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Mohawk Group introduces carpet plank system collection, Nutopia

Calhoun, Ga.—Nutopia is a new Living Product Challenge Petal certified carpet plank system from Mohawk Group inspired by the idea of “urban fabric,” where humankind coexists with buildings, streets and other infrastructure. The collection’s designers looked at metaphors for how urban design can translate into patterns of balance, acceptance and integration—where the dichotomy of metropolis is coalesced into a mélange of culture and connection.

Earlier this summer, Nutopia officially debuted to the commercial architecture and design community at NeoCon’s 50th anniversary exposition along with four other Living Products from Mohawk Group.

“Traditionally, we've looked at nature, rural environments and the countryside for biophilic inspiration, but biophilia is part of every pattern in our life,” said Jackie Dettmar, vice president of design and product development, Mohawk Group. “The process of natural weathering and the passage of time is something that really inspired our Nutopia collection. We are excited to continue our Living Product journey to create better, more sustainable products for the world around us.”

As part of Nutopia’s Petal Certification and to leave a handprint rather than a footprint, Mohawk Group engaged in a special conservation strategy to offset the water used in the carpet plank collection’s production. Mohawk Group has partnered with Hampton University in Virginia to install 152 low-flow showerheads, resulting in an annual water savings of approximately four-million gallons.

Created to transition across the floor or create defined areas in the built environment, Nutopia’s four 12” x 36” plank styles can be used together as a cohesive system, or separately depending on the desired configuration, end use and budget. Layouts can be subtle, or vivid and dramatic, just like the dynamics of city life.

The collection features Mohawk Group’s new innovative yarn system, Heathered Hues. This sustainable fiber’s natural texture and blending provides a variegated wool-like appearance. The yarn is dematerialized for a low environmental impact and no water is used in its production. Nutopia planks come standard on Mohawk Group’s Red List-free EcoFlex NXT carpet tile backing.

 

 

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Mohawk partners with Groundswell to bring smartflower to Chicago community

Chicago—As part of Mohawk Group’s ongoing commitment to leave more handprints than footprints, the commercial manufacturer joined Groundswell, Elevate Energy and other partners June 13, here, for the unveiling of a new smartflower solar system. The smartflower, located at The Renaissance Collaborative (TRC) in the Bronzeville community, officially launches an innovative solar energy partnership that includes the installation of 10 units across the U.S. over the course of three years. Each system will be established in underserved communities near educational institutions with STEM programs.

Mohawk Group is sponsoring the solar energy initiative as a “handprinting” strategy for the Living Product Challenge Petal Certification of its newest carbon-neutral products designed to leave a smaller environmental footprint. The biophilia-inspired Sunweave (woven broadloom and area rug), Nutopia and Nutopia Matrix (carpet plank) and Pivot Point Red List-free ERT (enhanced resilient tile) debuted this week to the architecture and design community at NeoCon.

“We are proud and humbled to be part of the excitement happening here in Bronzeville and around the energy, sustainability and design communities of Chicago as we take another step forward in our sustainability journey,” said George Bandy Jr., vice president of sustainability and marketing for Mohawk Group. “In creating our Living Products, we wanted to extend our handprint by reaching out and setting up strategic opportunities for communities that do not traditionally receive the first fruits of what sustainability is able to offer. Together, we can help our generation and the next find meaningful educational and employment opportunities in the solar energy field.”

At the event, Bandy made a commitment on behalf of Mohawk Group to send TRC’s graduating class of solar installers to the Greenbuild International Conference and Expo in Chicago this November.

Each smartflower solar system optimizes the generation of solar energy throughout the day. Modular panels designed to look like flower petals autonomously follow the sun so that they are always at an optimal angle, generating 40% more energy production than traditional solar. The establishment of the 10 new units within the solar-harnessing partnership will represent an energy savings of 3.3 million kwh, enough to power approximately 308 American homes for one year. The system will help provide learning and labor opportunities for community members and local students interested in science, technology, engineering and math.

Smartflowers will also be installed in New York, Washington and Eden, N.C., later this year.

