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WFCA revamps online presence to streamline communications, expand member benefits

WFCADalton, Ga.—The World Floor Covering Association (WFCA) has unveiled its new website, which is part of the association’s overall initiative to expand benefits for members and enhance communications. Along with an extensive line-up of carefully curated content presented in an easy-to-navigate user interface, the site incorporates many of the features previously available at the association’s separate retailer- and consumer-oriented sites. The new consolidated web address is wfca.org.

The website offers a suite of tools and resources specifically tailored to meet the needs of the WFCA’s primary member base, the independent flooring retailer. It has marketing insights, growth and expansion guidance, and thoughtful advice for addressing key issues affecting the flooring industry. The site also provides answers and links retailers need to ensure they are running their companies at full capacity.

In addition, the site offers links to online learning through WFCA University, proprietary research, scholarship forms, an industry calendar, legislative updates from the WFCA’s own public affairs team in Washington, DC, staffing and consulting services, insurance options, extensive savings programs for members and other references and tools.

To facilitate and streamline access to member forms and documents, an extensive library of association materials is available through the site. Members can also access primers and handbooks, renew membership online, learn about the Floor Covering Industry Foundation as well as obtain details and access points to the Certified Floorcovering Installation Association.

The consumer component of wfca.org provides all the resources and information necessary for consumers to make informed flooring decisions. Wfca.org provides practical tips, pros and cons and other details on every flooring category available. An overview of each category provides varieties and styles available, manufacturing details, things to consider before buying and how to prepare for installation. When consumers are ready to buy floors, wfca.org offers a searchable database of WFCA retail members across the country. All users need to do is enter their zip code and they will receive a list of dedicated and knowledgeable suppliers in their area. This tool allows WFCA retailer members access to consumer leads that are generated through the WFCA website each month.