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Smaller hardwood players can offer retailers big attributes

Successful flooring retailers not only tend to be at the top when it comes to professionalism, they understand the advantages of differentiating themselves with products no one else in the local market carries. This creates a unique selling proposition, one that cannot be shopped around.

These dealers still carry many of the big name, branded products consumers know of, but they also mix in floors from a number of smaller suppliers knowing this will give them something their competition lacks. In this sense, few flooring categories offer more choices of product and supplier than wood. Continue reading Smaller hardwood players can offer retailers big attributes