Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers.
However, a distinction still remains in higher end wood floors. Customization and visual options, sourcing and product quality all remain distinguishing factors in creating the upper echelon. Add that wood’s unique characteristics are imbued by Mother Nature—over which no one has any control—and that creates a floor that is even more special.