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Ten people making a difference

May 14/21, 2018: Volume 33, Issue 24

One measure of success in business or in life is being able to make a positive impression on the lives of others. Whether that is achieved through strong leadership, perseverance, compassion, humility or some other personality trait, this year’s Ten People Making a Difference list has impacted the flooring world in many different ways—and in some cases well beyond the scope of the industry. As in years past, this year’s list includes top-level flooring executives whose work helped shape their company’s fortunes as well as those from outside whose efforts nonetheless were deeply felt within the flooring sector.

FCNews’ Ten People Making a Difference is an amalgam of movers, shakers and groundbreakers who achieve success in a variety of ways.

Dave Meberg: The Doer

By Brett Morrow

When I think of Dave Meberg, whom I have known as a friend for more than 20 years, I think of a guy who is intelligent, has a big presence—both physically as well as the way in which he conducts himself. One of the cool things about him is he understands the job from the ground up. He’s not one of these guys who hung around the country clubs growing up and just happened to take over his dad’s company.

Dave came from a family of old-school Norwegian guys. He learned to work the trucks; he worked the warehouse where his family made him sweep the floors. He understands the logistics of everything. He knows what the warehouse guys are up against, what the project managers are doing, the estimators and so on. To this day, I am amazed at how involved he is. Dave has his own business (he is principal, president and CEO of New York-based Consolidated Carpet), but he’s also actively involved with the Greater New York Floor Coverers Association, with Starnet and the New York City District Council of Carpenters. You don’t get to be on the district council very easily. To get to the point where Dave has gotten takes tremendous sacrifice, and yet he has earned everything.

Dave is a very good communicator who is extremely well prepared. He is a not a fly-by-the-seat-of-the-pants kind of guy. If he has a meeting coming up, he does his due diligence. He knows going in what the material costs are, what the labor estimates are, etc. He not only can talk the talk, but he can walk the walk as well.

Brett Morrow is vice president of Soundtone Floors, Long Island City, N.Y.

Rochelle Routman: The Disruptor

By Harlan Stone

When I hired Rochelle Routman to become our first chief sustainability officer two years ago, I anticipated great things from her. We felt her vision and expertise could not only help us, but also transform the resilient industry. But I had no idea that she would have such great impact in such a short period of time.

Two years later, Rochelle has relentlessly pursued her vision for transparency and sustainability, and this has resulted in a stunning series of firsts for our company and the resilient industry. Not only have Metroflor and Aspecta achieved the most rigorous third-party certifications in product, but we have also had groundbreaking achievements in transparency. Most recently, the issuance of the first JUST label for a China-based factory of any kind.

Guided by her leadership, and with the help of our product authority team, Metroflor earned Declare labels—analogous to nutrition labels for building products—across Aspecta’s entire range of commercial flooring, and the first-ever Declare label for a multilayer flooring product. We were also the first to have all Declare labels translated into six languages for full global product ingredient transparency.

But the real crowning achievement of Rochelle’s first two years is this persistent focus on transparency. Not just simple things like material ingredients, but also changing the game with transparency in operations, manufacturing, supply chain and social impact. JUST has arrived in our industry thanks to Rochelle, and it’s only the beginning.

When you go to a sustainability/transparency conference with Rochelle, it feels like you are accompanying a rock star though a music festival. She knows everyone, and everyone wants to stop her and show their appreciation for her never-ending energy and dedication to these important values.

Rochelle is driving and redefining what is possible in transparency and sustainability in the resilient flooring industry.

Harlan Stone is co-chairman of Metroflor Corp.

Stephanie Owen: The Online Educator

By Brett Miller

Stephanie Owen joined the National Wood Flooring Association (NWFA) in 2015 to spearhead its online learning platform, NWFA University (NWFAU). With no flooring background on her resume, but extensive experience developing educational curricula, Owen immersed herself in the industry while simultaneously researching online learning platforms.

Just 18 months later, NWFAU launched with 50-plus courses. Individual courses are just 10-20 minutes in length, so they are easy to fit into a busy schedule. Courses also are accessible using a PC, tablet or smartphone.

Since the initial launch in July 2016, course options have increased to 100-plus, with learning paths in installation, sand and finish, and sales. A manufacturing learning path launches this month, with future course development planned for inspections, customer service and business skills.

To date, 31,400-plus courses have been completed, averaging about 50 per day. Contributing to the success of the program has been the platform’s convenience and affordability. NWFAU is a member benefit, available for just $100 per year. And since NWFA membership is company-based, all member company employees are eligible to utilize NWFAU. Nearly 900-member companies currently use NWFAU as part of their employee training programs, equating to 6,100-plus individual registered users.

