Dalton—Shaw Floors marked its 100th flooring query on Houzz with a surprise for one homeowner who had posted a query on remodeling her kitchen. The company, which launched its presence on the home design site back in 2013, answered a query from Houzz user Theresa Wells by offering to provide 1,000 square feet of flooring at no cost.
“Houzz is a priority for our digital marketing team as we continue to see the platform grow with users who are actively researching, dreaming and executing home remodels,” said Todd Callaway, director of digital content, Shaw Floors. “We wanted to celebrate our continued presence on the home design platform in a fun, unexpected way.”
Shaw Floors worked with Wells to choose a style within the EPIC Plus collection of engineered hardwood to finish off her kitchen remodel. The final selected style was Yukon Maple 6 3/8” in color Timberwolf.
According to Houzz, the home design platform has 40 million unique monthly users. Shaw Floors regularly engages with Houzz community members who are seeking advice on projects, materials and remodels. As a total flooring solutions provider, Shaw Floors provides information to users looking to learn more about the differences in flooring before making a final purchase.
“We know the universe of inspiration is deep and diverse,” said Callaway. “With flooring being a major investment, we aim to provide consumers who are in the thick of research with helpful information so they can feel confident in their selection.”
Toronto, Canada—Torlys has launched a new type of flooring called CorkWood. The product is a specially engineered floor that has been created to bring together all the best features and benefits of other types of floors in one superior, all-inclusive product—combining the look of wood, the durability of laminate and the comfort of cork.
The top layer of Torlys CorkWood is made of a high-definition digitally printed compressed layer of cork in realistic patterns of oak and walnut. This new program is offered in two collections: CorkWood Designer, featuring extra-long 6’ planks in nine on-trend colors, and CorkWood Elite, in planks almost 4’ long and in five colors.
CorkWood is engineered with a durable HDF smart core for dent resistance and a 3mm (Designer) or 2.5mm (Elite) thick top layer of compressed cork. The polyurethane finish is equivalent to AC4 laminate and the sophisticated printing process makes CorkWood more fade resistant than its traditional counterparts. This means it will perform like laminate and retain the hardwood look for years to come.
Along with the compressed cork top layer, the new product includes the Torlys CorkPlus attached underlay for added warmth and sound insulation. The CorkPlus underlay is infused with Microban antimicrobial product protection that inhibits the growth of mold and mildew. This program, along with all other Torlys cork collections, is FSC (Forest Stewardship Council) certified, ensuring the wood and cork used in the manufacturing process comes from responsibly managed forests.