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Defining quality to consumers

by Matthew Spieler

In recent years, manufacturing has gotten to the point where some low-end products have a high-end look and feel. This is especially true in laminate. In fact, there are products that if brought back in time to just 10 years ago, they would qualify as mid- to high-end goods. So what’s a retailer to do to show consumers the differences between a quality product and one constructed not to perform very well? Continue reading Defining quality to consumers

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Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

FOUNTAIN INN, S.C.—One of the industry’s hardest hit categories during the recession has been laminate, so it would be hard to fathom a company trying to enter the sector now. Don’t tell that to Anderson Hardwood Floors, which threw its hat into the ring with the launch of an extensive program of products and technology designed to distinguish itself from what is in the market and give retailers the chance to once again create sales and earn profits. Continue reading Anderson expands into laminate with enhanced finish OptiGuard for strength, realism

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Shaw introduces new laminate finish

Dalton—Shaw released a new, high-gloss, durable laminate finish the mill has dubbed OptiGuard. Highly scratch resistant and made in the U.S., OptiGuard increases the detail, beauty and realism of Shaw’s laminate floors. To demonstrate the strength and resilience of OptiGuard, Shaw staged a torture test at the company’s laminate manufacturing facility in Ringgold, Ga. in Nov. 2010; Shaw laminate with OptiGuard endured 1,500 passes from an 18, 790-pound forklift. Continue reading Shaw introduces new laminate finish