NWFAU and Owen have been recognized with an Association Trends 2017 Learnie Award for Biggest Success Story, and an Association Trends 2017 Gold All Media Award for eLearning & Live Training.

Also included on NWFAU are member-sponsored webinars, Expo education sessions and CEUs registered with AIA and IDCEC/ASID for continuing education credits.

Brett Miller is vice president, education and certification for the National Wood Flooring Association.

Gary Sinise: The Humanitarian

By Anita Howard

Actor and humanitarian Gary Sinise has supported veterans for nearly 40 years. His portrayal of Lt. Dan Taylor in the 1994 film “Forrest Gump” established his enduring connection with the disabled military community. Following the terrorist attacks on Sept. 11, 2001, he participated in many USO tours, later forming the Lt. Dan Band, which entertains troops and raises awareness at benefit concerts. The band performed at the National Wood Flooring Association (NWFA) Wood Flooring Expo in 2017.

In 2011, Sinise furthered his commitment to our nation’s heroes by establishing the Gary Sinise Foundation (GSF), whose mission is to serve and honor our nation’s defenders, veterans, first responders and their families. The GSF R.I.S.E. program (Restoring Independence Supporting Empowerment) specifically provides mortgage-free, fully customized smart homes for America’s most severely wounded heroes. In 2015, GSF partnered with NWFA to provide wood flooring in R.I.S.E. homes. To date, NWFA has provided flooring, logistics and installation for 26 homes, with another 21 homes in various stages of planning and construction. NWFA also has introduced GSF to other industry partner organizations, including the National Hardwood Lumber Association, National Tile Contractors Association and Marble Institute of America.

In recognition of his humanitarian efforts, Sinise was presented with the Bob Hope Award for Excellence in Entertainment, Spirit of the USO Award, Ellis Island Medal of Honor, Dwight D. Eisenhower Award and Presidential Citizens Medal, the second-highest civilian honor awarded to citizens for exemplary deeds performed in service of the nation.

To learn more about GSF programs, visit garysinisefoundation.org.

Anita Howard is the COO of the National Wood Flooring Association.

Kevin Brady: The Lawmaker

By Shana Teehan

You might not know his name, but if you are a small business—and that includes the vast majority of flooring dealers—you could already be benefiting from his work on the Tax Cuts & Jobs Act, which offers a 20% deduction for qualified business income from so-called pass-through entities, which include S corporations and limited-liability companies.

Kevin Brady (R.-Texas) chairs the House Ways and Means Committee, regarded by many to be the most powerful committee in Congress with jurisdiction over taxes, health care, Social Security, Medicare, international trade and welfare. Brady is the chief author of the tax reform bill, which was signed into law in December 2017.

The tax break is intended to provide small businesses with some much-needed breathing room to compete with larger businesses and global competitors that have a smaller tax burden. Business owners can use their tax savings to hire new employees, increase employee wages and incentives, purchase inventory, expand their workspace, pay down debt or reduce their prices.

“As House Ways and Means Committee chairman, and lead author of the bill, my goals were simple,” Brady said. “Cut taxes for the middle class, simplify our unfair and broken tax code, and make America the most competitive place in the world to do business.”

Shana Teehan serves as senior advisor and director of communications for Kevin Brady.

Theresa Fisher: The Passionate Partner

By Howard Brodsky

As senior vice president of store design and merchandising, Theresa Fisher has helped shape the customer experience that has come to be the standard of excellence for independent flooring retailers. From the creation of Carpet One Floor & Home’s “Destination: Carpet One” store design program to her hand in developing differentiating branding for CCA exclusive brands, Theresa’s innate sense of style and understanding of today’s customer have made her an invaluable asset to CCA Global.

However, Theresa’s impactful store design is not the only way she has had an impact at CCA Global and throughout the floor covering industry. Without Theresa’s passionate persistence and dedication, Carpet One Floor & Home and CCA Global Partners would not have the rewarding partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest program that we have today. This program builds smart homes for catastrophically injured service members, many of them triple or quadruple amputees, to help them regain some of the independence lost due to their injuries.

Theresa has helped bring our membership together to help make a magnificent impact on the lives of our injured heroes through partnership with Building for America’s Bravest. Carpet One’s participation in the Building for America’s Bravest program has not only ensured that 36 of these smart homes have beautifully installed flooring, but also brought the membership of our cooperative together to work towards a common goal.