 

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Mohawk Group and Groundswell to unveil smartflower solar system

Calhoun, Ga.—As part of Mohawk Group’s ongoing commitment to leaving more “handprints” than footprints, the commercial flooring company will join Groundswell and other project partners to unveil a smartflower solar system on Wednesday, June 13, from 8-8:30 a.m. at the Renaissance Collaborative in south Chicago, with a reception to immediately follow.

During a brief program, Mohawk Group and Groundswell will unveil the first of 10 smartflower systems that will be established across the U.S. as part of the launch and certification of five new products. Attendees will see a demonstration of the technology and learn how the partnership will bring the benefits of solar energy and new educational opportunities to the Bronzeville community.

The goal of the partnership is to bring the benefits of clean solar energy to communities of concern and to educational institutions with STEM programs. Mohawk Group is sponsoring the program as a “handprinting” strategy for the Living Product Challenge Petal Certification of five new carbon-neutral flooring products that will launch next week at NeoCon. Later this year, additional smartflower systems will be installed in New York, Washington and Eden, N.C.

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NeoCon Preview

May 28/June 4, 2018: Volume 33, Issue 25

By Mara Bollettieri

 

This year NeoCon celebrates its 50th anniversary of showcasing innovative flooring designs for the commercial contract market. The three-day event kicks off June 11 at the Merchandise Mart in Chicago.

The exhibition will feature thousands of new flooring products from a plethora of manufacturers and includes 100 CEU seminars, various programs, special anniversary celebrations, marquee presentations and more.

Following are some of the latest commercial products that will be on display during the show.

Aquafil USA

Econyl regenerated nylon opens up endless possibilities for architects, designers and carpet producers seeking a synthetic covering or carpet that performs beyond expectations.

With the addition of 28 new colors, Econyl yarn is now available in 170 options, all eligible for LEED points. Designers can create performance-driven carpets with Econyl while giving their clients an innovative sustainable solution.

According to Aquafil, Econyl regenerated nylon means no waste, no new resources—just endless possibilities.

Altro Floors

Altro Orchestra resilient flooring has been engineered to create the ideal environment to heal, learn and live. For demanding areas with constant foot traffic, this vinyl sheet provides comfort underfoot and sound reduction. With a grand palette of 40 colors, designers can create the right atmosphere for their spaces.

Altro Orchestra is a 2.8mm sheet vinyl made with 22% rapidly renewable, bio-based content and is certified for low VOCs, thereby helping facilities achieve LEED goals.

American Biltrite

ABPure rubber flooring tiles with Nfuse technology are ready to use right out of the box. The patent-pending treatment allows foot traffic immediately after installation. This tile requires time-consuming set up; is extremely durable against soiling, staining and scuffing; significantly reduces installation downtime; is easier to clean and is declared Red List free.

Cleo Contract

Cleo Contract is a patented construction that combines engineered performance with visual artistry. It has a waterproof, flexible core that is 85% limestone and contains zero PVC, plasticizers, phthalates or chloro-chemicals. Solvent-free, high-fidelity digital imaging offers nearly unlimited design possibilities with nuances in shading and detail. An ultra-low VOC, high-performance clear coating delivers durability and performance.

DuChâteau

DuChâteau’s Vinyl DeLuxe Grand offers unique visuals and a European aesthetic in a durable and low-maintenance flooring option. Available in 7- and 9-inch-wide plank formats, Vinyl Deluxe Grand is the latest chapter in luxury engineered floating floors with LuxCor waterproof core, easy click installation and attached HushWalk underlayment. This collection captures the beauty of wood and appeals to residential and commercial customers.

EF Contract

New materials for product development often focus on a single feature—lightweight, durable, tech-enabled. The EF Contract Design Studio played with these concepts in its new Kicks collection, inspired by innovative materials and interpreted through the company’s own innovative tufting and high-performance backing technologies. These inspirations produced a collection that is versatile, while the modular formats enable designers to create complex installations as well as unified, simple fields of texture.

