Posted on

MAPEI announces winners of 80th anniversary contest

Deerfield Beach, Fla.—As 2018 began, MAPEI Corporation closed out its 80th anniversary celebrations by announcing the winners of its 80th Anniversary Giveaway contest. Themed “Celebrate our past—enjoy our presents,” the contest invited contractors in all of the industry segments the company serves to send in their purchase receipts and receive entries that would make them eligible to win special prizes.

Approximately 30,000 entries were recorded, and winners were drawn by an independent sweepstakes administrator. The prizes included quadcopter drones, a Colnago road bike, a four-wheel ATV and the grand prize of a side-by-side off-road vehicle.

Following are the winners:

  • Grand-prize winner (the side-by-side off-road vehicle): Brian Schmidt of Mr. David’s Flooring International, Itasca, Ill.
  • First-prize winner (the four-wheel ATV): Michael Messina of Messina Floor Covering, Cleveland, Ohio
  • Second-prize winner (Colnago V-1R road bike designed by Ferrari): Darya Rheinschmidt of Rheinschmidt Tile & Marble, Burlington, Iowa
  • Third-prize winners (the DJI Phantom 4 Quadcopter drone): Greg Hendrickson of EER, Pomona, Calif.; Josh Turner of Turner Ceramic Tile, Kansas City, Kan.; and Diane Addison of Addison Global Interiors, Portland, Ore.

Luigi Di Geso, president and CEO of MAPEI North America, presented Schmidt with a helmet during a press conference at Surfaces in Las Vegas. “This is for you to use when driving your side-by-side around the Mr. David’s headquarters in West Chicago,” Di Geso said. “On a more serious note, we are very pleased to be the supplier of choice to so many knowledgeable contractors with solid histories of experience and expertise. We congratulate all the winners in the MAPEI 80th Anniversary Giveaway, and we thank all of our customers for their business.”

Posted on

New Mapei solutions meet installation needs

Planitex_SL_50lb_rgbDeerfield Beach, Fla.—To meet the challenges inherent in the repairing and smoothing of existing gypsum underlayments before the installation of floor coverings, Mapei is complementing its traditional self-leveling technologies with two new high-performance, gypsum-based solutions—Planitex SL high-flow, gypsum self-leveling underlayment and Planitex SLF fiber-reinforced, gypsum self-leveling underlayment.

Planitex SL and Planitex SLF are for use in dry interior residential and commercial areas. Planitex SL has high-flow characteristics, is easy to mix and place, and produces an exceptionally smooth, hard surface. Planitex SLF is a fiber-reinforced, gypsum-based, self-leveling underlayment with enhanced flexural strength that creates the same results in similar situations. These self-leveling underlayments provide an excellent level substrate for a wide variety of floor coverings and can also be used to cover radiant or in-floor heating systems.

“The addition of Planitex SL and Planitex SLF to our self-leveling underlayments line gives us the ability to provide an even more in-depth portfolio of products for flooring contractors,” said Jeff Johnson, Mapei’s business manager for floor covering installation systems. “Every day, flooring installers are faced with different surfaces that need just the right solution to maximize the beauty of installed floors, whether the floor coverings are tile, carpet, wood or vinyl. Our gypsum-based, self-leveling underlayments give them one more Mapei tool they can trust to get the job done right.”

Planitex SL and Planitex SLF are available at Mapei distributors in the United States and Canada. Mapei representatives can be contacted for demonstrations of these self-levelers, and Mapei’s U.S. and Canadian technical services departments are available to answer contractors’ questions.

Posted on

Mapei supports Gary Sinise Foundation

Screen Shot 2015-11-04 at 1.09.32 PMDeerfield Beach, Fla.—Mapei has provided Gary Sinise Foundation’s R.I.S.E. program with flooring installation products for a wounded veteran’s smart home. The company supplied mortars, grouts and adhesives for installing tile, stone, wood, carpet and vinyl flooring in the home of U.S. Marines Staff Sergeant Jason Ross in Fallbrook, Calif.

“It is a privilege for us to work with the Gary Sinise Foundation to help soldiers like Jason return to a secure and rewarding life after their service in protection of our country,” said Jeff Johnson, business manager for Mapei’s floor covering installation systems.

Posted on

Edelmayer joins Mapei Americas

Eric Edelmayer_1Deerfield Beach, Fla.—Eric Edelmayer has joined Mapei Americas as the business development manager for sheet membranes. In his new role, Edelmayer will promote existing sheet membrane products and expand the company’s sale of sheet membranes into new areas.

Edelmayer has been in the tile industry for over 30 years, specializing in sheet membranes for waterproofing, crack isolation and sound reduction. His experience varies from technical services to sales management. Most recently, Edelmayer served as the director of contractor services with Noble Company.