True to Theresa’s nature, it wasn’t good enough to just get Carpet One on board to install flooring; she was compelled to do more. She pushed further to pull in our industry partners. Today, Building for America’s Bravest receives support from Carpet One along with Mohawk, Masterbrand and Hunter Douglas. Still, Theresa felt we could do more. She now helps organize a large group of members to participate in the annual T2T 5K and encourages members to host additional fundraisers to help raise the funds needed to build smart homes.

Her desire to do good for our members and the world along with her keen eye and innovative spirit have made her an essential part of CCA Global Partners.

Howard Brodsky is co-founder and co-CEO of CCA Global Partners.

Jeff King: The Advocate

By Scott Humphrey

Of all the relationships I have developed in my tenure in this industry, Jeff King, legal counsel to the WFCA, is easily one of the most influential and fascinating individuals I have encountered. Though his education and background are in the legal arena, his knowledge of the flooring industry is second to none.

After graduating from Albany Law School of Union University, Jeff practiced law in Washington, D.C., for many years before moving to Delray Beach, Fla., where he resides with his wife and renowned interior designer Luba King and daughter Larissa. He has served the WFCA and our industry for over 20 years. In addition to authoring three publications for the WFCA: “Contracts—Cannot Live Without Them,” “The Independent Contractor Primer” and “Green Flooring Primer,” Jeff is one of the most requested speakers at industry events. If you have had the privilege of hearing Jeff, you are in no way surprised that he has been selected as one of the “10 people driving the industry.”

Jeff’s knowledge of all flooring related occupations and the issues impacting us is surpassed only by his passion for change and compassion for the people who make their living in our industry. He accurately predicts national trends by monitoring state activity and is respected in our nation’s capital to such a level that his opinion is often sought by those formulating their stances and/or considering legislation. He has proposed solutions and/or offered draft legislation to address issues including: The Marketplace Fairness Act, independent contractors, overtime regulations, government over regulation, the labor crisis, etc.

Though this industry and the WFCA comprises many strong leaders and advocates, there is none more positively driving our industry than my friend and the legal counsel to the WFCA—Mr. Jeff King.

Scott Humphrey is the president and CEO of the World Floor Covering Association.

Zack Zehner: The Heir Apparent

By Keith Campbell

Not many companies get to hold onto their old values as they reach for the new ones, but that’s exactly what is happening here at Mannington Mills as the fifth generation of the Campbell family emerges into company leadership.

Zack Zehner, my nephew, currently serves as our senior vice president of distribution network and has been a driving force in Mannington’s progress over the past few years. Zack’s efforts have kept us on the forefront of innovation while continuing to foster important relationships among our distributor partners.

He joined Mannington in 2003 after five years as a lawyer in Washington, D.C., and has learned about Mannington by using that old-school work ethic and actually doing the hard work. He was a district sales manager, a product director for laminate and porcelain tile, and vice president of commercial hard surface before stepping into his current role.

Just as important, he’s leading the company’s culture into the next generation. Family values are the cornerstone of everything we do here at Mannington, and Zack understands that. Zack grew up in a family where those values were part of his everyday life. Mannington was all we talked about at family gatherings, and Zack really absorbed it all. His passion for this company and the people who work here is in his blood.

Zack’s dedication extends into the community as well. He is now president of Stand Up for Salem, a community revitalization organization founded by my father, Johnny, and where I served for many years. Our headquarters is in Salem, N.J., and although we do business all over the world—and may not live within the confines of the zip code—it will always be our home.

Keith Campbell is chairman of the board for Mannington Mills.

Diana Rosenberger: The Initiator

By Troy Virgo

Until recently, Shaw Industries’ sustainable sourcing efforts consisted of a standalone supplier guide that defined Shaw’s expectations of suppliers regarding environmental protection, social fairness, ethical behavior and identified desired disclosure around chemicals of concern.

However, Diana Rosenberger, sustainability manager-global sourcing, recognized an opportunity for Shaw to have an even bigger impact in its sustainability efforts by engaging with its supply chain differently. Doing so stood to ensure Shaw’s products met globally recognized principles and were aligned with Shaw’s sustainability commitments to impact those who source from this supplier base.

Diana helped the company create a legally enforceable, easy-to-read, sustainable sourcing policy that would be integrated into our Standard Terms and Conditions of Purchase. She brought the Ten Principles of UN Global Compact to Shaw to use as the backbone of our new sustainable sourcing policy. Diana’s efforts led to Shaw becoming an official signatory in late 2017. Being a signatory of the UN Global Compact, the world’s largest corporate sustainability initiative, brings external credibility to Shaw’s new sustainable sourcing policy.