Fletco Carpets

LockTiles is a unique carpet tile shape with laser-cut edges that interlock to fit together in all directions, meter for meter, no matter the size of the area. LockTiles guarantees an effective installation with a homogeneous surface, making the joints less visible. It is for users who want the best in flat-woven carpet tiles and its advantages yet still desire the look of broadloom.

Flexco

The FreeFlex rubber tile collection embodies true flexibility. A variety of new sizes offer patterns and textures with the durability and resilience of rubber. Sizes include: 6 x 36, 12 x 36 and 18 x 36, These additional sizes complement the company’s existing collection of 12 x 12, 18 x 18 and 36 x 36 tiles.

Johnsonite

Pentagonals from Johnsonite, a Tarkett brand, is a collection of three distinct shapes created with Cradle to Cradle certified rubber flooring. Johnsonite has turned three convex polygons into rubber tiles; each is available in Johnsonite’s full rubber flooring line, meaning designers can choose from nearly limitless textures and colors to create truly unique flooring. Rubber flooring is naturally slip resistant with shock-absorbing qualities as well as acoustic properties. The line is also sustainable.

Karndean Designflooring

Textum from the Opus collection was inspired by forms in concrete. It was created as a hybrid abstract wood visual that combines the grain detailing and plank format of traditional European oak flooring with the effect of imprinted concrete. These 36 x 6-inch planks act as a wood visual but can also be used with design strips to create the look of porcelain tile without the practical drawbacks. It features a 20 mil wear layer and a 15-year commercial warranty.

Mannington Commercial

The Cirro collection, a non-vinyl alternative to LVT, is a thermoplastic composite resilient tile that offers the same versatility as LVT. Cirro does not contain any ortho-phthalate plasticizers and is a low-emitting product. In addition, its sustainable construction features recycled content. Available in 20 visuals, it’s designed to bring beauty and sustainability to any space. Featuring 16 wood visuals in 71⁄2 x 48 and 41⁄2 x 36 plank sizes, two stone patterns and two abstract visuals in 18 x 18 and 12 x 24 tile sizes.

Metroflor

Metroflor will showcase the new Aspecta Ten Tilt and Tones collection. The latest LVT design breakthrough pairs four new geometrically and biophilically inspired Tilt tiles with the neutral Tones tile palette. The 24 x 24 tiles are presented in four color groups, each consisting of unique Tilt tile designs that can be paired with two companion Tones tiles. The line is suitable for most commercial environments.

Mohawk Group

Pivot Point ERT responds to a world population that continues to urbanize with patterns and colors inspired by nature and an alternative chemistry, Red List-free, PVC-free enhanced resilient tile. Using biophilic principles, its design motifs can contribute to reducing stress, enhancing creativity, improving well-being and expediting healing. It features wood, textile and stone visuals, and is designed to achieve Living Product Challenge Petal Certification.

Raskin Industries

Raskin’s Elevations AcoustX meets the demand for something unique in the flooded LVT market with fashion-forward, proprietary designs created by Michael Raskin, CEO. The enhanced aesthetics of AcoustX complement the product’s performance.

AcoustX’s pre-attached underlayment offers an acoustic solution while reducing installation time (no sound-abatement layer is required). AcoustX can be installed over most existing hard surface floors. As part of its construction, it includes a solid fiberglass sheet.

Shannon Specialty Floors

Teknoflor Naturescapes HPD is the brand’s first organic sheet good made with ecuran, an organically derived polyurethane composite material processed from plant-based oils such as castor oil and naturally occurring minerals like chalk. This resilient sheet flooring has all the advantages of sheet vinyl—durability, easy maintenance and versatility—without the PVC. It comes in 24 designs across three distinct styles that can be used independently or together.

Shaw Contract

Haven is a collection of modular carpet tiles designed to add the comforts of a residential space to the contract market. It conveys the warmth of the home in all places where people connect with colleagues and friends by utilizing color, texture and pattern. By blurring old distinctions between domestic and commercial spaces, it embraces a more nuanced understanding of how society lives today—finding home wherever creativity takes the end user.

