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Bonewell joins Floors & More

JBonewell2Auburn, Mass.—John Bonewell has joined Floors & More as director of national franchise & membership sales.

Bonewell has a proven record of success including having dramatically grown the franchise systems of large national companies including: Steak’n Shake, Domino’s Pizza, Dairy Queen and others for over 22 years.

“John is incredibly strong in franchise sales—a natural leader with relevant experience that will greatly benefit our team as we grow our group,” said Vinnie Virga, CEO and founder, Floors & More.

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WFCA, NWFA offer joint membership

WFCADalton—The World Floor Covering Association (WFCA) and National Wood Flooring Association (NWFA) have joined forces to offer a membership program that combines the resources of both organizations as part of an overall effort to enhance benefits for independent flooring dealers across the country.

NWFA members electing to participate in the joint membership program will have access to a host of benefits including: discounted booth space at TISE, access to scholarship funds for professional training programs, access to WFCA University online and on-site learning, discounted CFI training and access to certified installers, legal insights and a team of dedicated lobbyists in D.C., FCb2b and more. Likewise, WFCA members who join NWFA will have benefits including: entrance to the NWFA Wood Flooring Expo, prerequisite training and certification through NWFA University’s specialized online and on-site programs, access to scholarships and funding for professional education, hardwood-focused networking events and training programs, specialized business services and more.

NWFA new 2013 (4-C) 2“Hardwood represents a growing percentage of overall flooring sales across the United States, accounting for a large segment of total sales for many flooring retailers,” said Scott Humphrey, chief executive officer, WFCA. “As a ‘retailer-focused’ organization the more we align ourselves with other like-minded groups the better positioned and more access our members have to the issues and insights that are important to them.”

The mission of NWFA continues to be to focus on the issues and concerns of constituents, explained Michael Martin, president and CEO, NWFA. “We have found WFCA to be a close ally with members who share many of our members’ concerns. Scott and I share a similar vision, and I am confident that with the combined resources of our organizations, we will be able to address many of the issues we currently face as an industry.”

For more information on WFCA and NWFA membership visit or call 855-330-1183.

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WFCA’s new membership structure resonates with industry

WFCA logoDalton—World Floor Covering Association has reported both new memberships and renewals are on the rise following the association’s recent move to a tiered membership structure, according to Freida Staten, vice president marketing and communications.

“The WFCA kicked off 2017 with the greatest number of post-TISE membership sales in our history,” said Staten. “TISE is an important platform for us, as it is where we pick up the lion’s share of our member renewals each year. Interestingly, we had a lot of former members coming back to take another look at WFCA membership. We attribute this to our ongoing efforts to evolve the organization to better meet the needs of constituents in the ever-changing business landscape.”

The WFCA’s tiered membership structure launched this January. The new format allows companies to select a level of membership that is conducive to their individual business needs. Staten explained the three tiers include Sustaining, Leader and Advocate. Sustaining members have access to all entry-level benefits, including signage on WFCA Dealer Locator, WFCA Trade Scholarship reimbursement, the association’s Financial Benchmarking Report, WFCA University, Public Affairs, Savings4Members business services, complimentary access to legal and business primers, a 20% discount on fcB2B programs and additional scholarship reimbursements. Leader-level members get all benefits of Sustaining membership, plus unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. Advocate membership, the highest tier, includes all of the preceding benefits as well as a 30% fcB2B discount, CFI Associate Membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database and a company listing on

In addition to a rise in membership, the WFCA has seen significant growth of their magazine, Premier Flooring Retailer, published by Margo Locust, who also publishes Fabulous Floors. The most recent issue of the magazine contained 30 pages more than the previous issue. WFCA attributes this to Locust’s strategic redesign and the magazine’s new, easy-to-read format.

For more information on the WFCA or to enroll as a member contact Ashley Welch or call 706-217-1183.

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WFCA debuts initiatives designed to help members achieve profitability, success

wfca-new-logo-no-background-no-tagDalton, Ga.—WFCA recently unveiled a series of initiatives to enhance the association’s services to members. The multi-pronged program includes a new membership structure that allows retailers to select a membership tier level conducive to their business needs, a revamped and easy-to-read member magazine, innovations for the WFCA booth at TISE 2017, a streamlined member website, and WFCA University.

The WFCA’s tiered membership program provides retailers with three levels of membership: Sustaining, Leader and Advocate. Sustaining members have access to all entry-level options. The Leader members get all of the Sustaining benefits, as well as unrestricted trade scholarship reimbursements up to $500 and a 25% discount on fcB2B services. Advocate retailers receive all of the preceding benefits as well as a 30% fcB2B discount, CFI associate membership, a 20% discount on all WFCA/CFI training programs, CFI technical services support, access to the CFI installer database and a company listing on The scope and benefits of WFCA associate membership program will not change under this new initiative.

In line with the organization’s mission to help members achieve success and profitability, WFCA has redesigned its booth for TISE 2017. The new layout of the space will showcase all that WFCA has to offer its members using the organizations own Six Pillars of Relevance and Success. The segmented areas, which are color-coded include: research, education, member benefits, philanthropy, advocacy and technology.

The organization also has commissioned a redesign of its magazine, Premier Flooring Retailer, to better meet the needs of members. WFCA has partnered with Margo Locust, publisher of Fabulous Floors, who has been charged with giving the book a new look and feel. The new magazine will debut at TISE 2017. It will publish quarterly and will be almost three times its previous size. For the first time, PFR will also be available online and through a digital app.

As part of an effort to simplify and streamline communications, WFCA has transformed WFCA.ORG into a site geared towards both the industry and consumers. Key components of the consumer site have been folded into a site that is designed to draw members in with new design and continually fresh content. In addition to containing all of the resources previously available through WFCA-PRO.ORG, the new site will also allow existing and new members to join or renew online with all forms necessary to complete the process. WFCA.ORG will debut at TISE 2017.

WFCA has also launched its own retailer education program called WFCA University. This platform provides learning opportunities for every member of an organization including sales associates, managers, accountants, merchandizers, operations staff, human resources, even owners. The program modules are both live action and animated and provide testing and certification upon completion.

For more information or to renew or enroll as a member contact Ashley Welch at or by calling 706-217-1183.