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Mohawk Industries sweeps top honors at FCNews’ 20th annual Awards of Excellence

Leading flooring manufacturer earns carpet, ceramic tile, laminate and wood awards from nation’s independent retailers

Screen Shot 2016-05-17 at 2.53.50 PMCalhoun, Ga.—Mohawk Industries, the world’s largest flooring company, took home top honors at FCNews’ annual Awards of Excellence at the May 12 ceremony.

Reflecting the strength and diversity of its product collections, Mohawk Industries captured the Best Overall Manufacturer title for the fourth time. Brian Carson, president of Mohawk’s Flooring North America segment, was on hand at the event at the Garden City Hotel in Garden City, N.Y., to receive the honor on behalf of the company.

“I appreciate the outstanding work of thousands of Mohawk employees whose talent and dedication earned our company these prestigious awards,” Carson said. “I am grateful to our retail partners for their resounding endorsement of Mohawk’s people and products. Honors like this reflect our ability to deliver great products, exceptional value and superlative service for our customers.”

The company also claimed five additional awards in specific flooring categories:

Mohawk – Best Carpet Manufacturer (Group A, which consists of larger manufacturers)

Dal-Tile – Best Ceramic Tile Manufacturer (Group A)

Marazzi – Best Ceramic Tile Manufacturer (Group B)

Columbia Flooring – Best Laminate Manufacturer (Group B)

Mohawk Hardwood – Best Hardwood Manufacturer (Group A)

Dal-Tile’s win was its eighteenth consecutive award in Group A, while Marazzi earned its ninth honor in Group B, illustrating its dominance in the North American ceramic tile market.

“The Awards of Excellence are particularly meaningful because they reinforce how thousands of customers feel about their relationship with our business as well as how they value our Daltile and Marazzi collections,” said John “JT” Turner, Jr., president of Dal-Tile. “Each of our team members plays a critical role in ensuring that we forge relationships with our customers through superior service and products that lead the industry in innovation, design and quality. Our long history of success in this awards program illustrates our commitment to excellence and the meaningful partnerships we enjoy with our customers.”

Mohawk recaptured the top carpet prize the company last claimed in 2014 while the laminate award for the Columbia brand follows five consecutive wins for the company’s Quick-Step brand, highlighting the depth of Mohawk’s laminate collections. The award for hardwood flooring was Mohawk’s first and reinforces the company’s momentum in this flooring category.

Though much of the night’s focus was on Mohawk’s multi-category wins, the company ensured the spotlight was shared with the host publication. Mohawk surprised the Floor Covering News staff with a special thirtieth anniversary cake and a celebratory toast to recognize the magazine’s significant impact within the industry.

Sponsored by Floor Covering News and Informa Exhibitions, proprietors of The International Surface Event (TISE), the Awards of Excellence were established as a way for manufacturers’ customers—retailers, distributors, designers, installers and specifiers—to honor the companies that they feel consistently provide the best service, professionalism of sales force, management responsiveness, value, design, B2B, handling of claims and ease of doing business.

The prestigious industry awards are voted on by independent retailers beginning at the annual Surfaces flooring trade show in January through March. Nearly 2,000 ballots were cast for the Awards of Excellence, a record for the twenty-year-old event.

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Marazzi participates in Boys & Girls Club Bench Donation at Coverings

MarazziBenchChicago–Marazzi’s Sistem A tile in the brand’s signature blue and white donned a decorative cube that was part of a larger donation to the Boys & Girls Clubs of Northwest Indiana.

During Coverings 2016, several tile manufacturers and designers, displayed decorated cubes as part of an initiative with the Tile Council of North America (TCNA). At the close of the show, the cubes were donated to several Chicago-area Boys & Girls Club locations for display or auction.

This is the third year Marazzi has participated in the program, held at the Coverings show annually. The unique design of the Marazzi cube this year emanates the bold personality of the brand with bright colors and clean lines influenced by a strong Italian heritage. In both style, and in life, Marazzi challenges customers to “Dare to be bold.”

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Daltile, Marazzi open N.Y. Design Studio

By Nadia Ramlakhan

April Wilson, director of brand marketing, Dal-Tile.
April Wilson, director of brand marketing, Dal-Tile.