Tandus Centiva

Tandus Centiva, a Tarkett brand, will exhibit Color Play—a product based on the company’s latest design research in education and healthcare spaces. The palette includes 24 hues in each of the three pattern options for a total of 72 product solutions. Color Play features Tarkett’s TechTonic—a shift forward in performance for hard surface floors. Its advanced new polyurethane technology is super tough and resists scratching, abrasions, scuffing and staining.

 

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HD Expo: Hospitality takes its cues from residential design

May 14/21, 2018: Volume 33, Issue 24

By Steven Feldman

Las Vegas—Things are changing in hospitality. Guest rooms are moving more to hard service. Select service hotels—the 2- and 3-star properties—are growing and garnering more attention than luxury hotels. And technology is yielding better performing hardwood for public spaces.

“We are seeing a lot more mid-scale hotels, what they are calling select service, and a lot less of the 4- and 5-star hotels with the huge ballrooms and lobbies,” said John Reader, general manager, Desso Hospitality, a division of Tarkett. “That means there is a lot more emphasis on guest rooms, where the hotels make the money, and a lot less emphasis on the public space.”

As such, while the company is seeing much more traction in public spaces with hard surface and modular than, say, five years ago, the real growth is in select service. To that end, Desso showcased a patterned LVT to almost identically match a carpet tile. Collection Infinies by Tarkett is a high-definition LVT that invites users to customize four innovative designs with its proprietary co-creation tool. The technology allows users to select colors from a predetermined palette and personalize the patterns to their liking.

Talk to LVT suppliers, and they will attribute their increasing success in the hospitality segment to the product’s ability to provide solutions—whether it’s installation, maintenance or design flexibility. Take Karndean Designflooring, for example, which at HD Expo put the spotlight on Korlok, its entry into the rigid core arena. “It is increasing in popularity because of the fact it can go over imperfect subfloors,” Emil Mellow, director of public relations, told FCNews. “Someone just came by seeking to replace a ceramic tile floor with grout but didn’t want to rip it up. Korlok is a perfect solution because it will go right over it.”

Shaw Hospitality prides itself on offering different types of solutions for various types of spaces, according to John Crews, design manager, Lifestyles Studio, which includes the hospitality business. Among its centerpieces at HD Expo was Natural Choreography, a collaboration with Rockwell Group. Natural Choreography utilizes custom, end-cut block wood and sheared marble floor surfaces, which are signature interior elements for high-end hospitality projects. The patterns mimic natural stone and wood with “metal” inlay by creating high-definition scans of real lumber and stone. The idea is to bring these exclusive materials to mass hospitality as a unique, cost-effective solution. “We are taking natural elements and adding a twist,” Crews said. “It’s something a little different for public spaces and guest rooms.”

Republic Floors made its HD Expo debut with its patented Pure SPC, which the company claims is a step above what’s currently on the market. As Rotem Eylor, founder and CEO, explained, “Pure SPC offers a density of anywhere from 1200 psi to 2400 psi. It is made from four different stone powders with special polymers inside to make the material stable. Our claims ratio is less than 0.01%. The product is good in heat or cold, and it doesn’t need acclimation. It doesn’t expand and contract. For hospitality, it can go anywhere—public areas, guest rooms, even in the shower.”

Metroflor featured its Aspecta brand, which is finding favor in hotel guest rooms. Its Aspecta Ornamental line allows flexibility of design with a custom print overlay on a 2.5mm vinyl body. “It’s more of customized feel without a customized budget,” said Alan Rowell, director of sales, Aspecta. It allows a designer to create something beyond a monolithic design.”

Bringing past to present

Personalization of space and the need for a tactile experience—that’s what some of the carpet mills sought to address via their HD Expo introductions. “People are still craving the texture and experience to be able to connect with the product,” noted Jackie Detmer, vice president of design and product development, Mohawk Group, which features the Durkan brand for this segment. “Our new Crafted Convergence was inspired by a collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. The carpet is modern but inspired by patterns that have been in [existence] for thousands of years.”

