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More brands joining Instagram – and with good reason

by Steve Olenski, via socialmediatoday.com

Perhaps it’s the “Pinterest Effect” – the social media network that is all about the visual side of life. But more and more brands, especially the big boys on the brand block, are joining Instagram – the mobile only app that, as per Wikipedia “allows users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services.”

Originally available only to iPhone owners and now available to Android users as well, Instagram has seen a remarkable growth in the first seven months of 2012 – going from 15 million users in early 2012 to 80 million in July – an increase of over 400% in just seven months. Continue reading More brands joining Instagram – and with good reason