“Eric has the expertise to help us from both sales and technical perspectives,” said Carol Hould, director, national sales, Mapei. “His technical knowledge of sheet membranes will be instrumental in helping us expand this category and in positioning our branding strategy as we develop an offering that extends from underground through the roof on construction sites.”

Posted on

Adhesive producers dish on sticking to standards

October 13/20, 2014; Volume 28/Number 9

By Louis Iannaco

Screen Shot 2014-10-31 at 12.24.38 PMFor adhesive producers, ‘adhering’ to industry standards shows their customers that safety is a priority when it comes to formulating and developing products. While there are universal standards most manufacturers follow, they also utilize different guidelines depending on what they produce and to which markets they cater, with the heaviest emphasis in recent years on green developments.

Take Bostik, for example. The needs and safety of the customer and installer come first, according to Eric Kurtz, market manager of the company’s hardwood and resilient flooring systems. Changing environmental regulations over the last decade have acted as a catalyst for continued developments for the company.

“One example of this is solvent-based adhesive systems,” Kurtz said, “which used to be common in the hardwood market and are now becoming more difficult to find as most local codes prevent or limit their use.”

In citing the tile installation industry’s Improved Modified Dry-Set Cement Mortars-designated standard A118.15, finalized in 2012, Kurtz believes it offers improved test methods and the ability to further differentiate a dry-set mortar’s performance. “This is an added benefit to the customer in his ability to more readily select the performance criteria of their dry-set mortar in order to match the functionality required for the finished installation.”

Steve Lontchar, vice president of technology at DriTac Flooring Products, noted there are various associated standards and recommended guidelines applicable to the flooring industry that must be considered during the adhesive development process. These standards include, but are not limited to, application and installation methodologies or guidelines based on flooring, in-service performance requirements (tensile/peel/shear strength), elongation, moisture vapor transmission resistance as tested according to ASTM test methods, and environmental regulations.

According to Greg Wood, president of Advanced Adhesive Technology, the creation of the ANSI S-600 installation standards and ANSI S-800 claims standards are two of the most recent advancements for the flooring industry. “These resulted from the efforts of flooring, adhesive, installation and other representatives from the yarn and backing manufacturers. The process took several years to complete.”

Creating regulations

Jeff Johnson, business manager of Mapei’s Floor Covering Installation Systems line, said the creation of an ASTM standard takes years of collaborative effort from manufacturers. “Once a draft document has been developed, it must pass peer review and validation, which can take a very long time to accomplish.”

Many regulations taking place within the adhesives industry over the last decade have focused on the environment. Established in 2005, California’s South Coast Air Quality Management District’s (SCAQMD) VOC Rule 1168 for Adhesive/Sealant applications—the most well known VOC regulation in the wood flooring adhesive segment—has been a strong driver for new product development at Bostik. “Most of our recently launched products, such as Ultra-Set SingleStep2, GreenForce, LVT-Lock and PowerElastic, all have zero VOCs as calculated by this standard,” Kurtz said.

A revision of VOC Rule 1168 was initially proposed in February for public review. “The rule revision has received feedback from various sources, including individual companies and industry-affiliated agencies for amendment purposes, with a vote on the finalized version expected by the end of the year.”

Screen Shot 2014-10-31 at 12.26.03 PMAt Royal Adhesives, the focus is on the Global Harmonization System (GHS), a program for standardizing the classification and labeling of chemicals, which includes flooring adhesives. “This will affect the labels and safety data sheets for the products,” said Sonny Callaham, technical product manager. “No longer will you have a ‘caution’ statement on the front label panel; now you’ll have, if needed, a pictogram that will notify of any precautions needed.”

As a general rule, he added, Royal sees VOC content as one of the most important regulations when developing new products. “We typically use Rule 1168 (where applicable) as the guideline, but VOC restrictions can vary from state to state depending on the type of product.”

In most cases, European industry standards are similar to or stricter than those in other countries, especially when it comes to the environment. For example, Stauf’s adhesive products are developed in Germany with a focus on global regulations. “If a new product meets or exceeds the standards in Europe, it will also meet or exceed ASTM, EPA, TCNA, SCAQMD or similar standards around the world,” said Wolfgang Stauf, president.

According to Stauf, the biggest impact in the last 20 years has come from Europe’s environmental movement, where the Association for the Control of Emissions In Products For Flooring Installation created strict standards for adhesive emissions. “A typical resilient adhesive would emit between 2000 and 5000 mikrograms of VOCs into one cubic meter of air,” he said. “Today’s products have to be below 500, and most are below 200, so indoor air pollution has decreased to less than 10% of what it used to be.”

