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OVF: From challenging times to top-tier status

May 8/15, 2017: Volume 31, Issue 24

The following feature is the fifth installment in a series highlighting the 14 distributors that constitute Bravo Services, a group comprising many of the top flooring wholesalers in the country. Here we focus on Ohio Valley Flooring, a top 20 distributor founded in 1978 as CDC Appliances (Cincinnati-Dayton-Columbus).

 

Screen Shot 2017-05-15 at 2.31.32 PMWhen Ohio Valley Flooring was established as a flooring division of CDC Appliances in 1981, it joined a group entailing RCA consumer electronics, air conditioners and kitchen appliances. It was smooth sailing until 1989, when RCA was purchased—a move that resulted in Ohio Valley Flooring immediately losing 80% of its sales.

This abrupt change forced Ohio Valley Flooring to consolidate and forge ahead as a standalone flooring distributor. Led by a group of high-caliber, motivated individuals—most of whom are still with Ohio Valley Flooring—the company rose to the challenge and proved it could not only survive but thrive as it grew into one of the industry’s leading flooring distributors.

Ohio Valley Flooring has flourished by partnering with the best manufacturers—including Armstrong, which it has been with since the beginning—and cutting-edge product lines. In addition, the wholesaler concentrates on its core territory and hires and retains top-notch people. In fact, about 30% of the company’s employees have been with the company for more than 25 years.

Screen Shot 2017-05-15 at 2.31.38 PMAs a group, Ohio Valley Flooring focuses on product and customer service, continually educating its customers and sales force. “There are so many new products and vendors coming from everywhere, so it is important that our customers know the difference and know what product best fits their needs,” said Jud Hurt. “We strive every day to be the easiest supplier to do business with and exceed our customer’s expectations.”

Competitive advantage
Ohio Valley Flooring attributes much of its success to its stability in the marketplace along with several key competitive advantages—the people that make up the company, its manufacturers and the products they represent. A common theme that runs throughout the company is the continuous investment in and development of people and technology.


GOING ABOVE AND BEYOND
Ohio Valley Flooring has a full-time installation manager/product trainer who operates the distributor’s onsite installation school and training center—a facility through which Ohio Valley Flooring offers product-specific installation certification. As Hurt explained: “This all works toward our goal of making us the easiest and most efficient supplier to do business with.”

NUTS & BOLTS
Geographic coverage: Indiana, Kentucky, Ohio, Pennsylvania, West Virginia
Brands: Armstrong, Aqualok, Artistic Finishes, Aspecta, Bella Cera, Bruce, Custom Building Products, Del Conca, DriTac, Florim, Heartland Hardwood, IndusParquet, Konecto, Marazzi, Metroflor, Milliken, Mirage, Mullican, Maxwell, Quick-Step, ShawMark, Stauf, Teragren, Ultimate RB Rubber, VPI

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Ohio Valley Flooring names its top retailers

Screen Shot 2014-08-21 at 4.29.58 PMFlorence, Ind. – During its annual Flooring Plus Convention, Ohio Valley Flooring recognized seven retailers of the year, an award based on sales growth with the distributor as well as how the dealers utilized Ohio Flooring’s Flooring Plus program.

The winners were: Burton Carpet Shoppe, Flooring & Granite Direct, Graber’s Flooring Studio, Home Furniture, Hometown Flooring, Hoosier Carpets Plus Color Tile, and Mainstyle Flooring.

Cincinnati-based Ohio Valley Flooring serves retailers throughout Ohio, Indiana, Kentucky and western Pennsylvania.

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Metroflor honors top distributors

Volume 27/Number 21; March 3/10, 2014Screen Shot 2014-03-10 at 11.47.38 AMLas Vegas—Metroflor Corp. acknowledged the dedication and hard work of its distributors across the entire brand portfolio by bestowing its performance awards for 2013 at a reception during Surfaces.

“Our stellar 2013 results couldn’t have been achieved without our distributor partners, whose outstanding efforts made this sales achievement happen, along with our wonderful sales team,” said Russ Rogg, president and CEO of Metroflor.

Tri-West was honored with the 2013 President’s Award, given to the distributor that “most embodies the comprehensive and unparalleled support of Metroflor,” Rogg explained. Continue reading Metroflor honors top distributors

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Metroflor honors its top distributors

Tri-West Ltd. won the President’s Award as the distributor who demonstrated the most comprehensive and unparalleled support of Metroflor brands and products. Pictured from left are: Paul Eanes and Jamie Topete of Metroflor; Larry Johnson of Triwest, and Russ Rogg of Metroflor.
Triwest Ltd. won the President’s Award as the distributor who demonstrated the most comprehensive and unparalleled support of Metroflor brands and products. Pictured from left are: Paul Eanes and Jamie Topete of Metroflor; Larry Johnson of Triwest, and Russ Rogg of Metroflor.