New York—Daltile, an industry-leading brand of ceramic, porcelain, glass, metal, and natural stone tile products, opened a design studio in the heart of Manhattan Sept. 16 in partnership with its sister brand Marazzi. The remodeled 3,700-square-foot space, conveniently located near Union Square, is the fifth Daltile design studio to open its doors, joining Dallas, Philadelphia, San Francisco and Miami as a regional design hub for the brand.

A large conference room allows for meetings with clients.
A large conference room allows for meetings with clients.

The Daltile and Marazzi Design Studio serves as a collaborative workspace for designers in addition to being a place to hold networking and local association events for organizations including the Industrial Designers Society of America (IDSA) and the American Institute of Architects (AIA). The layout of the showroom is divided into two sections, which allows designers to browse products while educational events are in session.

“The first part is more of the showcase and the second part is the workplace,” said Laura Skeeters, commercial sales/store manager, Daltile. “We can have privacy during presentations, seminars or classes with up to 100 people—or even more—and still have use of the showroom without any interruptions. People can still gather information while we’re in here doing something different.”

An open concept design features movable workstations.
An open concept design features movable workstations.

The studio’s open concept design features movable workstations and can seat 100 comfortably. Overall, the space offers communal worktables, easy access to product samples and wall panels that showcase individual collections by material and application along with two vignettes (a kitchen and bath) that highlight unique product application. A loose tile library provides customers with full-size samples to help them match and coordinate colors and styles for their projects. Light panels show how various tiles will look in different settings, an important factor in choosing the correct tile for a customer’s space.

Panels along the walls display different design options.
Panels along the walls display different design options.

“When we first started things were in drawers and behind closed doors,” said April Wilson, director of brand marketing, Dal-Tile. “People weren’t sure if they could use them, they weren’t sure if they could open the drawers. [With this studio] we wanted to make sure everything was really accessible at all times so there are cubby holes all over the place and open drawers so you can see inside of them. We also provide different workstations—customers can be in a professional environment, be proud to bring clients in and work with them and bring colleagues in to go over different styles, techniques, options, etc. We created a little playground for them. That’s the Daltile message as part of the new brand repositioning—dream as big as you want because we’ve got everything you need.”

Digital tools in the studio allow customers to bring their design ideas to life. An LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build designs with the tile and stone visualizer tool.

Samples are easily accessible throughout the studio.
Samples are easily accessible throughout the studio.

This particular space differs from Daltile’s other studios to cater to its New York audience. “Certainly the product is relevant to our audience here,” Wilson said. “That’s the No. 1 way we distinguish design studios from each other. They all have a white palette because we want the colors and patterns to take center stage but open spaces and workstations allow our customers regardless of where they are to have the best experience possible. There are also different elements of flavor in each studio that take on the personality of the region it is in.” For example, an intricate mosaic wall depicting an apple blossom greets visitors, alluding to the city’s famed nickname.

Real-world applications serve as design inspiration.
Real-world applications serve as design inspiration.

Daltile offered attendees a sneak peek at some of its fall introductions scheduled to roll out Oct. 1, with additional launches slated for later this year. The new products draw inspiration from both traditional and contemporary designs. Portfolio offers customers a cement-look tile with rectified edges for a clean installation while Bee Hive, a hexagonal tile, caters to recent trends. Volume 1.0 provides high-DCOF StepWise technology, a patent-pending Daltile exclusive innovation. The surface technique combines slip resistance with superior cleanability.

Dignitary replicates the delicate veining and natural fossil layers of French limestone and can be used in contemporary or traditional designs. The large-format Ambassador series offers a high-end look that works well in both indoor and outdoor applications. Haut Monde reflects the look of sandstone and Consulate is available in two finishes: Consulate Antique, which conveys the smooth look of aged marble, and Consulate Quartzite, which amplifies quartzite’s natural texture.

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Marazzi introduces five new tile collections

Screen Shot 2015-06-04 at 10.22.11 AMDallas — Marazzi has introduced five new tile collections this spring, inspired by European design and time-tested materials. From reclaimed wood planks, daring mosaics, and hand-formed textures, to timeworn stone looks, the new collections embody inspiration from Marazzi designers’ worldly travels.