In short order, Diana’s efforts are positively impacting Shaw products, Shaw’s supply chain, the flooring industry as a whole and manufacturers in myriad industries by advancing options for safer chemistry.

Diana’s collaborative approach shows what can happen when we work together toward a common goal.

Troy Virgo is director of sustainability and product stewardship for Shaw Industries.

Kurt Denman: The Brand Builder

By Chris O’Connor

His diverse work experience combined with his passion for branding that is underpinned by meaningful consumer insights are the things that have enabled Kurt to drive change in an industry that can be predictable.

Over the past five years, Kurt and his team have worked to revitalize the Congoleum portfolio, improve the consumer journey and ultimately set the stage for the next chapter in Congoleum’s storied history.

By allowing market and consumer needs to guide the journey, we created a new category of PVC-free, digitally printed flooring. Equally challenging was to create a connection between this break-through technology and a new generation of consumers. Kurt had the vision to create a style-driven brand that would live outside the umbrella of Congoleum. While known for making high-quality products within the industry, Congoleum is also known as a producer of vinyl flooring. Cleo is not just another vinyl product; it’s different in every way.

The process of bringing a revolutionary product to market has been the most challenging and exciting part of my career. To see Kurt’s vision for the brand unveiled at Surfaces earlier this year was an unbelievable experience.

Chris O’Connor is the president and CEO of Congoleum.

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Aspecta by Metroflor launches revamped website

Norwalk, Conn.—Metroflor launched a new, improved website for its Aspecta range of commercial LVT flooring during Domotex Hannover. New graphics, a revitalized look and feel, and improved navigation were developed to appeal to the architect/designer and contract audience. The global brand’s website is available in six languages: English (UK and USA), German, Italian, French, Spanish and Dutch.

“The Aspecta website was ready for an aesthetic update and more streamlined navigation,” said Gary Keeble, Metroflor’s director of marketing. “A key objective in phase one development of the new site was to minimize the number of clicks to get to the desired products and technical information. Products can be easily located using the improved search tool, and we’ve added thumbnails to the product menus to easily browse the product line. All technical documents have been added to the product pages for easy access with the option to download in a single click. These enhancements will vastly improve the user experience.”

Additional improvements and updates include:

  • The complete line of the new Aspecta One Ornamental collection
  • Enhanced product filtering to drill down to collections, segments or various product specifications
  • Suggested similar products on each product page
  • Online requests for Metroflor’s two CEU courses—Biophilic Design and Resilient Flooring, and Sustainable Attributes of LVT
  • A thorough sustainability section spotlighting the many product transparency standards and declarations achieved for the entire Aspecta range, available for download

The second phase of the redesign is underway and will feature expanded functionality including, the capability for users to set up profiles and project folders, a quick view option for products a new blog called Aspectives, enhanced case studies and project profiles, and an enhanced newsroom/press archive—to name a few.

“Ultimately we intend to create a destination website for the A&D community that caters to their needs and respects their time,” Keeble said. “What we have begun will continue and evolve with new functionality that transforms aspectaflooring.com into a useful which not only improves the web experience, but ultimately the overall customer experience. This is just the first step in the journey.”

 

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Aspecta Ten takes fashion runway by storm

aspectaNorwalk, Conn.—Aspecta Ten with Isocore technology, the new luxury vinyl tile flooring collection from Metroflor Corp., recently took to the catwalk in Chicago where it became the foundation for Stylechicago.com’s The Art of Fashion runway show. The 72-foot-long Aspecta Ten runway provided a smooth, comfortable and most of all, fashionable surface for 25 models to strut their stuff.

Installers laid down the 900 square feet of the Aspecta Ten floating floor with Isocore technology on top of the runway just in time for the evening show to begin. After the show, the flooring was donated to Designs for Dignity, an organization that harnesses the combined power of pro bono design, construction talent and donated materials to transform nonprofit environments. The Aspecta Ten product will be installed in the upcoming XS Tennis and Education Village in Chicago’s Washington Park neighborhood.

The haute couture flooring chosen was Aspecta Ten’s Corneto Cloud, an 18” x 36” tile. “Fashion is all about design, color and style,” said Robert Langstaff, Metroflor director of design. “The venue for a fashion show is just as important as the collections being presented, and that’s what gave us the idea to use our new Aspecta Ten Corneto design for this year’s show. It was important to feature a design that was stylish and elegant and accentuated the models, yet not overpowering in color. Corneto has the ability to blend easily with its surroundings while making a striking design statement.”

