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Max Windsor will ‘drill deeper’ with profit-minded dealers

Volume 27/Number 24; March 31/April 7, 2014

By Ken Ryan

Screen Shot 2014-04-18 at 12.08.03 PMAdairsville, Ga.—When Peter Spirer first joined Max Windsor Floors as a consultant tasked with establishing the brand nationally, he saw something special in the company’s hardwood products and in the quality of the independent retailers that took on the line.

“I always believed the best judges of a company’s overall strength were its customers,” Spirer told FCNews. “These people see everything. If they give a product line space in their showrooms, it signals approval.” Continue reading Max Windsor will ‘drill deeper’ with profit-minded dealers

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Max Windsor acquired by Peter Spirer Group

max-windsor-acquired-peter-spirer-fullAdairsville, Ga—Hardwood firm Max Windsor Floors has been purchased by industry veteran Peter Spirer and two colleagues for an undisclosed price.

The new company, The Max Windsor Group, will be headquartered here and will continue to do business as Max Windsor Floors.

 Continue reading Max Windsor acquired by Peter Spirer Group

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Max Windsor soars on the 'wings of Magique'

max-windsorAdairsville, Ga.—Magique, Parisian and Creme de la Creme, three new introductions from Max Windsor Floors at Surfaces 2013, have risen to the top of the company’s sales. Each is a Monumental Oak Plank, the company’s first venture into this category. Spearheaded by Magique, a unique entry due to its mixed widths of 9.5-, 6- and 3.5-inch packaged together in one carton, and by its 87-inch lengths, the category’s sales strength has surprised even its own sales team. Continue reading Max Windsor soars on the 'wings of Magique'

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Max Windsor names Bykofsky Salesman of the Year

Norman Bykofsky, Max Windsor Floors' Salesman of the Year, with Peter Spirer, director of sales and marketing, and Sheila Bykofsky.

Norman Bykofsky, known to his customers and colleagues as “Stormin’ Norman,” was named Salesman of the Year by Max Windsor Floors.  Bykofsky and his wife and business partner, Sheila, manage South Florida for the company. They  joined the sales force only three years ago. Continue reading Max Windsor names Bykofsky Salesman of the Year

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Max Windsor introduces “Growth & Glamor” at Surfaces

Rancho Cucamongo, Calif. — Based on its optimism for resumed growth in the wood flooring sector, Max Windsor’s dual themes for 2012 are Growth and Glamour.

“We started crossing our fingers about 18 months ago,” said Joannie Liu, CEO, “hoping the strong growth we were experiencing wasn’t a fluke, and it wasn’t.” Ms Liu expressed, “gratitude to our growing dealer base, which continued to support our line, even at the bottom of the economic cycle.” Continue reading Max Windsor introduces “Growth & Glamor” at Surfaces

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Max Windsor Floor announces prices increase

Effective January 1, 2012, Max Windsor Floors will increase its selling prices by 4%-8% effective with merchandise ordered on or after January 1, 2012. According to the manufacturer, the increase is mainly due to the tariff increase levied by the ITC against engineered wood flooring products made in China.  Continue reading Max Windsor Floor announces prices increase