It was a similar story at Mannington Commercial, where Amanda Swindall, marketing director, talked about the continuation of personalization in design as well as what she called “resi-mercial” (making hospitality settings feel more like the comforts of home). In response to that trend, a new carpet tile called Heirloom, based on an old Czechoslovakian wedding dress, was previewed for a summer debut. “Look how the yarn comes in and out and how the color plays. It’s a handcrafted look that’s based on disintegration over time.”

Wood-strong

Hospitality is traditionally a segment that utilizes hardwood primarily in public spaces, but given the demands of the application, the wood must perform. In fact, hospitality is the No. 1 market for Nydree Flooring, whose products are acrylic infused, making them three to four times harder than regular wood, according to Jason Brubaker, vice president of sales and marketing. “Depending on the level of the property, our products could go in common areas, lobbies, restaurants and, in some cases, the guest rooms.”

Monarch came to HD Expo featuring its two main brands: Monarch Plank Hardwood Flooring, which is its quick-ship stocking collection, and Royal Custom Plank and Parquet, a wide array of unfinished offerings. According to Danny Harrington, vice president of marketing, Monarch’s products are suitable for hospitality applications due to a very heavy commercial finish, which features UV-cured oil.

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Durkan's Crafted Convergence receives IIDA/HD Expo Product Design award

Calhoun, Ga.—The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, has been recognized with the IIDA/HD Expo Product Design Award in the flooring category for carpet and rugs.

The prestigious honor was presented last week on site in Las Vegas at HD Expo, the premier trade show and conference for hospitality design professionals. For more than two decades, the IIDA/HD Expo Product Design Awards program has recognized innovation, function and aesthetic advancements in the hospitality industry.


“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA executive vice president and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”

Crafted Convergence was inspired by Durkan’s collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. Within this storied collection, everyday utilitarian articles handmade by talented artisans from diverse cultures are translated into engaging patterns for broadloom, carpet plank and Durkan’s innovative Definity manufacturing technology. The design team was mindful to honor the original materials rather than replicate them. Portions of the proceeds from the collection’s sales will be given back to the museum system to help preserve the stories and source materials that inspired the collection.

“It is a real honor to be recognized by esteemed industry colleagues and leaders for our work on such a meaningful project,” said Elizabeth Bonner, creative design director for Durkan. “In telling the Crafted Convergence story, we not only wanted to push the envelope by bringing a different approach to hospitality flooring design and innovation, but also use it as a platform to honor the cultures represented within this incredible partnership.”

Learn more about Crafted Convergence and Durkan’s complete HD Expo showcase by visiting HDExpo.Durkan.com.

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Mohawk Group’s Lichen honored by BGIS

Markham, Ontario, Canada—Mohawk Group’s Lichen carpet plank collection, which merges leading concepts in biophilic design and sustainability, was recently honored by BGIS with the Sustainable Product Award at its An Inspired Future event. The accolade was given at the fifth biennial conference, which took place last week at the Hilton Markham Suites & Conference Centre here.

“BGIS is proud to have a roster of forward-thinking innovative suppliers who can provide the best in sustainability for our clients,” said John Castelhano, senior director, strategic sourcing and procurement, BGIS North America, who presented the award.

Each year, An Inspired Future provides an open forum for decision makers in the corporate real estate industry to gather as leaders in sustainability to collaborate, showcase and inspire. At this year’s event, more than 500 financial and real estate executives from retail, government, telecommunication and technology sectors met with key BGIS team members and suppliers for the one-day summit.

Designed by Jason F. McLennan, founder of the Living Product Challenge, and his team at McLennan Design, the Lichen collection is inspired by the idea of “Nature’s Carpet,” assemblages of multi-hued, multi-textured lichens and their regenerative role in the ecosystem. Lichen is the first floor covering in the world to achieve Living Product Challenge Petal Certification, a product certification program, advocacy tool and philosophy developed by the International Living Future Institute to define the most advanced measure of sustainability in product manufacturing today.

“Lichen is the perfect melding of sustainability and design that cultivates a unique connection point for CRE end users with Mother Nature,” said George Bandy, Mohawk’s vice president of sustainability. “Our sense of responsibility to product transparency encourages us daily to look for ways we can meaningfully set the bar higher through innovative products with reduced environmental and social impacts. We are honored and delighted that this collection has been recognized by the Canadian CRE community.”