Discover Aspecta Ten and watch the video of Aspecta Ten at The Art of Fashion.

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Metroflor Corp. appoints West Coast commercial sales specialist

metroflor-newNorwalk, Conn.—Metroflor Corp. appointed Pam Meehan as the company’s commercial sales specialist. Meehan will service Metroflor’s western distribution partners The Cronin Co., and Tri-West, Ltd., and assume responsibility for growing Aspecta and Metroflor commercial sales.

Based in the Seattle, Wash., area, Meehan’s flooring industry experience includes positions with Amorim, Ecotimber and most recently as A&D account executive with Porcelanosa. “With Pam’s deep experience in serving the architect and design community on behalf of the flooring industry, the many major commercial contacts she has gained will be of great benefit in her new role representing our Aspecta and Metroflor brands commercially,” Paul Eanes, vice president of sales, Metroflor Corp., said.

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Metroflor hosts distributor partners at Calhoun campus

Metroflor distys
From left: Robert Langstaff, Metroflor; Jonathan Bornstein, L. Bornstein & Sons; Craig Folven, Herregan Distributors; Kevin Parker, Metroflor; Russ Rogg, Metroflor.

Norwalk, Conn.–Metroflor’s Green Globes-certified Design & Innovation Center set the stage for the company’s biannual meeting with its distributor partners at the Calhoun, Ga., corporate campus. The two-day meetings gave Metroflor’s distributors the opportunity to preview and give feedback on Metroflor’s ongoing product and merchandising development.

“These meetings represent the partnership-driven relationship that Metroflor has with our distributors, who share ideas in a transparent way,” said Gary Keeble, director of marketing. “When they speak their minds about upcoming products and programs, we listen, respond and fine-tune to meet their needs.”

Expansion of Engage Genesis

The new Engage Genesis structural LVT will be expanded to include a new 6 mil product, Engage Genesis 600. Engage Genesis 600 will be offered with or without the attached underlayment and the first Genesis flooring to hold Droplock100 technology. Also previewed: Genesis 2000XP 6-foot-long, IRE-embossed planks.

New Category: Verçade Wall Fashions

Metroflor updated ongoing development in the decorative wall panel category, previewing products and merchandising of Verçade Wall Fashions: vinyl covered decorative wall panels featuring Isocore Technology with its waterproof and anti-microbial qualities. The flexible, versatile program will present a multitude of design options incorporating 39 SKUs in 12 x 24 and 18 x 36 tile and 4 x 36 and 6 x 48 plank formats.

Multi-Family Marketplace Targeted

Distributor feedback from previous meetings about the need for a focused multifamily offering led to the development of the Metroflor American Plank program. This Metroflor LVT collection of 6 skus will feature a 6 mil wear layer with ceramic bead finish in a dryback construction.

The program will be available nationwide across all of Metroflor’s distributors. “Metroflor American Plank is a one-voice program with continuity nationwide enabling our distributors to sell in tandem to big multi-family corporations with properties across the country,” Keeble said.

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Aspecta Ten receives Nightingale Silver Award

Screen Shot 2015-11-17 at 10.28.47 AMNorwalk, Conn.—Aspecta Ten by Metroflor received a Nightingale Silver Award in the Flooring Hard Surface category. The Nightingale Awards honor new products exhibited at the Healthcare Design Expo & Conference, held Nov. 14-17 in National Harbor, Md., and recognize contribution to the health care built environment through product design and innovation that contribute to healing.

“We applaud the judges for recognizing Aspecta Ten’s innovation and how it contributes to the creation of healing environments,” said Russ Rogg, president and CEO of Metroflor.

For a complete list of Nightingale Awards winners, visit bit.ly/1MxgntD.

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Metroflor names Keeble director of marketing

Screen Shot 2015-08-19 at 10.27.01 AMNorwalk, Conn.—Metroflor has appointed Gary Keeble as its director of marketing. In his new role, Keeble will assume marketing communications and brand management responsibilities for Metroflor’s portfolio of brands including Konecto, Engage, Engage Genesis, Metroflor and Artistek Dryback as well as Prevail Adhesives & Accessories. He will direct and supervise advertising and public relations, social media, merchandising, trade show activity and new product development.

Keeble brings over 25 years of experience in the flooring industry to Metroflor, spanning multiple categories in both residential and commercial markets. Before joining Metroflor, he served as product and marketing manager at USFloors for seven years.

