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WFCA debuts initiatives designed to help members achieve profitability, success

wfca-new-logo-no-background-no-tagDalton, Ga.—WFCA recently unveiled a series of initiatives to enhance the association’s services to members. The multi-pronged program includes a new membership structure that allows retailers to select a membership tier level conducive to their business needs, a revamped and easy-to-read member magazine, innovations for the WFCA booth at TISE 2017, a streamlined member website, and WFCA University.

The WFCA’s tiered membership program provides retailers with three levels of membership: Sustaining, Leader and Advocate. Sustaining members have access to all entry-level options. The Leader members get all of the Sustaining benefits, as well as unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. Advocate retailers receive all of the preceding benefits as well as a 30% fcB2B discount, CFI associate membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database and a company listing on cfiinstallers.org. The scope and benefits of WFCA associate membership program will not change under this new initiative.

In line with the organization’s mission to help members achieve success and profitability, WFCA has redesigned its booth for TISE 2017. The new layout of the space will showcase all that WFCA has to offer its members using the organizations own Six Pillars of Relevance and Success. The segmented areas, which are color-coded include: research, education, member benefits, philanthropy, advocacy and technology.

The organization also has commissioned a redesign of its magazine, Premier Flooring Retailer, to better meet the needs of members. WFCA has partnered with Margo Locust, publisher of Fabulous Floors, who has been charged with giving the book a new look and feel. The new magazine will debut at TISE 2017. It will publish quarterly and will be almost three times its previous size. For the first time, PFR will also be available online and through a digital app.

As part of an effort to simplify and streamline communications, WFCA has transformed WFCA.ORG into a site geared towards both the industry and consumers. Key components of the consumer site have been folded into a site that is designed to draw members in with new design and continually fresh content. In addition to containing all of the resources previously available through WFCA-PRO.ORG, the new site will also allow existing and new members to join or renew online with all forms necessary to complete the process. WFCA.ORG will debut at TISE 2017.

WFCA has also launched its own retailer education program called WFCA University. This platform provides learning opportunities for every member of an organization including sales associates, managers, accountants, merchandizers, operations staff, human resources, even owners. The program modules are both live action and animated and provide testing and certification upon completion.

For more information or to renew or enroll as a member contact Ashley Welch at awelch@wfca.org or by calling 706-217-1183.