Norwalk, Conn. – Metroflor Corp. acknowledged the dedication and hard work of its distributors across the entire brand portfolio by bestowing its performance awards for 2013 during a reception at The Palms during Surfaces.

“Our stellar 2013 results couldn’t have been achieved without our distributor partners, whose outstanding efforts made this sales achievement happen, along with our wonderful sales team. Together they keep Metroflor a vital force in the LVT industry,” said Russ Rogg, president and CEO of Metroflor.

Tri-West was honored with the 2013 President’s Award, given to the distributor that “most embodies the comprehensive and unparalleled support of Metroflor,” Rogg said.

Herregan took home the Paramount award, given to the distributor with the most outstanding sales achievement across a diversified portfolio.

Metroflor named Don Hill of the Cronin Company as the 2013 Distributor Sales Champion. Hill was recognized as the distributor rep with the “most outstanding” sales achievement “who has mastered the nuances of the flooring process and provided tenacious follow up,” Rogg said.

Larry Johnson of Tri-West won the Visionary Award, which goes to the individual whose vision, passion, conviction and pioneering attitude best served the Metroflor brand. “He managed more Metroflor brands than anyone,” Rogg said.

Metroflor also awarded top sales achievements in a product category or brands to the following distributors: 

All-Tile (Starloc); Ohio Valley Flooring (Konecto); Adleta (Artistek Floors); Tri-West (DryBack); Herregan (Engage Clic); and Wm. Bird & Co. (Prevail).

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Distribution: Carpet

Distributors see action in soft surface segment

By Ken Ryan

Oct. 21/28 2013; Volume 27/number 13

Screen Shot 2013-10-28 at 9.32.07 AMCMH Space Flooring, a top flooring distributor, is growing by double digits—primarily on the strength of its hard surfaces business. However, that didn’t prevent the Wadesboro, N.C., wholesaler from expanding into carpet when it had the opportunity.

“The carpet business was new to us in 2012, and each month it gets stronger,” said Hoy Lanning, president and CEO. “Carpet is still 50% of the flooring business; we feel we have a wonderful opportunity to add carpet to our shipments. This way our dealers can get all of their flooring products from one source.” Continue reading Distribution: Carpet

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FCNews’ annual top 20 flooring distributors

 Distributors emerging from economic stronger, more relevant than ever

By Ken Ryan

Oct. 21/28 2013; Volume 27/number 13

Screen Shot 2013-10-25 at 4.47.45 PMDistributors. They are the backbone of the industry, the group on which manufacturers rely for moving their products to the point of sale. It is a segment that faces as many challenges as any and works on razor-thin margins.

Still, the good ones have not only succeeded but thrived. In fact, most project growth of 5% to 15% in 2013, driven in part by a housing comeback, both remodeling and new construction.

FCNews’ annual top 20 distributor listing not only looks at the industry’s leaders but also reveals the 10 highest-volume wholesalers in the resilient, wood and laminate categories. In most cases, the information was obtained from the respective high-level executives. Continue reading FCNews’ annual top 20 flooring distributors

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Flooring Plus members 'catch the wave'

Nearly 400 attend Ohio Valley Flooring convention

September 2/9 2013; Volume 27/number 10

By Louis Iannaco

Screen Shot 2013-09-09 at 3.18.32 PMBelterra, Ind.—With almost 400 people in attendance—an approximate 25% increase over last year’s show—executives of wholesaler Ohio Valley Flooring (OVF) couldn’t have been happier with the turnout for its annual Flooring Plus convention here Aug. 20 to 21 with a theme called “Catch the next wave.” Networking, educational sessions, product introductions and new programs were on the show’s agenda as Flooring Plus member retailers reveled in OVF’s offerings. Continue reading Flooring Plus members 'catch the wave'

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Laminate: Hope for lagging sector

By Ken Ryan

The laminate category has been on a steady decline since 2007, hurt by eroding prices that have stifled profit potential at the low end and the popularity of luxury vinyl tile (LVT) products. While there remains a vibrant market for higher-end laminate, especially 12mil offerings, the middle and bottom have eroded significantly, distributors say. Continue reading Laminate: Hope for lagging sector

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FCA Network preps for the future

by Emily Cappiello

Chicago—While the road to recovery has been rocky, FCA Network is giving its members a map on how to navigate the path ahead. “We are here to help you prepare,” Olga Robertson, president of FCA Network, told members at its  annual convention held  here from March 25 to 27.

Robertson and her team did just that. The group went with a retro theme, she said, because “sometimes it’s good to remember the past so you don’t make the same mistakes and sometimes it’s good to remember the past because you can remember something that worked and do it again.” Continue reading FCA Network preps for the future

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No stopping resilient's momentum

In a black universe, vinyl is the shining star. That was the assessment of Elias Wilf president Jeff Striegel, who like many of his brethren sees resilient products as the beacon of light amid the darkness. In recent years, many of the leading flooring distributors have increased their percentage of resilient offerings, from the high single digits to low double-digits. Continue reading No stopping resilient's momentum