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HD Expo: Hospitality takes its cues from residential design

May 14/21, 2018: Volume 33, Issue 24

By Steven Feldman

Las Vegas—Things are changing in hospitality. Guest rooms are moving more to hard service. Select service hotels—the 2- and 3-star properties—are growing and garnering more attention than luxury hotels. And technology is yielding better performing hardwood for public spaces.

“We are seeing a lot more mid-scale hotels, what they are calling select service, and a lot less of the 4- and 5-star hotels with the huge ballrooms and lobbies,” said John Reader, general manager, Desso Hospitality, a division of Tarkett. “That means there is a lot more emphasis on guest rooms, where the hotels make the money, and a lot less emphasis on the public space.”

As such, while the company is seeing much more traction in public spaces with hard surface and modular than, say, five years ago, the real growth is in select service. To that end, Desso showcased a patterned LVT to almost identically match a carpet tile. Collection Infinies by Tarkett is a high-definition LVT that invites users to customize four innovative designs with its proprietary co-creation tool. The technology allows users to select colors from a predetermined palette and personalize the patterns to their liking.

Talk to LVT suppliers, and they will attribute their increasing success in the hospitality segment to the product’s ability to provide solutions—whether it’s installation, maintenance or design flexibility. Take Karndean Designflooring, for example, which at HD Expo put the spotlight on Korlok, its entry into the rigid core arena. “It is increasing in popularity because of the fact it can go over imperfect subfloors,” Emil Mellow, director of public relations, told FCNews. “Someone just came by seeking to replace a ceramic tile floor with grout but didn’t want to rip it up. Korlok is a perfect solution because it will go right over it.”

Shaw Hospitality prides itself on offering different types of solutions for various types of spaces, according to John Crews, design manager, Lifestyles Studio, which includes the hospitality business. Among its centerpieces at HD Expo was Natural Choreography, a collaboration with Rockwell Group. Natural Choreography utilizes custom, end-cut block wood and sheared marble floor surfaces, which are signature interior elements for high-end hospitality projects. The patterns mimic natural stone and wood with “metal” inlay by creating high-definition scans of real lumber and stone. The idea is to bring these exclusive materials to mass hospitality as a unique, cost-effective solution. “We are taking natural elements and adding a twist,” Crews said. “It’s something a little different for public spaces and guest rooms.”

Republic Floors made its HD Expo debut with its patented Pure SPC, which the company claims is a step above what’s currently on the market. As Rotem Eylor, founder and CEO, explained, “Pure SPC offers a density of anywhere from 1200 psi to 2400 psi. It is made from four different stone powders with special polymers inside to make the material stable. Our claims ratio is less than 0.01%. The product is good in heat or cold, and it doesn’t need acclimation. It doesn’t expand and contract. For hospitality, it can go anywhere—public areas, guest rooms, even in the shower.”

Metroflor featured its Aspecta brand, which is finding favor in hotel guest rooms. Its Aspecta Ornamental line allows flexibility of design with a custom print overlay on a 2.5mm vinyl body. “It’s more of customized feel without a customized budget,” said Alan Rowell, director of sales, Aspecta. It allows a designer to create something beyond a monolithic design.”

Bringing past to present

Personalization of space and the need for a tactile experience—that’s what some of the carpet mills sought to address via their HD Expo introductions. “People are still craving the texture and experience to be able to connect with the product,” noted Jackie Detmer, vice president of design and product development, Mohawk Group, which features the Durkan brand for this segment. “Our new Crafted Convergence was inspired by a collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. The carpet is modern but inspired by patterns that have been in [existence] for thousands of years.”

It was a similar story at Mannington Commercial, where Amanda Swindall, marketing director, talked about the continuation of personalization in design as well as what she called “resi-mercial” (making hospitality settings feel more like the comforts of home). In response to that trend, a new carpet tile called Heirloom, based on an old Czechoslovakian wedding dress, was previewed for a summer debut. “Look how the yarn comes in and out and how the color plays. It’s a handcrafted look that’s based on disintegration over time.”

Wood-strong

Hospitality is traditionally a segment that utilizes hardwood primarily in public spaces, but given the demands of the application, the wood must perform. In fact, hospitality is the No. 1 market for Nydree Flooring, whose products are acrylic infused, making them three to four times harder than regular wood, according to Jason Brubaker, vice president of sales and marketing. “Depending on the level of the property, our products could go in common areas, lobbies, restaurants and, in some cases, the guest rooms.”

Monarch came to HD Expo featuring its two main brands: Monarch Plank Hardwood Flooring, which is its quick-ship stocking collection, and Royal Custom Plank and Parquet, a wide array of unfinished offerings. According to Danny Harrington, vice president of marketing, Monarch’s products are suitable for hospitality applications due to a very heavy commercial finish, which features UV-cured oil.

