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Innovative, resilient solutions in glue are here

Back in the day, flooring adhesives were, well, were adhesives for flooring. The offerings in this segment were just as broad as the floorings available; basically, glue for carpet and the rest, with not much emphasis on the rest.

Nowadays, in the modern age of specialization—not unlike how in baseball relief pitchers have evolved into closers, seventh- and eighth-inning men, left-handed relief specialists (who usually face only one batter), and middle relief/spot starters—adhesives are produced specifically for each flooring segment on the market. Continue reading Innovative, resilient solutions in glue are here

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Mapei introduces liquid-rubber crack-isolation membrane

DEERFIELD BEACH, FLA.In response to installer requests, Mapei has introduced Mapelastic CI, a premixed liquid-rubber crack-isolation membrane for installation under ceramic tile or stone. This quick-drying product can be used in interior and exterior environments on residential or commercial projects.

Continue reading Mapei introduces liquid-rubber crack-isolation membrane

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Mapei introduces two new grout products

Deerfield Beach, Fla.—Mapei has introduced two new products that help property owners maintain and update the grout joints in their tile.

Grout Maximizer is a premium latex-based additive for mixing with the company’s Keracolor S Portland-cement-based grout to increase resistance to water and oil-based stains. When added to the grout at the time of installation, Grout Maximizer is easier to apply than epoxy grouts but still provides reduced absorption of water, dirt and spills. Continue reading Mapei introduces two new grout products

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How brands help retailers close sales

Brands are considered an interface between the company that makes the product and the end user. People can more easily identify a range of offerings if they have recognized labels, which, in turn, boosts sales for retailers, experts say. In addition, branded products can command premiums since they are considered a step above commodities in the consumer’s eyes. Continue reading How brands help retailers close sales

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Today’s ceramic glues are better, more efficient than ever before

“It’s not your grandmother’s linoleum” is a line that has become quite prevalent in recent years as the offerings in resilient flooring have evolved into fashion-forward, state-of-the-art, high-performance products. It can also be applied to ceramic tile, as technology continues to play a major role in advancing the segment, as well as tile adhesives. Continue reading Today’s ceramic glues are better, more efficient than ever before

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Adhesives: Urethane vs. non-urethane products

Life’s most pressing arguments often pit extremes against one another in a black-and-white format to determine a victor: republican vs. democrat, sunlight vs. moonlight, land vs. sea, right vs. wrong.

Of special importance to the floor covering professional, the adhesive argument, urethane vs. non-urethane, should not be overlooked. Urethane adhesives have been around for decades, and installers are comfortable with the long-standing properties: ease of use, high-strength, fast curing speed, and absence of water and solvents. Continue reading Adhesives: Urethane vs. non-urethane products

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Daltile awards $21,000 in charitable donations at meeting

Dallas—In late March, Daltile held its annual national sales meeting in Indian Wells, Calif. The company’s sales regions competed in a variety of fun team building events resulting in a donation of $21,000 to seven noteworthy charities.

Key vendor partners including, Noble Company, Color Fast Caulk, James Hardie, Mapei, Laticrete International, Custom Building Products and Protecto Wrap agreed to donate $3,000 dollars on behalf of each of the seven competing teams to Daltile’s charities. Continue reading Daltile awards $21,000 in charitable donations at meeting

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Surfaces 2011: Move to Mandalay finds favor with exhibitors, attendees

LAS VEGAS—If Surfaces 2011 serves as a bellwether of the flooring industry for the coming year, then the industry has plenty to look forward to in the months ahead. Most exhibitors had nothing but good things to say about the show, the move to Mandalay Bay and the quality of traffic. Retailers also took a liking to the new venue as well as the layout. Continue reading Surfaces 2011: Move to Mandalay finds favor with exhibitors, attendees

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Bonding breakthroughs seal the year: Using technology to advance products

Advancements in technology keep raising the bar for products in the flooring industry. Ceramic tile manufacturers can now create the look and texture of real slate floors (and others) with porcelain, while the finished product in the laminate category sometimes fools the most experienced industry veteran into thinking he or she is walking on the real thing. The same holds true for the glue that holds the flooring industry products together. Continue reading Bonding breakthroughs seal the year: Using technology to advance products

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Mapei names Bourdage marketing director

DEERFIELD BEACH, FLA.—Mapei has named Real Bourdage as strategic marketing director. He replaces Jeff Leone, who left the company to pursue other opportunities.

Bourdage is charged with helping Mapei Americas achieve its sales and marketing goals, noted Luigi Di Geso, president and CEO of the
business unit. Bourdage comes to Mapei with more than 30 years of experience in the field. He has held senior management positions with H.B. Fuller in Canada, including president of its TEC Specialty Products division, as well as Aqua Mix and Custom Building Products. Continue reading Mapei names Bourdage marketing director