PHILADELPHIA—The Bayard Sales Corp. once again solidified its position of strength in the Mid Atlantic when it unveiled new products to its sales team here, on Oct. 18. New products and programs from Formica, Kährs and Shaw were rolled out to give the sales force a new arsenal when it comes up against today’s challenges.
Refreshingly, Don Wohlfarth Jr., Bayard’s president, didn’t cite the economy or a lull in building as one of the obstacles the group is facing. “One of our big challenges, frankly, is from the time we get our professional approach in front of our customers, the message is watered down and not introduced the way we want it introduced,” he explained. “You go to a specialty retailer today and she’s answering phones, loading vans, not hearing what we have to say.” Continue reading Bayard Sales Corp ups the ante for a greater payout