Rule 1168 is still the main guideline to which Mapei responds, Johnson said. The company also follows emission requirements from the Carpet and Rug Institute for related adhesive products. “LEED v4 is also important to us and has, in some cases, changed the way we purchase and select raw materials we use to make our products. Wherever possible we use rapidly renewable or recycled raw materials, and reduce hazardous ingredients without compromising performance.”

Installer input

Adhesives can make the lives of installers much easier or more difficult, depending on their experiences with the product used on the job. The consensus among adhesive executives is that installer input is key to developing safe products.

As Kurtz noted, if an installer doesn’t like the smell of an adhesive, working characteristics or performance of a product, “they will try to avoid working with it in the future, so Bostik focuses heavily on any input from installers.”

Royal relies on field-testing for any new product it introduces to market. “This is the only way we can ensure it will work,” Callaham said. “Our sales team is filled with experienced installers who provide input to our lab daily.”

Installer feedback is invaluable when developing new adhesive products, Johnson said. However, he added, “their input may not be as important when developing standards, as those are politically charged topics and are heavily argued by the manufacturing community since they may directly influence manufacturers’ financial bottom lines.”

Manufacturers continue to update their products’ green benefits and performance attributes, in addition to keeping up with the latest standards. For example, DriTac recently introduced The Golden Bullet, DriTac 4141, which offers subfloor moisture control with no testing required. Lontchar said, “This 4-in-1 green sound and moisture control urethane wood adhesive has been tested and certified by CRI’s Green Label Plus program and offers zero VOCs solvents.”

Maintaining its commitment to green, Bostik continues to refine products that are better for the environment and the health of both installers and occupants, Kurtz said. The company’s Dimension grout uses recycled glass, while a new product for rubber flooring, GreenFusion2, uses 27% rapidly renewable content. Ultra-Set SingleStep and Vapor-Lock use recycled rubber that has been ground into spacers that control the thickness of the applied membrane to aid installers.

Posted on

Adhesives: Formulating a premium product

Suppliers dish on best of the best

June 9/16, 2014; Volume 27/Number 29

By Louis Iannaco

Screen Shot 2014-07-10 at 10.23.15 AMWhat constitutes a premium adhesive? What must it do? Are there actual industry standards for what is considered premium?

According to several adhesive producers, numerous factors must be taken into account when it comes to a product’s premium status, and, in certain segments, the industry is setting standards as stricter guidelines are being put into place.

The consensus among adhesives executives is the ingredients utilized during formulation usually determine the best products. There is also a meeting of the minds when it comes to the ability of a product to multi-task; to be considered premium, offerings must work to achieve more than one goal.

Top-notch products

According to David Ford, vice president of sales and marketing at Stauf USA, a premium-grade adhesive is usually comprised of the “best of the best” ingredients. As in grades of paint or lumber, there are better grades of raw materials used in the process. “Some resins are extremely clean while others will allow more impurities. The higher the quality of resins, the more solid content and less filler you have, meaning you’re getting more sticky stuff.”

Some adhesives have special qualities that help achieve very high shear strength, while others maintain high shear and allow for moisture protection and sound absorption, Ford noted. Premium products must maintain body “and not ‘slump.’ Ridge height is important in bridging the gap between subfloor and wood floor, or whatever the floor covering.”

Larry Scott, vice president of field technical services for Dri-Tac Flooring Products, agreed, saying the term “premium” has historically been synonymous with best-in-class. “In recent times, a sound argument could be made to redefine this term as ‘inherent best-in-class overall value.’”

In the realm of flooring adhesives, Scott added, “This value can be and is assessed through various categories, including but not limited to application properties (easy spreadability and clean-up), performance characteristics (rate of cure, mechanical property development, moisture and acoustical abatement), environmental considerations (eco-friendly, sustainability, regulatory compliance) and cost effectiveness.”

According to Scott, Dri-Tac’s 2008 introduction of its 1001 All-In-One offering—the very first urethane-based 4-in-1 green sound and moisture control wood flooring adhesive—is proof of the company’s Screen Shot 2014-07-10 at 10.23.49 AMcommitment to premium product excellence.

Now Dri-Tac has another product it believes features the most innovative urethane-based adhesive technology on the market. The Golden Bullet, DriTac 4141, is a premium-grade, 100% green, 4-in-1 sound and moisture control wood flooring adhesive that does not require moisture testing and offers unlimited subfloor moisture control. With unlimited board thickness, width and length allowed, The Golden Bullet offers the very latest in premium-grade adhesive technology and product formula attributes. “This zero VOC, zero solvent product simplifies wood flooring installations when sound and moisture control is needed,” Scott explained.

Eric Kurtz, Bostik’s market manager, hardwood and resilient flooring systems, also believes premium products possess performance attributes and/or features that go above and beyond simple glues. For example, the company’s Ultra-Set SingleStep2 utilizes Axios Tri-Linking polymer technology to combine high-strength adhesive, moisture barrier and sound abatement technologies in one formulation, “making it easy to trowel and clean off prefinished hardwood even after cure.”