The creation and specifying of Lichen has a net positive impact for people and the environment through innovations in materials, manufacturing and community involvement, including a three-year water conservation strategy with Morehouse College in Atlanta. Leaving a “handprint” rather than a footprint, the Lichen collection is on track to give more resources back to the environment than it uses during its entire life cycle.

Lichen has been met with acclaim in a variety of segments and architecture and design circles. Since its debut last summer, Lichen has been honored in the modular carpet category with a Best of NeoCon Gold Award and an Interior Design Best of Year Award, as well as Nightingale Awards for healthcare (Best of Competition and Carpet, Gold). Additionally, it was named an Interior Design Best of Year Green Innovation honoree.

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Interior Design magazine awards Mohawk Group's Lichen

Screen Shot 2017-12-07 at 10.10.17 AMCalhoun, Ga.—Mohawk Group’s Lichen modular carpet, which merges leading concepts in biophilic design and sustainability, took home a coveted Best of Year Award from Interior Design magazine over the weekend in New York.

Approximately 250,000 online votes determined the winners in the 12th annual Best of Year Awards, which honor the world’s outstanding projects and products in 113 design categories. Over 1,000 design professionals and enthusiasts representing the U.S., Mexico, Poland, Brazil, China, Israel and around the world gathered for the ceremony, which was held at the IAC Building designed by Frank Gehry.

The Lichen collection won in the flooring: carpet/modular category and was an honoree in the green innovation category.

“With the development of Lichen, we pushed the envelope with tufting and yarn innovation, new sustainability directives and a compelling biophilic design, culminating in an expressive product that resonates with people on an emotional level,” said Royce Epstein, Mohawk Group’s director of design segment. “The response to Lichen has been overwhelmingly positive; people have embraced it with enthusiasm, especially because of the rich texture and joyful color palette that comes straight from nature.”

The Lichen collection, which was debuted to the architecture and design community this summer at NeoCon, is the first floor covering to achieve Living Product Challenge Petal Certification from the International Living Future Institute (ILFI). Designed by Jason F. McLennan, founder of the Living Product Challenge, and his team at McLennan Design, the collection is inspired by the idea of “Nature’s Carpet” and assemblages of multi-hued, multi-textured lichens and their regenerative role in our ecosystem.

Earlier this year, Lichen captured a Best of NeoCon Gold award for modular carpet, a Metropolis Likes at NeoCon award, and Nightingale Awards for best of competition and gold in carpet. Additionally, it was recognized as a workplace carpet honoree in the Interior Design HiP Product Award competition.

“We are honored and delighted that our net positive Lichen has again earned a prestigious award in its short time in the marketplace,” said George Bandy, Mohawk’s vice president of sustainability. “We are excited that this groundbreaking collection has been recognized by yet another community, this time for its design attributes. Lichen is an extraordinary marriage of sustainability and design and we are thrilled that it is being applauded as a leader in both sectors.”

Mohawk Group and its hospitality brand, Durkan, were also recognized in other Best of Year categories in this year’s program. Lineate, an enhanced resilient tile (ERT) that combines ombré gradations of color with textile-like striations for a richly dimensional visual, was an honoree in the flooring: hard category. Raffish, created using Durkan’s exclusive Synthesis technology and characterized by bold, painterly brushstrokes and vivid colors, was an honoree in the flooring: carpet/broadloom category.
All winners and honorees are featured in this month’s issue of Interior Design magazine.

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Mohawk’s Lichen receives two Nightingale Awards

Lichen_Groundcover 949 with Macro-Micro Bloom_945_VA_CR151506_GREOrlando—Mohawk Group’s Lichen modular plank carpet system has captured two prestigious Nightingale Awards at the Healthcare Design Expo & Conference: best of competition and gold in the carpet category. Presented by Healthcare Design and Contract in partnership with The Center for Health Design, the Nightingale Awards recognize contribution to the healthcare built environment through product design and innovation that helps facilitate healing.

