unilin (Quick-Step’s parent company).

Quick-Step’s Design Guide is available online on Quick-Step’s main website us.quickstep.com or on the company’s new Style blog quickstepstyle.com. It is also available at no charge in printed form through retailer showrooms.

Posted on

Quick-Step connects with customers through social media programs

Screen Shot 2014-09-08 at 11.59.44 AMDallas — Quick-Step said it is making successful connections with thousands of consumers through the social media arm of the brand’s robust digital marketing program.

“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Innovative brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s an economical marketing tool also.”

As part of its digital marketing program, Quick-Step uses social media to increase overall brand awareness, reach a large number of consumers with a specific message in a timely manner and motivate consumers to positively respond to a call-to-action.

An additional and very important benefit is that social media taps into many consumers’ need for validation, according to Quick-Step. A large number of consumers are highly influenced by the endorsement of an “expert”, such as Quick- Step’s celebrity designer Erinn Valencich who is prominently featured in its social media endeavors, when considering the purchase of a product or service. Also, many people want to canvass the opinions and approval of their own family and friends when considering a major purchase, such as the addition of flooring to their home.

Posted on

Quick-Step launches ‘Style My Floor’ digital shopping tool

image001-13Dallas — Quick-Step announced the launch of a new digital shopping tool for consumers—“Style My Floor.”

Style My Floor is a free digital application for use on hand-held iPhones, iPads and Android devices. The Style My Floor app lets consumers realistically see on their hand-held device, in real time, what a particular Quick-Step floor would look like installed in any specific room of their home.

Using augmented reality technology, Style My Floor displays a virtual Quick-Step floor over the room’s existing floor when viewed on the device’s screen. This allows the consumer to accurately envision what their room will look like with the new Quick-Step floor, before making a purchase.

“In the same way that a consumer holds up her iPad to take a picture of her living room, Style My Floor allows her to view the room on the iPad screen —but instead of her current carpet, her eyes will see the Quick-Step floor of her choice as the actual floor of that real living room,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “With simply the stroke of a key, she can try out as many different Quick-Step floors as she wants to—in real time. Quick-Step’s entire line can be viewed with Style My Floor.”

The Style My Floor’s 360-degree view shows exceptional details of each Quick-Step product. In addition, users can take photos, share images, find a flooring retailer, and order up to five real product samples of Quick-Step flooring free through the app.

Posted on

Quick-Step featured on Home Made Simple series

Screen Shot 2014-07-28 at 3.59.12 PMDallas — Quick-Step said it was recently featured in a living room transformation episode of Oprah’s Home Made Simple television series. Each Saturday morning on the Oprah Winfrey Network (OWN), the Home Made Simple experts meet a couple who find themselves stuck in their quest of making over a room. The show’s room refresh experts guide the couple through do-it-yourself projects to complete their room transformation.

According to Quick-Step, its Malted Tawny Oak from its Reclaimé Collection was selected by the show’s interior designers for use in a Los Angeles living room transformation.

“The show’s designers were starting with a room that was not very stylish and felt dated,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company. “The designers’ goal was to add style and design to the room by making just a few key changes. Changes that would be within both the budget and DIY skill level of a typical homeowner.”

Posted on

Quick-Step co-hosts event in Dallas Design District

Screen Shot 2014-07-14 at 11.48.43 AMDallas — Quick-Step recently co-hosted an event in the prestigious “Dallas Design District.” The evening was held in the glamorous Cory Pope Showroom with guests celebrating the launch of new furniture pieces into celebrity designer Erinn Valencich’s home furnishings line—Erinn V Maison.

“Erinn Valencich has been Quick-Step’s designer partner for several years and we are thrilled at the success she is enjoying with her Erinn V Maison line of home furnishings,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company).  “Her ongoing growth as a nationally-known interior designer continues to be great exposure for the Quick-Step brand.”

Posted on

Pergo's new website wins international awards

pergo awardsDallas — Pergo announced that its new website recently won both Gold and Silver in the 2013 Davey Awards, an award voted on by the International Academy of the Visual Arts.

Over 4,000 websites from around the world were entered into the competition. Pergo’s website earned a Gold Award in the “Website-Branding” category and a Silver Award in the “Website-Products/Services” category.

“Achieving a superior customer experience on the new website required completely rebuilding the Pergo website from the ground up, both from a branding standpoint as well as from a functionality standpoint,” said Paij Thorn-Brooks, vice president of brand merchandising for Unilin, Pergo’s parent company.  “Our digital marketing manager, Asi Peres, spearheaded this effort and ensured that every single aspect of the user experience was strategically redesigned, always keeping in mind our three overriding objectives:  inspire the customer, present the product effectively, and motivate those on the Pergo website to order samples.”

Asi Peres, digital marketing manager for Unilin, said the sample sale rate is a key performance indicator, and the purchase of samples on the Pergo website increased 400 percent in the first month after the new site was launched.