“Marazzi brings bold Italian design to the states, while nodding to the needs and trends we are seeing in American interiors,” said April Wilson, director, brand marketing, Dal-Tile Corp. “We aim to inspire our customers to create unforgettable spaces that reflect their confident and unique styles through time-tested materials and captivating textures.”

New collections include two wood looks: Preservation, which emulates reclaimed wood-planks and Knoxwood, which brings a warm, rich feel to the floor. Midpark Mosaics radiate patterns that are a work of art for the wall, and Summerville provides a replica of timeworn limestone. Middleton Square is a glossy, monochromatic statement that emulates hand-formed tiles.

Preservation captures the seductive beauty of reclaimed wood with Colorbody rectified porcelain that’s both more versatile and easier to maintain than real wood. Sensual organic colors add depth and sophistication while extensive variability entices the eye to linger and savor every last detail. Advanced 3D imaging replicates the gorgeous nuances of reclaimed wood, aged and enhanced with heavily grained saw cuts, and worn, scraped, unfinished boards.

  •  ColorBody porcelain with the look of reclaimed wood
  •  Sizes include dramatic 6 x 36 and 9 x 36 planks
  •  Use in residential and commercial applications including retail spaces and dining environments

Knoxwood by Marazzi Confidently Exudes Warmth and Richness

In Knoxwood by Marazzi, stunning 3D visuals and grain line variations from plank to plank epitomize the random characteristics of wood, while the porcelain body ensures strength and durability. Well-suited for both wet and dry areas, this product can be used in highly original places from showers to patio spaces for a stunning effect both indoors and out. Available in four beautiful colors, Knoxwood exudes the warmth and richness of natural wood in a 6 x 24 plank, complementing both residential and commercial designs, and enticing the eye in any space.

  •  Easy-to-handle 6 x 24 modules
  •  Four stylish, realistic mid-range colors — Caraway (gray), Ginger (light brown), Nutmeg (dark brown) and Spice (medium brown)
  •  Smooth surfaces with 20-plus different faces, the result of fine-tuned 3D digital printing

Midpark Mosaics by Marazzi Mixes It Up with a World of Materials

Natural stones and multi-surfaced porcelain create striking dimensional wall art in Midpark Mosaics. With dazzling combinations of color, texture, and sheen, this intricate, mesh-mounted mosaic makes a bold statement in any room. Utilized in full-sized pieces or cut into accent strips, Midpark Mosaics is suited for any trend-forward residential or commercial setting. Complementing marble, limestone, slate, metal and glass, it can serve as a striking focal point or create dramatic interplay with other design elements indoors or out.

  •  Incorporates five color ranges from white to charcoal; three random shapes—trapezoid, square and rectangular; five different natural stones; and three finishes—metallic, crackled and pearlized
  •  Both modern and traditional colors are integrated into the mix, all in fresh gradations and formats that encourage customization
  •  Experiment with the three different sizes within a given color range to achieve both cohesion and intrigue

The allure of aged French limestone inspires Summerville large-format porcelain tile by Marazzi. Achieved with the latest 3D technology, enticing colors and veining emulate a weathered look for enduring appeal, while the softly worn surface and rustic chiseled edges combine to suggest the wear that naturally occurs with centuries of footsteps. Using a single palette or innumerable color blends, Summerville allows you dial up the contemporary or accentuate classic elegance.

  •  Three large format sizes, 20 x 20, 12 x 24 and 18 x 36, plus mosaics in 2 x 4 herringbone and 2 x 2 formats
  •  Innumerable combinations can be created with colorations of ivory, beige and gray
  •  Porcelain’s strength and durability eliminate the considerations that come with natural limestone

With its modern take on artisanal, hand-formed masonry, Middleton Square lets vertical spaces speak for themselves. Available in six exquisite colors, the pairing of subtle undulation and a bold 4 x 12 size makes this a versatile choice for any fashion-forward design. Straight-line or staggered patterns can be installed vertically or horizontally and integrate stylishly with stone, wood and metal elements. Punctuating residential or commercial settings, Middleton Square adds striking sophistication to any room.

  •  4 x 12 monochromatic neutrals
  •  Six shades of white, almond, taupe, gray and black
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Dal-Tile re-launches family of brands

Screen Shot 2015-04-14 at 3.01.14 PMDallas—Dal-Tile has re-launched its family of brands: Daltile, American Olean, Marazzi and Ragno. After a year of intensive research, each of Dal-Tile’s brands has been repositioned within the marketplace.

