Volume 27/Number 24; March 31/April 7, 2014
By Ken Ryan
Adairsville, Ga.—When Peter Spirer first joined Max Windsor Floors as a consultant tasked with establishing the brand nationally, he saw something special in the company’s hardwood products and in the quality of the independent retailers that took on the line.
“I always believed the best judges of a company’s overall strength were its customers,” Spirer told FCNews. “These people see everything. If they give a product line space in their showrooms, it signals approval.” Continue reading Max Windsor will ‘drill deeper’ with profit-minded dealers
Adairsville, Ga.—Magique, Parisian and Creme de la Creme, three new introductions from Max Windsor Floors at Surfaces 2013, have risen to the top of the company’s sales. Each is a Monumental Oak Plank, the company’s first venture into this category. Spearheaded by Magique, a unique entry due to its mixed widths of 9.5-, 6- and 3.5-inch packaged together in one carton, and by its 87-inch lengths, the category’s sales strength has surprised even its own sales team. 
Rancho Cucamongo, Calif. — Based on its optimism for resumed growth in the wood flooring sector, Max Windsor’s dual themes for 2012 are Growth and Glamour.
According to the manufacturer, the increase is mainly due to the tariff increase levied by the ITC against engineered wood flooring products made in China.