Named in honor of Florence Nightingale and initiated in 1990 by Contract magazine’s editors and The Center for Health Design’s founders, the Nightingale Awards recognize products that are juried by seasoned healthcare design professionals and healthcare facility managers. The jury makes selections based on the product’s contribution to a healing environment, functionality, quality and durability, aesthetics and style, pricing and innovation.

“We are very honored and excited to be recognized by this outstanding awards program for our commitment to create innovative flooring solutions that promote optimum health and wellness,” said Cynthia Hubbell, vice president of healthcare and senior living for Mohawk Group. “Our mission is to cultivate design, innovation, research and development, technology and sustainability so we can foster high performance interiors that enable us to thrive. Lichen is a strong embodiment of our promise to the healthcare segment, from its inspiring sustainability story to its manufacturing and community engagement, helping contribute to healthier spaces that nurture and heal the human mind, body and spirit.”

Earlier this year, the Lichen Collection also captured a Best of NeoCon Gold award in the modular carpet category.

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Mohawk Group’s Homegrown selected for new IIDA headquarters

Screen Shot 2017-11-13 at 4.25.01 PMCalhoun, Ga.—When looking for a woven broadloom solution that was classic, high-end, stylish, neutral and durable, the decision-makers at the International Interior Design Association (IIDA) fixed their gaze on Homegrown, an elegant textured commercial carpet from Mohawk Group’s Karastan brand. With its high-end visuals and classic craftsmanship, Homegrown proved to be an integral component of IIDA’s new 17,000-square-foot headquarters in Chicago.

“We are honored to have this beautiful product used in the stunning new IIDA headquarters,” said Jackie Dettmar, vice president of design and product development for Mohawk Group. “Homegrown really speaks to our rich history of woven products and was designed to bring a nostalgic feeling of comfort and home into the workplace while maintaining the performance of commercial flooring.”

Nearly 30 IIDA employees now occupy the second story of a modern glass building designed by famed architect and final Bauhaus director Ludwig Mies van der Rohe. The organization’s new hub was conceptualized by Todd Heiser, IIDA, design principal and studio design leader in Gensler’s D.C. office, and Contract magazine’s 2016 Designer of the Year. Other manufacturers specified alongside Mohawk Group include 3M, Daltile, Herman Miller, Knoll Textiles, Maharam, OFS and Sherwin Williams among others. The beautiful space was established for IIDA associates as an intersection of purpose, function, product and aesthetic, complete with views of the Chicago River and surrounding cityscape.

“The comfort and flexibility the Homegrown carpet provides when our team is standing at adjustable-height desks or working in meeting rooms is a reflection of the design intent behind our new headquarters: a truly human-centered space that places productivity, health and wellness at the forefront,” said Cheryl Durst, Hon. FIIDA, LEED AP, executive vice president and CEO of IIDA. “The texture and tactility it offers complements the workplace with a layered, residential aesthetic and enhances design elements that were intentional and critical to the overall success of the project.”

Homegrown epitomizes the Karastan brand, reliving its classic, sophisticated legacy in seven neutral colorways of high and low loops that reflect this sense of storied elegance. With Homegrown, Mohawk reintroduced the midcentury-era Karaloc loom to the market by combining updated fiber systems with timeless weaving technologies, resulting in artisanal woven construction and a more luxurious carpet.

“Homegrown speaks to the Maker Movement and this focus on the handcrafted that we are seeing in design culture,” said Royce Epstein, director of design segment for Mohawk Group. “The extreme texture makes it truly stand out in the market. Homegrown brings all of the ‘creature comforts’ of home to the workplace and we know it will provide that special sense of warmth to our friends and colleagues at IIDA who work in this beautiful space.”

Homegrown was officially unveiled to the architecture and design community at NeoCon 2016, where it was met with acclaim. Earlier this year, the woven broadloom was honored with a Metropolis Likes at NYCxDESIGN award, as well as a Gold Design Award from the Georgia chapter of the American Society of Interior Designers (ASID). Made from Mohawk’s Duracolor premium nylon fiber and manufactured at the company’s Eden, N.C. facilities, Homegrown is a sustainable option as a Red List Free product.