“In the world of tile, it’s imperative not to blend into a sea of sameness, and that was the dominant driver behind the strategy of our brand development process,” said John Turner Jr., president of Dal-Tile. “We’ve worked diligently to differentiate Daltile, American Olean, Marazzi and Ragno from each other and from the competition. Our customers will notice there are no disruptive changes, but rather a dedicated focus on areas we know are vital to our success: brand identity, product availability, exceptional service, value to our customers and unmatched logistics.”

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Marazzi introduces six new collections

Screen Shot 2014-06-02 at 10.23.46 AMDallas — Marazzi USA announced it has launched six new collections exuding international influence: Caicos glass mosaics, Treverkchic, Fontanella and Lounge14 color body porcelain, San Savino porcelain and Livigno ceramic tiles.

Concrete, glass, wood and woven textures are seen throughout the collections as stand-alone or even mixed mediums, offering a range of sizes from large format planks to detailed mosaics, presenting fresh and unique options for customers.

“Like our brand, these collections reflect old-world European roots with a uniquely American twist,” said Marianne Cox, director of brand marketing, Marazzi USA. “We are always looking for ways to surprise and delight our customers with original and on-trend choices and we believe these deliver.”

Caicos glass mosaic tiles feature brilliant mottled colors of sand and sea. Inspired by traditional art glass, the dynamic colors are introduced while the glass is in a molten state, so they are swirled, not static. Six color combinations are included in the series: Baby Beach (olive), Blue Beach (teal), Crane Beach (blue/brown), Eagle Beach (tiger’s eye), Grace Beach (gray/blue) and Shoal Bay (beige/taupe). The collection is available in 1 x 1 and 1 x 4 interlocking glass combinations.

Fontanella color body porcelain draws on the growing trend of blended mediums on a single surface, a mix of stone and wood seamlessly integrates the finest characteristics of each medium into a variable landscape. Tiles feature stone, wood or mixed visuals – no two installations will be the same, according to the company. Color choices are Brianza (beige), Milan (gray) and Monza (white). The collection includes sizes of 20 x 20 slabs and 18 x 36 planks. These tiles contain 21% recycled content and has a low life-cycle cost. The collection also meets DCOF minimum 0.42 Wet criteria for slip resistance, making it suitable for interior and exterior applications.

Livigno ceramics capture the look of primal weathered stone in modern, easy-to-install, easy-to-clean ceramic tile engineered for interior residential installations. The visual depicts the natural fractures and fissures of natural stone. The collection is available in three colors: Grigio (grey), Oro (golden brown) and Noce (walnut). Available in 12 x 12 and 18 x 18, the collection is accompanied by a 2 x 2 mesh-mounted mosaic sheet and 3 x 12 bullnose trim.

Lounge14 color body porcelain conveys the sense of old-world textiles with contemporary color body porcelain via 3D digital print technology. Four colors are available: Cosmopolitan (beige), Martini (black), Sidecar (gray), and Spritzer (white).

Sizes for this collection include: 9 x 36, 18 x 36 and 12 x 24 field tile, 12 x 12 mosaics (comprised of 2 x 2 squares), 12 x 24 random strip mosaics, 3 x 24 bullnose trim, 6 x 12 cove base and 1 x 6 out angles. A 12 x 24 decorative inlay features right-angle graphic combinations for each color in the series.

San Savino porcelain proves the growing sentiment that stone is not the only option when it comes to tile options. Available in three shade ranges: Greve (gray), Pienza (beige) and Volterra (charcoal) and in large planks (12 x 24 and 18 x 36) and squares (20 x 20), as well as mesh-mounted 2 x 2 mosaics. Bullnose, cove base and out angle trims are also available.

Treverkchic color body porcelain takes authentic visuals and textures and long plank sizes translate the warmth of handcrafted wood. These close-grain natural walnut and teak looks were developed with 3-D digital print technology ensuring no two tiles would be the same. Three widths and an impressive 48-inch plank length elevate the collection above current wood-look offerings. Colors include: Africa, Americano, Francese, and Italiano available in wide-plank sizes of 6 x 48, 9 x 48 and 12 x 48.

