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Ten people making a difference

May 8/15, 2017: Volume 31, Issue 24

Some adjectives used to describe the leaders who made the cut in this year’s list include “visionary, bold, enthusiastic and innovative.” Then there are those who just seem to have a natural proclivity for developing creative ideas that generate results. In another camp you have those talented leaders who inspire others day in and day out, challenging them to continue raising their game to a higher level.

FCNews’ 10 people making a difference features puts the spotlight on those individuals who consistently bring out the best in others.

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Mohawk’s Mollie Surratt named Digital Communications Leader of the Year

Mollie Surratt (center), senior director of public relations, social media and content marketing, Mohawk.
Mollie Surratt (center), senior director of public relations, social media and content marketing, Mohawk.

Calhoun, Ga.—Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, has been awarded PR News’ PR People Award in the Digital Communications Leader of the Year category.

The PR People Award presented by PR News celebrates the professionals behind the best PR and marketing campaigns of the past year. Awards were presented on Dec. 6 at the PR News Winter Awards Luncheon at the National Press Club in Washington, D.C.

“We congratulate Mollie Surratt on this well-earned recognition,” said Elise Demboski, vice president of creative services. “Mollie has helped develop one of the most successful digital strategies in the flooring industry. Mohawk is the largest flooring manufacturer in the world, and it is people like Mollie who give us strength in not only our marketing approach but in our value to our aligned retail partners.

“Mohawk is known for its industry-leading innovation, its commitment to community and its dedication to producing better and more beautiful products,” Demboski added. “Mollie exhibits these same qualities in her strategic planning and leadership. She brings new ideas to the table, always seeks a quality fit for her campaigns and, as a devoted mother and wife, is committed to the well-being of her community.”

Surratt is a pioneer in the practice of strategic public relations in the flooring industry. Under her public relations leadership, Mohawk has enjoyed an abundant increase in media coverage. In addition to the PR People Award, she has been recognized by the Public Relations Society of America (PRSA) for her leadership on several communications and public relations projects. Surratt joined Mohawk Industries in 2013.

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Mohawk Flooring wins Promoboxx’s Aligned Awards

screen-shot-2016-10-04-at-9-22-12-amBoston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

For additional resources, including video interviews, view the Press Resources page.

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Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos