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Mohawk Hard Surfaces Team gives dealers the tools to succeed in 2014

Screen Shot 2014-01-10 at 4.50.35 PMCalhoun, Ga. — The Mohawk Hard Surfaces sales team members are presenting retailers with a look at everything that Mohawk will be offering during 2014 to help retailers succeed and increase their revenues by selling more Mohawk product.

“The Mohawk Hard Surfaces sales team is ‘bringing our A-Game’ to retailer partners during 2014,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces.

“Our team is committed to setting retailers up for success, so they can capture every potential consumer sale.”

“During this month’s regional shows, we are presenting retailers with our revamped Mohawk Hard Surface sales team and our new sales platform that will equip retailers for even greater success with our products during 2014 than ever before,” Mauter said. “The Mohawk sales team has the best people, the best products, and the best services to help retailers make more money. Strong and versatile — that is the foundation of our new sales team and our enhanced sales platform.”

During the regional meetings, the Mohawk Hard Surfaces sales team is walking retailers through the full program for success to be executed in 2014. During the coming year, Mohawk retailers will be supported with innovative products, appropriate inventory levels, effective services, and improved customer support. The products presented to retailers during the regional meetings feature leading innovations, proprietary technology, and cutting-edge design. In the coming year, the Mohawk Hard Surfaces sales team will continue placing a high premium on listening to customers’ needs and moving quickly to adapt to the needs of both customers and the market.

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Mohawk Hard Surfaces team offers dealers 'consultative selling'

mohawkDallas — The Mohawk Hard Surfaces sales team is keenly focused on equipping their retailers for success during 2014.  One important way in which the team supports their retailers is by offering consultative selling.

“We want to truly be consultants for our retailer partners,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces.  “This means knowing our retailers’ business and our own business so well that we can say to our dealer partners, ‘Here are the Mohawk products that will sell well in your particular market and we have priced them to sell.  Here is effective merchandising to help you sell our products and we will train your team on how to sell them.’”

“We also point out to our retailers how the technically advanced innovation and value added features of a product help them make more money,” Mauter added.

“A key component of our consultative selling style will be continuing to listen to the needs of our customers,” Mauter said.  “A perfect example of this took place during the past year.  LVT was and is one of the hottest selling flooring products demanded by today’s consumers.  By listening to our retailers needs, we made sure that we maintained the level of inventory necessary to set our retailers up for success.”

“We have a vested interest in our retailers’ financial well being and the success of their store,” Mauter said.  “When our retailers win, we win.”

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Mohawk Hard Surfaces team asks dealers to go 'all in'

Carlos Ledesma (Owner Of America’s Finest Flooring Center In San Diego, CA) Presents His “I’m ALL In” Chip To Rich Owen (Regional Vice President Of West Coast Sales, Mohawk Hard Surfaces).
Carlos Ledesma, owner Of America’s Finest Flooring Center in San Diego, Calif., presents his “I’m ALL In” chip to Rich Owen, regional vice president of West Coast sales, Mohawk Hard Surfaces).

Dallas – During the recent Mohawk Aligned Solutions Convention, each retailer partner received a Mohawk Hard Surfaces “I’m All In” poker chip during the morning general session. Although the poker chip itself was tiny, the symbolism of the “I’m All In” poker chip took on big meaning between the Mohawk Hard Surfaces sales team and their aligned retailer partners.

“The Mohawk Hard Surfaces sales team is ‘ALL In’ regarding our commitment to our retailer partners,” said Rodney Mauter, director of sales operations for Mohawk Hard Surfaces. “Our new sales program is laser beam focused on providing our retailers with new products, the best services, unsurpassed product training, effective programs, and consultative selling — all designed to save our retailers time, energy, and most importantly … help our retailers make more money by increasing sales.

The chip equals commitment.  The “I’m ALL In” chip symbolizes the mutual commitment between the Mohawk Hard Surfaces sales team and their retailers. By giving each retailer the chip during general session, the Mohawk Hard Surfaces sales team was symbolically re-committing to serve their aligned retailers and help them increase sales.

“The Mohawk Hard Surfaces sales team’s re-commitment is that we will hit the ground running each day, asking how we can work for our dealer base and make them more money,” Mauter said.  “Our renewed sales focus is to provide our Mohawk retailers with the best resources, best services, and best products in the industry — to help them increase their sales.”

In turn, were asking for a return commitment from our retailers to go ‘ALL In’ with us,” added Mauter.  “The retailers made this symbolic commitment by presenting their Mohawk regional vice president or district manager with the chip during their one-on-one meeting at Solutions. By handing over their poker chip, the retailers were symbolically making their commitment to lock arms with our team in the pursuit of increasing their sale of Mohawk products — and, in turn, increasing their revenue.”