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Dal-Tile to build new tile manufacturing plant, distribution center in Tennessee

Screen Shot 2014-03-10 at 11.53.10 AMDallas — Dal-Tile announced plans to build a glazed porcelain and colorbody tile manufacturing plant and distribution center in Dickson, Tenn., near Nashville. The 1.4 million square foot plant is scheduled to open in late 2015 and will be the Dallas-based company’s 11th manufacturing facility in North America.

Dal-Tile president John Turner, Jr. announced the new plant at a news conference in Dickson with Mohawk Industries chairman and CEO Jeff Lorberbaum, Tennessee Gov. Bill Haslam, and other state and local officials.

“We’re extremely pleased to further expand our manufacturing capability to Dickson and the state of Tennessee, which will grow our leading position within the industry to meet customer demand,” Turner said. “By partnering with Dickson County and Tennessee state officials, we were able to find a perfect match for our manufacturing expansion needs and continue to provide the exceptional service our customers require.”

Turner said the Dickson plant will utilize the latest advanced decoration technology, including its Reveal Imaging capability, to produce innovative and stylish ceramic tile products; the plant will also have the flexibility to produce larger format and plank format tiles marketed through its five leading brands in North America: Daltile, American Olean, Marazzi, Ragno and Mohawk. The five brands are sold through Dal-Tile’s three primary distribution channels: home centers, independent distributors and company-owned stores.

The Dickson plant will have glazed porcelain capabilities, as well as technology to meet the need of the commercial market through technical color body products, plus in-line rectification and polishing to meet market requirements.

Dal-Tile products are used throughout new residential construction, residential remodeling construction and commercial construction. In 2013, Mohawk completed its acquisition of The Marazzi Group, a global leader in ceramic tile with worldwide brand recognition and operations in the U.S., Europe and Russia. Marazzi’s U.S. operations were integrated into Dal-Tile in 2013.

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Analyst Stifel Nicolaus is bullish on Mohawk

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Calhoun, Ga.—Analyst Stifel Nicolaus said it is raising its 2014 earnings estimates for Mohawk Industries after meeting with the company’s chief financial officer.

Stifel said it is raising its full-year estimate from $7.69 per share to $8.15 “to reflect much greater contribution margins in carpet and higher synergies in laminate and ceramic than we had originally modeled.” 

It has a “buy” rating on Mohawk, which will be added to the S&P 500 later this month. 

Mohawk, Stifel said, should benefit from a continuing rebound in the residential and commercial markets in the U.S., which comprise approximately 70% of consolidated revenues. Continue reading Analyst Stifel Nicolaus is bullish on Mohawk

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Cersaie 2013: Porcelain, ceramic and everything in between

Despite Italy’s economic crisis, visitors come out in droves to see exhibits

Oct. 21/28 2013; Volume/number 13

By Emily Bowbridge

Screen Shot 2013-10-25 at 3.27.50 PMEconomic turmoil and financial uncertainty across much of Italy was of little hindrance to the more than 100,000 attendees who turned out for the 31st edition of Cersaie, the world’s largest exhibition of stone, tile and sanitary wares, along with related technical and retail tools. An average of 20,000 visitors per day over the fair’s five-day period—which opened on a Monday as opposed to the usual Tuesday start—was augmented by an increase in foreign attendees as other parts of the world clawed their way up from the pit of a global economic recession. Continue reading Cersaie 2013: Porcelain, ceramic and everything in between

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Tile companies emphasize green initiatives

Sept. 16/23 2013; Volume 27/number 11

By Louis Iannaco

Screen Shot 2013-09-25 at 2.13.52 PMAs consumers learn more about the benefits of product sustainability, tile associations and producers are increasingly embracing the concept of answering the green call through the creation of initiatives, programs and product offerings leading to a market that has now become permeated with environmentally friendly products.

With ceramic and porcelain tile already considered an ecofriendly product, the segment has raised the bar with what can still be achieved regarding sustainability. According to Bill Griese, standards development and green initiative manager for the Tile Council of North America (TCNA), with the recent approval of LEED Version 4, much attention is now given to new and significantly revised standards for products. “These requirements encompass several new concepts, which have been maturing over the past few years and, in fact, have already taken effect within several other green building standards and rating systems. Continue reading Tile companies emphasize green initiatives