Adairsville, Ga. — Joshua McGrane has been hired as its executive vice president of Max Windsor USA. In making the announcement, Peter Spirer, CEO, said McGrane will assume full responsibility for the company’s operations, sales and marketing activities.
“Josh is a perfect fit for Max,” Spirer said. “His background is one of remarkable success in floor coverings as vice president of Stone Wood Floors, a hardwood supplier, and before that, as a senior manager and vice president of Beaulieu America’s builder division. He is widely known and respected among the country’s largest retailers and distributors for his intimate knowledge of the hardwood sector.”
Max Windsor USA was recently purchased by Spirer, a veteran flooring executive and founder of Horizon Industries prior to its sale to Mohawk.
“Max Windsor USA will become the hardwood equivalent of Horizon, the product powerhouse of the carpet industry through the 1970s and 80s,” Spirer said. “The cast of characters in the industry may have changed, but the customer’s needs remain the same … to work with reliable resources who know that it takes great products to generate great sales and profits. Josh’s amazing grasp of the way things work in the hardwood sector, together with his high energy and impressive customer following will help position Max Windsor as a supplier of choice in 2015.”
Commenting on his new position and immediate plans, McGrane said, “A couple of months back when I read articles about Peter’s purchase of Max
Windsor, I knew that’s where I wanted to be. He’s a proven leader and a winner in whatever he’s touched. We’re going full-bore to position the company at the top of the sector, and will be launching the future of hardwood at Surfaces East in Miami Beach in October. Our exhibition will capture the imagination and interest of flooring buyers, the movers and shakers who can spot real product winners.”
McGrane will headquartered at Max Windsor’s U.S. offices in Adairsville.
Adairsville, Ga.—When Peter Spirer first joined Max Windsor Floors as a consultant tasked with establishing the brand nationally, he saw something special in the company’s hardwood products and in the quality of the independent retailers that took on the line.
Las Vegas—As illustrated in Part I of this feature (FCNews, Feb. 4/11), wood manufacturers are using technology to help the category recover from the housing collapse. This technology is allowing new ways of presenting classic species by merchandising exotic looks without the matching price tag. Following is more of what attendees witnessed last month on the Surfaces show floor. Continue reading Wood: Technology helps drive category to recovery
Dallas — Being “green” has become the new way of exhibiting at Surfaces| StonExpo/Marmomacc Americas (S2). For the second year, S2 partnered with Mountain Re-Source Center and Tile Partners for Humanity on a recycling initiative focused on post-show product donations at the close of the three-day event, held Jan. 29 to 31 in Las Vegas at the Mandalay Bay Convention Center.
While every flooring category has been hit hard by the recession, perhaps none more so than wood—in the five years following its high water mark in 2006, the segment is down 40%. So it should come as no surprise as the economy shows signs of steady improvement manufacturers feel the slide is finally over. Continue reading Improving economy gives hope
Rancho Cucamongo, Calif. — Based on its optimism for resumed growth in the wood flooring sector, Max Windsor’s dual themes for 2012 are Growth and Glamour.
“We started crossing our fingers about 18 months ago,” said Joannie Liu, CEO, “hoping the strong growth we were experiencing wasn’t a fluke, and it wasn’t.” Ms Liu expressed, “gratitude to our growing dealer base, which continued to support our line, even at the bottom of the economic cycle.” Continue reading Max Windsor introduces “Growth & Glamor” at Surfaces
As one of the strongest categories across the flooring industry, resilient producers are introducing a number of new collections and updates this fall. Focusing on a strong value proposition, stone and wood looks are the popular visuals, while easy installation features seem to be en vogue from a technical perspective.
Although hardwood is one of the oldest categories of flooring, it never fails to evolve with consumer tastes and innovate to meet her needs. Her tastes gravitate toward softer character looks and texturing for unique and authentic visuals, while her needs are for a floor that will withstand a busy, often demanding lifestyle without the need for refinishing or touch-ups. Mills came forward this year to meet both those needs simultaneously with fashion-forward styling and finishes that promise to look as good as on the day of install through its life. Continue reading Surfaces 2011: Hardwood blends style and performance
WASHINGTON—The Coalition for American Hardwood Parity (CAHP), an association of U.S. manufacturers of engineered wood flooring, filed an unfair trade petition on Oct. 21 regarding imports of multi-layered wood products from China.