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Havwoods hires first North American showroom manager

New York, N.Y.—Havwoods International has hired Sophie-Zacha Lameret as the company’s first North American showroom manager, for its showroom in New York City.

Lameret joins Havwood’s North American team with over eight years of experience in business development and brand management. In her role, she will create a strategic business development plan for the new showroom to help increase traffic, secure quality sales leads and propel Havwoods across the North American market. Having previously worked in the construction business as a business development consultant, Sophie’s role will expand the firm’s brand and help build the brand’s relationship in the regional architecture and design market.

Founded in Great Britain more than 40 years ago, Havwoods International opened its first showroom in North America last November. Located in the Flatiron District, the new showroom opened with the goal to accommodate the brand’s growing U.S.-based clientele while allowing them to further expand their project portfolio in the North American market.

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Laticrete taps Maheu as North America director, product management

Maheu_142-221-001prtLBethany, Conn.—Laticrete has hired Spencer Maheu as the North America director, product management. Maheu will supervise the Laticrete team of product managers in driving new product innovation across the North American region through the continued development and diversification of the company’s integrated marketing communications.

“Spencer has the background and experience that will push our company’s product innovation further, allowing Laticrete to continue providing cutting-edge solutions for our customers,” said Sean Boyle, Laticrete vice president, marketing North America. “I look forward to seeing his contributions to the North American division as we continue to expand our product offerings.”

Maheu comes to Laticrete from Osborn International, a division of Jason Industries, where he led the product management, marketing and business development teams. Prior to working at Osborn, Maheu led product development teams at Stanley Black & Decker.

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BBOSS continues expansion of national sales team

Norber1Norcross, Ga.—BBOSS, a leading provider of private label programs and brands, has named Norb Savage business development manager of the North America unit. Savage is a 30-year veteran of Armstrong Flooring, serving in key roles, including vice president of residential sales for the western United States and regional sales manager for the Midwest.

With the addition of Savage, BBOSS continues to strengthen its national sales team by adding top industry talent. In his new role, Savage will focus solely on new private label opportunities within the engineered and solid hardwood flooring categories.

“Norb has an abundance of knowledge and strong relationships in the industry,” said Jim Fiore, BBOSS vice president. “His experience, drive and passion for the industry will be key to the growth of BBOSS in the United States and Canada.”

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Guest column: Bridging the gap

June 5/12, 2017: Volume 31, Issue 26

By Laurie Baatz

 

Screen Shot 2017-06-09 at 11.08.31 AMOne of the most common issues plaguing the installation of flooring today is moisture in concrete. Yet, the chronic headache has not helped to change the behavior of the teams involved. Sound familiar?

The architect or interior designer writes the project’s flooring specifications. The construction documents state that moisture testing be conducted following ASTM F2170. Specifications also state the contractor follow the manufacturer’s installation methods for the flooring specified. This should be enough information for the contractor to bid the job for a successful installation, right?

Fast forward to the contractor preparing his bid. He knows to bid the cost of conducting the moisture testing; this has been included in the specifications. However, he cannot accurately predict what those readings will be. How will he bid a moisture mitigation system that may be needed and still compete with the other flooring service providers?

Keep in mind that neither party has control of:

  • When the concrete is poured.
  • When the building is “buttoned up.”
  • If the HVAC is running and maintaining a consistent ambient building temperature of 68-72 degrees for a minimum of 28 days.

Industry standard flooring adhesives are now water based and will not perform well in high moisture environments. These circumstances will not change, and most of the new build projects are on a fast track schedule. Isn’t it time to bridge the gap between the specification community and the flooring experts during the planning stages for a project, create a plan together and execute based on the collective expertise of the teams?

It is imperative that flooring be designed as a system from the substrate up just as the building is designed as a system. Architects and engineers collaborate to design the architectural, mechanical, electrical and control systems in an effort to create one cohesive building. Each person has a particular building expertise and, as a result, brings value to the design and function of the building. The interior finishes are dependent on the proper construction and system operations of that structure. The same can be said for the flooring “system.” The substrate, its design and condition, dictate the necessary system specification to provide for the finished floor covering. Without this system design, many problems can (and do) occur regularly. What preventative measures can be taken to eliminate these challenges?

Consulting with the flooring contractor and manufacturer experts early on in the design process is a must. These consultants must understand the flooring goals of the project including budget, functional and aesthetic desires. Working together to create a solution that can be specified and competitively bid to support those goals is ideal. The design team’s vision becomes reality, the contractor doesn’t have to guess at what to quote or how to compete and, more importantly, the owner gets the end result he invested in.

Engaging with your flooring experts early on in the design process will help to establish a clear and concise plan in creating your desired solution and minimize problems down the road. Working together provides the opportunity to enhance and improve the overall experience of what the finished floor should look like without compromise.

Raise the bar of expectation by working together. It will do wonders for the industry brand along with satisfied customers. Satisfied customers become repeat customers which brings more business opportunities for everyone.

 

Laurie Baatz is the director of market development for HPS Schönox  North America.

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Fuse Alliance expands in Canada

screen-shot-2016-10-12-at-10-00-14-amLaguna Niguel, Calif.—Fuse Alliance announced that Tapis Dimension, based in Quebec, Canada has joined its growing network of flooring professionals. Tapis Dimension is a full-service flooring company providing professional consulting services for commercial, industrial and residential market segments.

Tapis Dimension offers a wide variety of product in almost every flooring category and provides budget evaluation, disaster assessment, office furniture lift system services, and resurfacing, leveling, grinding, floor repair. The company’s consulting services include product selection based on installation application, technical aspects of installation, advice on industrial and commercial flooring installation, flooring preparation and carpet recycling programs.

“We are committed to growing our network throughout North America, and our Canadian network of flooring professionals is an important aspect of this growth initiative,” said Geoff Gordon, executive director at Fuse Alliance. “We are thrilled to have Tapis Dimension join our network. Their team of flooring experts has extensive product, installation and technical knowledge, making them a perfect fit for our organization.”

For more information on Tapis Dimension and to view the company’s project work, visit tapisdimension.com