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Mohawk’s License to Spill campaign trends on Twitter

 

Liscense-to-SpillDalton—Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic.  Capitalizing on its successful “License to Spill” national tour featuring SmartStrand with DuPont Sorona carpet, Mohawk worked with prominent online bloggers to host an equally successful #LicenseToSpill Twitter party. Continue reading Mohawk’s License to Spill campaign trends on Twitter

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Mohawk kicks off 'Love Your Floor' annual spring sale

Mohawk is pleased to announce its upcoming annual spring sale, which is named “Love Your Floor” in 2013 to reflect the influx of consumer reviews that exhibit an emotional connection with their Mohawk flooring products. The sales event, exclusively for Floorscapes and ColorCenter retailers, begins on March 29th and runs through May 13th. Consumers will have plenty of motivation to purchase flooring from a Mohawk aligned retailer during the period, thanks to a variety of incredible incentives. With deals this good, consumers will be persuaded to buy their dream floor today. Continue reading Mohawk kicks off 'Love Your Floor' annual spring sale

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Mohawk utilizes social media for fall sale

Dalton— Mohawk is once again delivering industry-leading savings and special financing opportunities to motivate onsumers to purchase flooring during the annual Mohawk Anniversary Sale. The savings event began Sept. 26 and runs through Nov. 6 at Mohawk’s Floorscapes and ColorCenter retailers. To help boost awareness of the Mohawk Anniversary Sale and direct consumers to their local Aligned retailer, Mohawk is launching targeted social media programming to reach consumers on Pinterest, Instagram and Facebook. Continue reading Mohawk utilizes social media for fall sale

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Mohawk 'takes the cake' with new campaign

by Louis Iannaco

Dalton—“Now You Can Have Your Cake and Drop It, Too.” That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign currently hitting newsstands.

SmartStrand Silk revolutionized the market when it was introduced less than a year ago, making its mark as the industry’s only luxuriously soft carpet with built-in stain and soil resistance that never washes or wears off, said Elise Demboski, Mohawk’s vice president of creative services. “Mohawk’s retail partners have quickly discovered that one swipe of the consumer’s hand is equal to one SmartStrand Silk sale. Continue reading Mohawk 'takes the cake' with new campaign

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Mohawk ad campaign touts SmartStrand Silk with DuPont Sorona

Dalton —“Now You Can Have Your Cake and Drop It, Too…” That’s how Mohawk is positioning its newest innovation, SmartStrand Silk with DuPont Sorona, in a high-profile national advertising campaign hitting newsstands this month. SmartStrand Silk revolutionized the market when it was introduced less than a year ago, making its mark as the industry’s only luxuriously soft carpet with built-in stain and soil resistance that never washes or wears off. Mohawk’s retail partners have quickly discovered that one swipe of the consumer’s hand is equal to one SmartStrand Silk sale. Continue reading Mohawk ad campaign touts SmartStrand Silk with DuPont Sorona

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Corporate, healthcare fuel commercial business

But lack of public funding stalls institutional

by Steven Feldman

It wasn’t too long ago the flooring industry was lamenting a downturn in the commercial market as the re-cession that decimated the residential side of the business began to spread like wildfire. But those days seem to be in the rear-view mirror as commercial flooring posted low-single digit growth in 2011. Knowledgeable observers pinned the growth anywhere from 2.5% to 5% in dollars, a little less in units. Continue reading Corporate, healthcare fuel commercial business

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IICRC hosts carpet industry meeting

Vancouver, Wash.– The Institute of Inspection, Cleaning and Restoration Certification (IICRC) recently led a series of meetings with carpet industry partners including the Carpet and Rug Institute (CRI), Mohawk Flooring, Shaw Industries, Tandus Flooring and Professional Testing Laboratories (PTL). The meetings in Dalton, Ga. on April 9-10 were organized by IICRC board member John Downey and IICRC S800 chair Bill Doan. Continue reading IICRC hosts carpet industry meeting

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Mohawk taps Meadows to lead sales for Home Centers and aligned groups

DaltonMohawk is pleased to announce Jeff Meadows, a 30-year veteran of the flooring industry, has joined the company as senior vice president of sales for the Home Centers and Aligned Groups (such as CCA Global, Abbey, Carpets Plus, Empire and Floors2Ceilings). Meadows will be responsible for driving positive sales growth for these key business units through his strategic leadership. Continue reading Mohawk taps Meadows to lead sales for Home Centers and aligned groups