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Mohawk Group names Bandy Jr. as VP of Sustainability

Mohawk Group Names George Bandy VP Of Sustainability
George Bandy Jr.

Calhoun, Ga.–Mohawk Group announced that George Bandy Jr. has joined the organization as its vice president of sustainability. Bandy has spent over 22 years working in the sustainability field, and has amassed a rich experience within the discipline’s concepts and practices as they relate to positioning environmental, economic and socially responsible solutions for business.

“George is a seasoned sustainability leader who will bring a wealth of knowledge and valuable industry relationships to Mohawk,” said Michel Vermette, president of Mohawk Group. “Over the past few years, our company has made significant strides in our sustainability journey, embracing new ideas and leading the building materials industry in transparent manufacturing. We are confident that George will bring a fresh perspective to our approach and catapult us to new levels of leadership in the industry. We are incredibly proud to have him join the Mohawk team.”

He comes to Mohawk Group following 16 years with Interface, where he most recently served as the flooring company’s VP of Sustainability, and was also a member of Interface’s Americas Sustainability Council. In his role at Interface, Bandy traveled extensively as a highly sought after presenter on key topics including the business of sustainability, innovation in relation to nature, social sustainability and changing mindsets to a greener focus.

“Mohawk’s sustainability ethic already sets a high bar for businesses around the world at a time when the stakes for our efforts have never been higher,” said Bandy.  “As a manufacturing powerhouse, we can continue to make outsized contributions to solutions that ensure our children’s future. At the same time, we nurture the communities in which we live and work through our environmental stewardship, inspire actions that advance our society and provide the innovation that drives growth for our shareholders.  I am excited to join the Mohawk team and contribute to the company’s success.”

Before working at Interface, Bandy was employed as the University Sustainability Officer for the University of Texas Health Science Center at Houston. He is the immediate past board chairman of the U.S. Green Building Council (USGBC), and has also served on the board for Second Nature, a non-profit that champions for higher education institutions to make the principles of sustainability fundamental to every aspect of learning.

When asked what truly sets Bandy apart, the sustainability industry’s most notable leaders point to his experience, charisma and depth of understanding. “George Bandy is the consummate sustainability leader on every level you can name,” said Rick Fedrizzi, CEO and founding chair of USGBC.  “As chair of the USGBC board of directors during a time of explosive growth and change, his amazing ability to lead others to consensus and action was so critical to advancing our work to create a healthier, more sustainable built environment.  He deeply understands what needs to be done, and is brilliant in sharing with others why it matters in ways that are both inspirational and instructive, and we’re all better for it.”

 

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Mohawk, Atlanta Habitat celebrate partnership

IMG_7827Calhoun, Ga. — On Aug. 2, Mohawk Flooring and Atlanta Habitat for Humanity will celebrate the fifth year of their mutual ongoing commitment to affordable housing in Atlanta with the installation of flooring in Mohawk’s 150th Habitat house.

Mohawk began its partnership with the nonprofit in 2009 when a Mohawk retailer— who continues to help Habitat with its installations—reached out to Mohawk for assistance with an Atlanta Habitat project. Mohawk donated carpet and pad for several homes that first year, and the retailer’s request ultimately led to the current relationship between the two organizations. Today, Mohawk provides carpet, padding and resilient products for the many homes Habitat builds or refurbishes annually.

Mohawk’s involvement with Habitat is multi-faceted. Mohawk Group, the commercial division of the company, contributed all the carpet used throughout Habitat Atlanta’s new headquarters this year. Additionally, Mohawk employees have participated in numerous Atlanta Habitat projects, including the Lofton family home—Mohawk’s 150th.  Finally, at the owners’ closing, Mohawk Home presents new Habitat homeowners with “Welcome Home” kits containing bath and floor mats.

“Our commitment to Habitat and actively helping our local communities permeates our entire organization,” said Michel Vermette, senior vice president of commercial and international for Mohawk. “Our corporate contributions meet specific Habitat material needs, and our employees donate their time and labor in other areas where assistance is needed. In fact, Habitat projects serve as excellent team-building events for our business.”

“People at all levels of the company connect with Habitat, share its vision and support its mission,” added Tom Lape, president of Mohawk residential. “For years, our employees from both Mohawk commercial and residential divisions have arrived at work sites ready to help with anything from building and raising the walls to landscaping. They consistently participate wherever and however they can to make every project a success.”

Because Atlanta Habitat homes are designed to be affordable, well-built and environmentally friendly, Mohawk furnishes them with EverStrand carpet containing up to 100 percent recycled content.  In addition to its affordability and green advantages, EverStrand is inherently stain-free and easy to clean, giving homeowners the perfect balance of value, beauty and sustainability.

