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Atlas unveils new collection, rebranding

Atlas_Logo_A_RGBLos Angeles—Atlas has launched the Epic collection, featuring four patterns constructed on the company’s unique Ultraweave true cut and loop tufting platform. The four patterns will be available in carpet tile, broadloom and area rugs. In addition, the Epic collection is Atlas’ initial release revealing the company’s new brand identity. The new look reflects a fresh and modern appearance for this well-established style leader, that is known for noteworthy design and quality in the commercial arena.

The Epic collection features “out of this world” patterns, colors and textures that were inspired by the unique and natural splendor of meteorite rocks. The four distinctive designs—Arenite, Frontier, Meteorite and Sandstone—offer style and dimension to the floor, while creating flexibility in design. Available in 16 colorways, the sophisticated color palette offers a rich selection of complex neutrals along with vibrant accent tones. The dense cut and loop construction produced on Ultraweave technology allows for a wide range of applications and is suitable for corporate, hospitality, multi-family and beyond.

Atlas’ new identity was recently showcased last month at Boutique Design Fair in New York City and NeoCon East in Philadelphia. The new marketing components include contemporary, white architect folders with a soft-touch finish and a classic blue and warm gray logo, new collection brochures featuring enhanced carpet tile, broadloom and area rug photography, an updated website, new business collateral, promotional items as well as a new advertising campaign that will launch in 2018.

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Patcraft introduces Material Paradox

Patcraft_Material__Paradox_Nocturne590_Backlit779_Final copyCartersville, Ga.—Patcraft recently launched Material Paradox, its newest modular collection. Available in 18 x 36 and 9 x 36 planks and 10 colors, Material Paradox is inspired by the interaction between light and material and how it influences the way we view texture.

By using light to enhance the pattern and add textural and visual depth, Material Paradox products are combined with color filters that are overlaid to create scale and contrast to achieve balance within a space. The products are designed with texture and tip shearing to produce a collection that has a rich, tactile feel. The distinctiveness and depth of the product bring in light, materiality and sensory finishes that highlight a sense of fluidity and movement.

“Material Paradox demonstrates the interplay between light and dark and how they change the dynamic of a space,” said Shannon Cochran, Patcraft vice president, creative and design. “The design team created coordinating patterns that work together to create transitions and contrasts, explore combinations to punctuate spaces and create moods. The patterns are a soft, muted ombre with hints of shadows that create a perceived texture that complements function and style.”

Constructed with Eco Solution Q and EcoWorx backing, Material Paradox is Cradle to Cradle certified. Products are backed with a lifetime warranty against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.

A delicate, powerful balance of elements, Material Paradox highlights how whole worlds are brought to life in black and white and in light and shadow. The collection plays with the concept of conversing inverses and discovering harmony in tension.

 

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Emser Tile introduces new Legacy collection

Emser Tile_Legacy_WhiteLos Angeles—Emser Tile has launched Legacy, a glazed porcelain tile collection for residential and commercial interiors that elevates wood-look aesthetics through cutting-edge techniques.

Three-dimensional surface texture and high-resolution graphics mirror contemporary hardwood panels with the inherent reliability and durability of glazed porcelain tile. Five rich, wood colors—white, sand, Havana, gray and brown—allow Legacy to lend a range of aesthetics, spanning both modern and traditional.

“Wood-look tile has the ability to suit almost every approach to design, from farmhouse rustic to elegant and refined,” said Barbara Haaksma, vice president of marketing, Emser Tile. “By marrying high-definition printing with true surface texture, Legacy evolves what wood-look tile can be, for a result that is fresh and familiar.”

The collection is available in 8 x 47 plank tiles. It is suitable for interior and exterior environments, contributes to LEED v4 certification and improves indoor air quality with zero VOCs emissions.

For more information, visit emser.com/products/legacy.

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Crossville launches new porcelain tile collection

crossville logoCrossville, Tenn.–Crossville has announced its latest porcelain tile collection, Notorious. The line is created with warm, neutral tones in the sophisticated look of concrete, delivering high impact design style and offering the strong technical performance expected of porcelain tile. Complimentary samples of the new product may be ordered on crossvilleinc.com.

“This line is all about inviting designers to mix and match to create their own surfacing solutions,” said Lindsey Waldrep, vice president of marketing. “From the range of colors, sizes, and trims—as well as the unpolished and honed finishes, Notorious offers lots of design alternatives.”

The line’s six colors cover a spectrum of neutral hues. The options—Femme Fatale, Private Eye, Sugar Daddy, Suspense, Leading Man and Film Noir—were developed for maximum versatility in modern design schemes.

Field tile size options include 24 x 24, 24 x 36, 12 x 12, 12 x 24. Plank sizes of 3 x 15 and a mosaic mesh mounted on 12 x 12 are also available. Bullnose and cove base are offered to complete installations. In addition to the unpolished finish offered for all field tile sizes, a honed finish is available for the 24 x 24, 24 x 36, 12 x 12, and 12 x 24 options.

As with all products produced at Crossville’s Tennessee manufacturing facilities, Notorious is made using third-party certified, sustainable processes and is Green Squared certified.

For more information, visit crossvilleinc.com.

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FloorFolio expands wood line of LVT

MapleWood_725-460_Multifamily_Closeup_HQ-minEdison, N.J.—FloorFolio will be increasing its wood vinyl offerings with the addition of the Maplewood collection.

“We are excited about this new exclusive design,” said Michael Freedman, president and CEO, FloorFolio. “It is one of many new products that we will be launching to help secure FloorFolio’s place in the industry that leads in quality and design.”

As a staple for natural wood elements, the Maplewood collection bridges the gap between classic and contemporary patterns. This new edition presents a crisp clean visual that fits any environment. The Maplewood collection is showcased in 12 popular colors and a larger scaled plank of 7.25 x 48.

For more information visit floorfolio.com.

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Emser Tile launches new tile collection, Image

The fashionable Image glass mosaic series features a broad spectrum of fresh and invigorating color. Its extensive color pallet is comprised of eighteen attractive colors and six unique blends, all in a shimmering gloss finish. Image is available in 1/2”x1/2” size and is mesh backed for easy installation.

This series is suitable for both interior and exterior residential and commercial wall and floor application. Strong and durable, ImageTM is suitable for use in high traffic areas and also pools as it is both chemically resistant and weather resistant. Its colors will not fade. Continue reading Emser Tile launches new tile collection, Image