“Gary comes to us with years of marketing and merchandising experience, having worked at such fine companies like Mohawk Industries, Beaulieu and most recently, USFloors,” said Russ Rogg, president and CEO of Metroflor. “He is disciplined, insightful, practical and will be a wonderful addition to our team as we prepare to launch a variety of new products, improve our social media activities and enhance our web presence.”

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Metroflor donates Aspecta flooring to crisis center

Screen Shot 2015-08-07 at 3.35.19 PMNorwalk, Conn.—Metroflor joined forces with AEC Cares to renew and renovate Covenant House Georgia, a crisis shelter where homeless and trafficked youth turn for help, by donating 2,800 square feet of its Aspecta commercial LVT flooring. Metroflor provided the product—a retail value of $11,000—in conjunction with AEC Cares’ fifth annual “blitz build.” The event offers construction professionals the chance to give back by using their skills on a one-day project with a local charity.
Architects Edward J. Alshut, AIA and Shawn Alshut, RA, ASID of studio A2, based in Decatur, Ga., chose Aspecta’s Perfect Oak Plank in three different colors to replace the existing VCT in the cafeteria, hallways and storage room. The cafeteria receives the most foot traffic and, therefore, is the most important place for the product, Edward Alshut said. Shawn explained,“Our design featured broad bands of alternating Aspecta colors and we added a stripe within it, so it gave a very nice overall impression. I was very impressed by the product. I’ve seen a lot of LVT and I thought the Aspecta woods were the best of the best—I haven’t seen anything similar. It [has] made a tremendous difference at the facility.”
According to Laura Marlow, executive director of AEC Cares, upgrading the flooring was a significant part of the Atlanta project. “Because the floors were a bit old and dingy, installing new flooring made the entire space look new and beautiful. The high traffic and transient population of the clients meant we needed something durable as well. These kids come from tough environments, so the volunteer team thought it was important to provide a more beautiful and comfortable space in which these youth could re-group, recover, and build a new future.”
Allison Ashe, executive director, Covenant House Georgia, said, “Not only are the floors easy to clean and maintain, they are gorgeous. At Covenant House we seek to provide homeless youth a warm and secure place safely off the streets. The new flooring provided by Metroflor has transformed what felt like a shelter into a home. Our new cafeteria now feels like a family kitchen—a place where youth can connect, build relationships and begin the journey to healing.”
Metroflor president and CEO Russ Rogg added, “Metroflor is proud to support a nonprofit organization such as Covenant House which seeks to provide a haven for youth in need. We hope our high-performance, environmentally sustainable Aspecta flooring will help make their young residents feel safe and at home.”

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Metroflor holds grand opening for new facility

Metroflor openingCalhoun, Ga.— Halstead International and Metroflor received the prestigious Green Globes certification for its Innovation & Design Center here. To celebrate, the company held a grand opening celebration for the facility—the third in Georgia and the first in Calhoun to have earned that distinction. Harlan Stone, CEO and president of Halstead, was joined by Russ Rogg, president and CEO, Metroflor, at the ribbon cutting ceremony on July 28. Joining staff were representatives from the company’s independent distributor network.

Green Globes is pioneering best practice in sustainable design, construction and operations. Its motivation is to embrace and harness principles of both creating the building and occupying it in an environmentally positive way—both externally and internally, and extending to climate and comfort—by providing an official, nationally recognized rating assessment and certification program.

The facility received a three out of four Green Globes score for the following:

  • Solar energy
  • LED lighting
  • Rainwater collection: A tank holds a large quantity used for lawn and landscape irrigation to reduce water consumption
  • All finishes, flooring, furniture, etc,  certified for low indoor air quality emissions by programs such as FloorScore and GreenGuard
  • A living wall in the entry foyer
  • Conference room constructed of reinforced concrete that doubles as a storm shelter
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Aspecta by Metroflor honored by Interior Design magazine

aspectaNorwalk, Conn.—Aspecta by Metroflor Corp., a new global line of LVT for the contract market, was named a 2014 Best Of Year Awards honoree by Interior Design magazine in the Healthcare Flooring category. The awards recognize superior interior design products and projects. Finalists were selected from votes submitted by interior designers and architects.

Said Russ Rogg, president and CEO of Metroflor, “This accolade from our A & D target market indicates how successfully Aspecta has already resonated within that community in the six months since its NeoCon debut.”

The 100-strong range from Aspecta brings a new dimension to flooring for the global contract community, with a collection of beautiful tiles and planks that combine excellence in design, color and texture.