Posted on

Mohawk Home introduces three EverStrand rug collections

antiquityCalhoun, Ga.–Delightful color choices and daring design infuse an elegant energy into Mohawk Home’s new collections made of environmentally friendly EverStrand polyester.

In these three collections, the fashion consumers want meets the function they can live with. EverStrand is Mohawk’s exclusive premium polyester produced from up to 100% post-consumer content from plastic bottles.

Antiquity: Influenced by styles from across the globe, this collection is inspired by ancient Persian hand-knotted rugs. Space-dyed to emulate the historical abrash dyeing technique, Antiquity rugs have a painterly quality and visual depth that resembles that of a watercolor painting. Rich jewel tones, dusty shades and sophisticated neutrals enhance the authentic and timeless feel of the Antiquity Collection.

Anthology: A casual expression of a global theme, the Anthology Collection enjoys a bohemian vibe. This transitional collection has an artisan feel. It independently strikes out with suzani patterns and a palette of deep jewel tones, accent colors ranging from gray to coral to aqua and lavender and contemporary neutrals.

Simplicity: Tribal influences and modern geometrics permeate throughout the rugs in the Simplicity Collection. It offers a modern interpretation of global design. Contemporary in nature, these rugs kick are offered in spirited patterns and a palette of jewel tones and hues of grays, dusty blues, blush, coral, aqua and lavender. Simplicity’s rugs are space-dyed to give depth and color clarity.

Posted on

Mohawk Home receives Best of Houzz 2015 award

Screen Shot 2015-01-26 at 9.47.42 AMSugar Valley, Ga.—Mohawk Home has been awarded Best of Houzz for Customer Satisfaction by Houzz, a leading platform for home remodeling and design. Mohawk Home was chosen as the winner by more than 25 million monthly unique users that comprise the Houzz community from among more than 500,000 active home building, remodeling and design industry professionals.

The Best of Houzz award is given in two categories: Design and Customer Satisfaction. Customer Satisfaction honors are determined by a variety of factors including the number and quality of client reviews a professional received in 2014. Winners will receive a Best of Houzz 2015 badge on their profiles.

“We are incredibly honored to receive the Customer Service award from the Houzz community,” said Rocky Casteel, president at Mohawk Home. “At Mohawk Home, we consider customer service to be a top priority. The fact that we are ranked at the top of Houzz’s prestigious list recognizes our dedication to excellence and reinforces our commitment to providing our customers with the highest quality customer service in the industry.”

“Houzz provides homeowners with a 360-degree view of home building, remodeling and design industry professionals, empowering them to engage the right people and products for their project,” said Liza Hausman, vice president of industry marketing for Houzz. “We’re delighted to recognize Mohawk Home among our ‘Best of’ professionals as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”


Posted on

Mohawk Home Presents Wine and Cheese event to launch Bob Timberlake partnership

Screen Shot 2014-07-02 at 3.16.37 PMSugar Valley, Ga. — Mohawk Home will host a Wine and Cheese event, taking place at the Atlanta Rug Market in the Karastan showroom, AmericasMart 3-A-1, on Wednesday, July 9 from 5:00 pm to 7:00 pm, featuring Bob Timberlake Swine Wine. The reception will offer attendees the opportunity to enjoy wine and cheese and converse with Timberlake to discuss his inspiration and artistic vision for the beautiful new Bob Timberlake Collection.

“The American Rug Craftsmen and Karastan brand are synonymous with enduring quality and exceptional style. Passion and artistic expression extend into every facet of our company,” said Brandon Culpepper, vice president of specialty sales for Mohawk Home. “We are excited about delivering rich, memorable experiences, from the rugs we design to the events that we host. Attendees can expect to be inspired and surrounded by refined taste and great people.”

The Bob Timberlake Collection will offer a broad range of styles, all with Timberlake’s signature creativity. Timberlake rugs will range from woven rugs made of soft, renewably resourced SmartStrand and rugs crafted of Permastrand to printed nylon rugs and even braided rugs.


Posted on

Mohawk Home partners with designer Bob Timberlake on new rug collection

Timberlake-Reflections-Collection_Dragon-Fly-Medallion_SandstoneSugar Valley, Ga. — Designer Bob Timberlake, who has a long and successful track record in the home furnishings industry, will bring his passion for rugs to a new partnership with Mohawk Home, the company announced.

Timberlake’s previous licensing agreement was with Shaw Living. However, when Shaw exited the rug category earlier this year, Mohawk stepped in to bring Timberlake’s designs to the 2014 markets. This year Mohawk will be introducing five collections under the Bob Timberlake name. In July, buyers will see several new pieces from the collections at Karastan’s showrooms at the Atlanta Rug Market and the Las Vegas Market.

“We saw a great opportunity to work with Bob, and he saw an opportunity to work with us,” said Brandon Culpepper, vice president of specialty sales for Mohawk Home. “Bob Timberlake is an exceptional designer. We are excited to execute his color and design ideas for the rug market with our advanced fiber technology. Together, we can offer amazingly beautiful rugs made of a variety of high-performance fibers.

“We don’t often forge these types of collaborations, but this one seems a perfect fit: a well-known American designer with a company that values made in the U.S.A. products. With Bob Timberlake, we feel a real synergy and an opportunity to do some truly creative things.”

The Bob Timberlake Collections will be its own brand and will feature several styles including contemporary, traditional, transitional and lodge. Timberlake rugs will range from woven rugs made of soft, renewably resourced SmartStrand and rugs crafted of Permastrand to printed nylon rugs and even braided rugs.

“Braided rugs are new for us,” Culpepper said. “This will be the first time ever we have offered this quintessential American style.”

To launch this new partnership, Bob Timberlake will be at the Atlanta Rug Market in the Karastan Rugs showroom, AmericasMart 3-A-1, on Wednesday, July 9. He will be signing art and interacting with customers during the day in the showroom and at a wine-and-cheese event on Wednesday night.

Posted on

Mohawk SmartStrand now available in area rugs

Sugar Valley, Ga.—Mohawk Home is reintroducing a familiar name from its past, American Rug Craftsmen (ARC), with renewed design and style.

“This is a change from American Rug Craftsmen brand, which Mohawk absorbed in 1993,” said Brandon Culpepper, vice president of specialty sales for Mohawk. “There is a void in the marketplace, and we see American Rug Craftsmen filling that void as the consumer landscape continues to change. Our research indicates a growing demand for American-made goods and American customer service—which is exactly what American Rug Craftsmen is all about. Continue reading Mohawk SmartStrand now available in area rugs

Posted on

State of the area rug industry: Price increases threaten to quash any rally

How have suppliers and retailers assessed the 2011 area rug market, specifically the mindset of the consumer? In a word, fragile.

“Has there been improvement in the last six months? Yes, slightly,” said Sam Presnell, owner and proprietor of award-winning retailer The Rug Gallery in Cincinnati. “I wouldn’t get overly optimistic though. It doesn’t take too much for consumers to hold back on a purchase, like negative economic news or a declining stock market.” Continue reading State of the area rug industry: Price increases threaten to quash any rally