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NALFA celebrates industry’s best at 7th annual LAMMY Awards

Each year, North American Laminate Flooring Association (NALFA) honors the industry’s leaders, both on an individual level and at the corporate level. The 2012 LAMMY Awards winners are no exception, with a roster including those who have made exceptional contributions to the laminate flooring world.

“We created the LAMMY Awards to acknowledge the talent and vast contributions of our colleagues,” said Bill Dearing, president of NALFA. “Since their inception in 2007, the LAMMY Awards have proved to be a catalyst in pushing the industry to continually innovate. It’s highly rewarding to see our industry grow, and we look forward to seeing what the next year holds for this year’s winners.” Continue reading NALFA celebrates industry’s best at 7th annual LAMMY Awards

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NALFA announces nominees for 2012 Lammy Awards

The North American Laminate Flooring Association (NALFA) congratulates the nominees for the 2012 Lammy Awards. NALFA presents the Lammy awards annually to companies and individuals who have demonstrated exceptional contributions to the laminate flooring industry.

NALFA’s board of directors anonymously nominates individuals and organizations for each category. NALFA members, as well as the editors of Floor Covering Installer, Floor Covering News, Floor Covering Weekly, Floor Focus and National Floor Trends, then vote for the winners. The first Lammy Awards were presented in 2007. Continue reading NALFA announces nominees for 2012 Lammy Awards

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CFI training event in Dalton

Kansas City, Mo. —  CFI is conducting installation training on all types of flooring during the week of March 4, 2013 in Dalton.  This is an opportunity to participate in carpet, ceramic, resilient, laminate and wood training as well as the CFI Carpet Installation Knowledge and Inspection Workshop. Working together with the World Floor Covering Association, manufacturers and suppliers, CFI provides extensive installation knowledge and skills training. Continue reading CFI training event in Dalton

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Associations, buying groups bring training to the masses

by Matthew Spieler

(Second of two parts)

When it comes to keeping up with the latest trends, tools and techniques, industry associations and buying groups have become respected, go-to resources for people wanting to receive professional education and training—from selling to installing to general business practices.

Part 1 (FCNews, July 16/23) of this two-part feature looked at some of the educational offerings from major mills and trade shows. This time we concentrate on some of flooring’s main associations and buying groups. (Editor’s note: Due to its sponsorship of Surfaces, the World Floor Covering Association’s educational initiatives were included in Part 1.) Continue reading Associations, buying groups bring training to the masses

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NALFA certification seal is stamp of approval

Consumer Awareness of Laminate Quality Grows with NALFA Certification Seal

Washington, D.C. — More than one hundred years ago, a popular women’s magazine started testing household products to see if they lived up to their promises. Those that did could stamp an elliptical logo on their packaging and earn the trust of a nation of consumers. Today, more than 5,000 products later, the Good Housekeeping Seal of Approval remains an emblem that testifies to a product’s value. Continue reading NALFA certification seal is stamp of approval

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Surviving in laminate (or any flooring) sales

Succeeding in flooring sales in a tight market requires expertise

WASHINGTON, D.C. – The economy is tougher, competition is tighter and consumers have a firm grip on their wallets. But when it comes to closing a sale, an attractive price tag is not all that matters. It’s what you know that counts.

A knowledgeable sales representative who can expertly guide a shopper toward a purchase she’ll be pleased with is arguably the most valuable tool in the laminate sales arsenal, says Bill Dearing, president of the North American Laminate Flooring Association (NALFA). Continue reading Surviving in laminate (or any flooring) sales

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Defining quality to consumers

by Matthew Spieler

In recent years, manufacturing has gotten to the point where some low-end products have a high-end look and feel. This is especially true in laminate. In fact, there are products that if brought back in time to just 10 years ago, they would qualify as mid- to high-end goods. So what’s a retailer to do to show consumers the differences between a quality product and one constructed not to perform very well? Continue reading Defining quality to consumers

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New NALFA Advanced Installer Certification class is May 8

Higher income and increased business exposure are two of the potential benefits of the new Advanced Laminate Installer Certification class offered by the North American Laminate Flooring Association (NALFA). The next one-day class will be presented May 8 in Dallas, TX. Continue reading New NALFA Advanced Installer Certification class is May 8

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NALFA announces advanced installer & issues and answers classes

The North American Laminate Flooring Association (NALFA) is pleased to introduce a new course to its educational curriculum with the debut of a one-day Advanced Laminate Installer Certification class. In addition, a new course entitled “Laminate Flooring Issues & Answers” will be offered to educate laminate flooring distributors, retailers, and anyone interested in learning more about laminate. Continue reading NALFA announces advanced installer & issues and answers classes