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Fuse Alliance network welcomes new members, preferred supplier

ONeill-Brothers-Flooring-logoLaguna Niguel, Calif.—Fuse Alliance, a member-owned organization of professional, commercial flooring contractors, welcomes two new commercial flooring contractors—O’Neill Brothers Flooring and FloorMax—to the network. With the addition of these two contractors, the organization reaches 96 members. The company also welcomes InstaFloor as the network’s newest preferred supplier.

Based in Royal Palm Beach, Fla., O’Neill Brothers Flooring provides quality flooring products and services with experience in vinyl tile, sheet vinyl, ceramic tile, laminate and hardwood. With quality craftsmanship and efficient management, O’Neill Brothers Flooring boasts a skilled team of supervisors and crews with over 15 years of experience in the flooring industry.

floormax usa logoFloorMax USA, based in Harrisburg, Pa., is a full service commercial flooring contractor providing material procurement, installation, repairs and maintenance services. FloorMax USA services all segments in the commercial flooring industry with a strong focus in retail and hospitality.

instafloor-na-logoPart of InstaGroup, InstaFloor has been supplying high performing flooring products for over 25 years. InstaFloor provides the durable, long lasting flooring products including InstaLay, a high performance acoustic underlay; InstaCradle, versatile, patented acoustic can sports cradles and base packers made from high quality recycled rubber crumb (from worn vehicle tires); and InstaStop, an exciting new generation of door stoppers.

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HomeAid America receives Mohawk Industries grant

HomeAid America Logo 2014 - smallNewport Beach, Calif.—HomeAid America, a nonprofit that provides housing to organizations helping the homeless throughout the country, has been selected to receive a $50,000 donation from Mohawk Industries.

HomeAid America was awarded a grant to oversee its programs, which build housing and other facilities for homelessness service providers and undertake community outreach activities to provide facility renovation or operational assistance for the programs of these service providers.

Karen Mendelsohn, senior vice president of marketing, represents Mohawk on the HomeAid America board of directors.

“HomeAid is a strong steward and partner in lifting up those in our nation who are in the greatest need of help,” said Mendelsohn. “HomeAid’s values are consistent with Mohawk’s. We both look for better ways of delivering results, and we are both dedicated to driving positive change.”

mohawkHomeAid shelter projects are built for charities helping the homeless in its 17 communities. Over 3.5 million people experience homelessness in the U.S. each year, including young families without a financial safety net, victims of domestic violence, youth aging out of the foster system and veterans coming home from war. The charities HomeAid builds for provide support services—such as education and job-skills training, financial counseling and both physical and emotional support—that help residents move toward self-sufficiency.

“For generations, Mohawk’s products have been synonymous with creating stylish, comfortable homes, so promoting universal access to sustainable housing is a natural area of focus for us,” Mendelsohn said. “Our support for HomeAid is consistent with existing national partnerships with organizations such as Habitat for Humanity and Building for America’s Bravest that support stable housing as well as with local nonprofit groups with similar goals that do important work within their communities.”

HomeAid America CEO Peter Simons said, “Mohawk has shown amazing generosity for our cause through this grant. We are honored for the faith they have shown in us to help the homeless around the country, and we are proud of our 28-year history of doing just that.”

To learn more about HomeAid America, visit www.homeaid.org. For more information on Mohawk and its products, visit www.mohawkflooring.com.

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WFCA debuts initiatives designed to help members achieve profitability, success

wfca-new-logo-no-background-no-tagDalton, Ga.—WFCA recently unveiled a series of initiatives to enhance the association’s services to members. The multi-pronged program includes a new membership structure that allows retailers to select a membership tier level conducive to their business needs, a revamped and easy-to-read member magazine, innovations for the WFCA booth at TISE 2017, a streamlined member website, and WFCA University.

The WFCA’s tiered membership program provides retailers with three levels of membership: Sustaining, Leader and Advocate. Sustaining members have access to all entry-level options. The Leader members get all of the Sustaining benefits, as well as unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. Advocate retailers receive all of the preceding benefits as well as a 30% fcB2B discount, CFI associate membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database and a company listing on cfiinstallers.org. The scope and benefits of WFCA associate membership program will not change under this new initiative.

In line with the organization’s mission to help members achieve success and profitability, WFCA has redesigned its booth for TISE 2017. The new layout of the space will showcase all that WFCA has to offer its members using the organizations own Six Pillars of Relevance and Success. The segmented areas, which are color-coded include: research, education, member benefits, philanthropy, advocacy and technology.

The organization also has commissioned a redesign of its magazine, Premier Flooring Retailer, to better meet the needs of members. WFCA has partnered with Margo Locust, publisher of Fabulous Floors, who has been charged with giving the book a new look and feel. The new magazine will debut at TISE 2017. It will publish quarterly and will be almost three times its previous size. For the first time, PFR will also be available online and through a digital app.

As part of an effort to simplify and streamline communications, WFCA has transformed WFCA.ORG into a site geared towards both the industry and consumers. Key components of the consumer site have been folded into a site that is designed to draw members in with new design and continually fresh content. In addition to containing all of the resources previously available through WFCA-PRO.ORG, the new site will also allow existing and new members to join or renew online with all forms necessary to complete the process. WFCA.ORG will debut at TISE 2017.

WFCA has also launched its own retailer education program called WFCA University. This platform provides learning opportunities for every member of an organization including sales associates, managers, accountants, merchandizers, operations staff, human resources, even owners. The program modules are both live action and animated and provide testing and certification upon completion.

For more information or to renew or enroll as a member contact Ashley Welch at awelch@wfca.org or by calling 706-217-1183.