The product also contains Bostik’s patent-pending Thickness Control Spacer Technology, a proprietary feature ensuring the ideal membrane thickness between the substrate and hardwood flooring is maintained.

The ingredients used in W.F. Taylor adhesives are a major factor when it comes to producing premium products, while state-of-the-art technology plays a starring role. A basic adhesive offers a subpar bond between the subfloor and flooring of choice, but a premium adhesive provides advanced chemistry, top quality ingredients and incorporates multiple high-performing functions.

“Developing a premium adhesive takes advanced technology, research and development, as well as third-party testing to prove your product is of premium standards,” noted Kristine Elledge, marketing coordinator. A premium adhesive also provides functions such as moisture control, anti-microbial protection, sound reduction, crack isolation, thermal enhancement, etc.”

Setting standards

In 2012, the tile installation industry finalized the new category, Improved Modified Dry-Set Cement Mortars, that is designated A118.15. This new standard joins A118.1 (unmodified mortars), A118.4 (modified standard mortars) and A118.11 (mortars for use over plywood) as an additional tool in differentiating products.

According to Dan Marvin, Mapei’s director of technical services, A118.15 details the requirements for high-performance mortars that can be used in freeze/thaw environments, submerged applications, areas with elevated expansion and deflection, hot environments and more. Additionally, mortars can now be categorized as extended working time (E), slip-resistant (T) and fast-setting (F).

Mapei has pushed for this new standard for many years as the U.S. market has been slow to adopt Europe’s ISO criteria for mortars that already include the ‘E,’ ‘T’ and ‘F’ categories, he explained. The new standard allows specifiers to call out the performance requirements they need on the job without fear the installer will substitute a less robust product due to last-minute value engineering, Marvin noted.

Posted on

Tile companies emphasize green initiatives

Sept. 16/23 2013; Volume 27/number 11

By Louis Iannaco

Screen Shot 2013-09-25 at 2.13.52 PMAs consumers learn more about the benefits of product sustainability, tile associations and producers are increasingly embracing the concept of answering the green call through the creation of initiatives, programs and product offerings leading to a market that has now become permeated with environmentally friendly products.

With ceramic and porcelain tile already considered an ecofriendly product, the segment has raised the bar with what can still be achieved regarding sustainability. According to Bill Griese, standards development and green initiative manager for the Tile Council of North America (TCNA), with the recent approval of LEED Version 4, much attention is now given to new and significantly revised standards for products. “These requirements encompass several new concepts, which have been maturing over the past few years and, in fact, have already taken effect within several other green building standards and rating systems. Continue reading Tile companies emphasize green initiatives

Posted on

MAPEI enters Turkey with Wallmerk acquisition

Milan, Italy – Mapei SpA – a worldwide leader in manufacturing chemical products for the building industry that produces more than 1,400 products for more than 55,000 clients all over the world – now operates 63 plants in 31 countries on five continents, thanks to the acquisition of 100% of the Turkish company Wallmerk Construction Chemicals Building Industry and Trade.

Founded in 2007, Wallmerk Construction is located in in Polatli OSB, one of the most important industrial zones in Ankara, which is a strategic area for Turkey. The company is located on a total surface of 247,569 sq. ft. (23 000 m2), with 53,819 sq. ft. (5 000 m2) of covered space. It is active in the production and trade of chemical products for the building industry, with a wide range of more than 200 products. Their offerings include waterproofing systems, special mortars and mortars for anchoring, tile adhesives and grouts, materials for thermal insulation, indoor and outdoor coatings, industrial floorings and other construction materials. In 2012, the company reached a turnover of more than 10 million Euros. Continue reading MAPEI enters Turkey with Wallmerk acquisition

Posted on

Mapei wins Manufacturer of the Year

Deerfield Beach, Fla.When the Manufacturers Association of Florida announced the four winners of this year’s Manufacturers of the Year competition, Mapei’s Fort Lauderdale plant took home the award for the category of Manufacturers with 66-130 Employees.

The Association judged each company on leadership, strategic planning, customer and market focus, measurement, analysis and knowledge management, workforce focus, and process management. In addition to evaluation of applications, tours of finalists’ facilities were made by the judges.  Continue reading Mapei wins Manufacturer of the Year

Posted on

Adhesives companies diversify product offerings

By Louis Iannaco

Volume 26/Number 20; February 18/25, 2013

When it comes to adhesives manufacturers, the goal has always been pretty simple: getting product to stick to the floor. However, FCNews spoke to several companies at Surfaces 2013 and learned there’s more to the story. Continue reading Adhesives companies diversify product offerings