“We feel that Mohawk’s core strengths—developing and using the right products to make homes more beautiful, comfortable and livable—naturally tie in with Atlanta Habitat’s goal of building quality affordable housing for local families and promoting successful home ownership,” Vermette said. “Aligning our values and philanthropic initiatives with those of neighboring groups maximizes our effectiveness in our community and we look forward to continuing our partnership with Habitat to better the areas in which we all live and work.”

 

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Daltile, Mohawk Group unveil first West Coast design studio

Screen Shot 2014-06-24 at 11.36.36 AMSan Francisco – Daltile and Mohawk Group announced the opening of its first West Coast design studio in San Francisco. This studio, though unique in its collaboration between sister brands Daltile and Mohawk Group, is the third to open in the U.S., following a Daltile studio opening in Philadelphia in May 2014, and Dallas in September 2012.

“It is important for us to meet the growing needs of designers and architects in key markets across the country,” said Lori Kirk-Rolley, vice president of brand marketing at Dal-Tile. “Our hope is to further stimulate the growing design community in San Francisco and along the West Coast with this new space.”

The almost 10,000-square-foot studio space, located in the San Francisco Design District at 212 Utah St., occupies the historic C. Austin Gomez Building, built in 1916.

Digital tools in the studio allow customers to bring their design ideas to life. Two LCD touch screens let customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with a tile and stone visualizer tool. Light panels show how tile will look in different settings in the home, an important factor in choosing the correct tile for a customer’s space.

Mohawk Group is also represented in the space, featuring a full spectrum of carpet and hard surface products representing the Karastan, Lees, Bigelow and Durkan brands.

“Mohawk Group is dedicated to providing innovative solutions to our customer base,” said Michel Vermette, senior vice president of Mohawk Group. “We are excited to share this space with our sister brand, Daltile, who has already seen success with studios like this in other markets.”

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Mohawk Group enhances leadership team

Allie Finkell Headshot
Allie Finkell
David Vita
David Vita

Calhoun, Ga. — Mohawk Group announced the newest members of its leadership team: David Vita, David Thoresen and Allie Finkell. These additions support Mohawk Group’s strategic direction to provide the best and broadest portfolio of products and supply an industry-leading level of support and expertise to customers.

 

David Vita joins Mohawk Group as the senior vice president of commercial sales for the Eastern United States. Vita brings over 25 years of service in the specified commercial flooring industry to this role. Prior to spending the last three years at Beaulieu as the executive vice president of commercial sales, he spent 22 years at Shaw Industries where he held a series of leadership roles with a focus on managing sales, profit and loss and leading margin improvement in both the Shaw Contract Group and Patcraft/Designweave divisions of the company.

“David is a seasoned industry leader who will offer new insights to the commercial business at Mohawk,” said Michel Vermette, senior vice president of Mohawk Group. “He joins a strong team already in place at Mohawk in this channel. With his compelling approach to leadership and deep industry knowledge, I look forward to David’s contributions as we expand our offerings to provide more solutions for our customers.”

In addition, the company has named two of the hard surface flooring industry’s top talent to lead the company’s resilient business unit. Dave Thoresen will serve as Mohawk’s senior vice president of commercial resilient business, and Allie Finkell will serve as director of marketing, resilient flooring. Mohawk’s new leadership additions reinforce the company’s commitment to serve customers’ needs in the fast growing LVT category.

“I am thrilled to have Dave and Allie join our commercial flooring team,” Vermette said. “With Dave’s strategic vision and Allie’s strong background in marketing and sales management, this new leadership team is executing an aggressive strategy to build products that lead in design performance and coordinate across product categories to help our customers create beautiful interior spaces.”

Thoresen will oversee all strategic initiatives within the product line. Thoresen brings more than 25 years of industry experience to the team. Prior to joining Mohawk, Thoresen led the commercial hard surface division at Shaw Industries, overseeing strategy, sales and marketing. Prior to Shaw Industries, Thoresen worked for LG Hausys, Mannington Mills and Armstrong World Industries.

Finkell will be responsible for marketing, product and training in the commercial resilient flooring business. Before joining Mohawk, she held leadership roles at Shaw Industries and Anderson Hardwood Floors.

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ReSource Commercial Flooring Network changes name to Fuse

Aims to ‘ignite’ business moving forward

Stone Mountain, Ga.—What’s in a name? Well, if you were to ask members of the ReSource Commercial Flooring Network (RCFN), their answer would probably be, “a lot.” That’s how it seemed as members responded with applause to the announcement at the group’s Network Exchange 2012 convention here that ReSource will now be known as the Fuse Commercial Flooring Alliance. Continue reading ReSource Commercial Flooring Network changes name to Fuse