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Mohawk ad campaign touts SmartStrand Silk with DuPont Sorona

Dalton —“Now You Can Have Your Cake and Drop It, Too…” That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign hitting newsstands this month. SmartStrand Silk revolutionized the market when it was introduced less than a year ago, making its mark as the industry’s only luxuriously soft carpet with built-in stain and soil resistance that never washes or wears off. Mohawk’s retail partners have quickly discovered that one swipe of the consumer’s hand is equal to one SmartStrand Silk sale. Continue reading Mohawk ad campaign touts SmartStrand Silk with DuPont Sorona