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Mohawk Hard Surfaces sales team launches New MHS

Screen Shot 2013-12-10 at 1.33.33 PMDallas—The Mohawk Hard Surfaces sales team is launching the New MHS during Solutions 2013, invigorating relationships with its aligned retailer partners. “MHS” is an acronym for the Mohawk Hard Surfaces sales team and the New MHS is an attitude as well as a tangible improved sales platform that emphasizes enhanced customer experience and a renewed focus on equipping aligned retailers for success. Continue reading Mohawk Hard Surfaces sales team launches New MHS

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Mohawk Hard Surfaces promotes Cook to regional VP

Cook, Craig.Mohawk Hard Surfaces
Craig Cook

Dallas—Mohawk Hard Surfaces has promoted Craig Cook to regaional vice president for the Southeast. “Our Mohawk Hard Surface sales team is made up of a nationwide network of some of the most knowledgeable and experienced sales professional in the flooring industry,” said Jamie Byrne, senior vice president of Mohawk Hard Surfaces. “Always endeavoring to make our strong team even stronger, we are pleased to announce the internal promotion of one of our current top performers into an executive leadership role.” Continue reading Mohawk Hard Surfaces promotes Cook to regional VP

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Mohawk/Unilin names Reddington director, nat'l accounts

Reddington, Joe.Mohawk-Unilin
Joe Reddington

Dallas—Mohawk Hard Surfaces/Unilin named industry veteran Joe Reddington as its new director of national accounts and business development. “A recent promotion within our organization opened up this key leadership position,” said Jamie Byrne, senior vice president, Mohawk Hard Surfaces. “Correctly filling this opening required finding an extremely talented professional, who possesses a proven track record in sales, has well-honed leadership skills and is tenacious in the pursuit of excellence. We have found just that person—Joe Reddington.” Continue reading Mohawk/Unilin names Reddington director, nat'l accounts

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Mohawk’s focus for 2013: Soft, stylish and tough

Wear-Dated Embrace is not only soft, but offers the body that is missing from some soft nylons.

Highlights include Wear-Dated Embrace, Armormax 

By Steven Feldman

Volume 26/Number 19; February 4/11, 2013

Las Vegas—Soft is all the rage when it comes to carpet introductions across all fiber platforms, and Mohawk is at the forefront. While hosting its Western regional in conjunction with Surfaces, the world’s largest flooring manufacturer not only introduced Wear-Dated Embrace—heralded as the softest nylon carpet on the market today and backed up by third-party testing—it took the wraps off four SmartStrand Silk additions.

While much of the conversation over the past few years has surrounded triexta, nylon is still about 40% of the marketplace, according to Eric Ruppert, product director for residential nylon. “As a company we had not put the innovation toward nylon as we had with other fiber systems. So, we took what we learned with Silk and applied that technology to Wear-Dated Embrace and target [retailers] who have built their business models around nylon.” Continue reading Mohawk’s focus for 2013: Soft, stylish and tough

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Mohawk provides multiple ‘Solutions’ for aligned retailers

Floorscapes, ColorCenter dealers ‘Embrace’ new nylon, Silk 

By Steven Feldman 

Volume 27/Number 15; December 3/10, 2012

Orlando—Is it possible to charge more for a product, make more money and create a more satisfied customer? In a word, yes, and Mohawk Industries showed its Floorscapes and ColorCenter aligned dealers exactly how to do this here at its recent Solutions convention.

At the forefront of selling higher-margin products are four additions to the breakthrough SmartStrand Silk franchise as well as the introduction of Wear-Dated Embrace, billed by Mohawk as the softest nylon carpet on the market today and supported by third-party testing. Continue reading Mohawk provides multiple ‘Solutions’ for aligned retailers

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Distribution: Laminate continues to get squeezed out of share

A year ago, Cain & Bultman president Buddy Faircloth was singing the praises of his high-end laminate business, reporting double-digit increases from 2007 to 2008 and a slight increase in 2009. At the time, he said, “We have more displays out in the marketplace, more feet on the street. It’s all tied to higher-end business with the Armstrong and Bruce laminate lines.”

Fast forward to October 2010 and overall business conditions in Cain & Bultman’s market have grown more ominous. “Business in Florida is really tough,” he said. “We were the first in and will be the last state out of this major slowdown. We don’t see any real opportunity coming our way until the first quarter of 2012.” Continue reading Distribution: Laminate continues to get squeezed out of share

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Ceramic: State of the industry, second quarter offers optimism for rest of the year

It is more than a coincidence: Consumer confidence is on the rise and ceramic tile manufacturers saw some of their highest numbers in the second quarter that they had in the last several years. Though the ice hasn’t frozen solid, the category has shown more than just stability with an increase in units sold.

No one denies the category took a hit when the housing market crumbled, but consumers seem to be back in the market for ceramic tile. “Both business segments have been impacted over the last couple of years, but as they rebound the future is bright,” said Kim Holm, president, Mannington Residential. “New technologies have opened the door for tremendous growth opportunities in the category.” Continue reading Ceramic: State of the industry, second quarter offers optimism for rest of the year