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Mannington builds new rubber flooring facility

Salem, N.J.—Mannington Mills is building a new facility in Calhoun, Ga., to produce its Mannington and Burke brands of rubber flooring.

Currently, the company’s San Jose, California-based facility manufactures these products, but due to the continued growth of the rubber business, the company has become “constrained in the current manufacturing footprint there,” according to Bob Pitman, president of Burke Industries, a wholly owned subsidiary of Mannington Mills. “The new Calhoun plant will allow us to effectively serve our customers and support anticipated growth in the business. Our custom process and environmental products divisions will remain in San Jose,” he said.

According to Russell Grizzle, president and CEO, Mannington, this $42-million investment on 78 acres located near the Mannington Commercial facility in Calhoun is “another installment in Mannington’s ongoing long-term growth in Calhoun.”

Over the next several years, Mannington plans to add about 200 jobs at the facility, which will be in full operation in January 2019.

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Ten people making a difference

May 14/21, 2018: Volume 33, Issue 24

One measure of success in business or in life is being able to make a positive impression on the lives of others. Whether that is achieved through strong leadership, perseverance, compassion, humility or some other personality trait, this year’s Ten People Making a Difference list has impacted the flooring world in many different ways—and in some cases well beyond the scope of the industry. As in years past, this year’s list includes top-level flooring executives whose work helped shape their company’s fortunes as well as those from outside whose efforts nonetheless were deeply felt within the flooring sector.

FCNews’ Ten People Making a Difference is an amalgam of movers, shakers and groundbreakers who achieve success in a variety of ways.

Dave Meberg: The Doer

By Brett Morrow

When I think of Dave Meberg, whom I have known as a friend for more than 20 years, I think of a guy who is intelligent, has a big presence—both physically as well as the way in which he conducts himself. One of the cool things about him is he understands the job from the ground up. He’s not one of these guys who hung around the country clubs growing up and just happened to take over his dad’s company.

Dave came from a family of old-school Norwegian guys. He learned to work the trucks; he worked the warehouse where his family made him sweep the floors. He understands the logistics of everything. He knows what the warehouse guys are up against, what the project managers are doing, the estimators and so on. To this day, I am amazed at how involved he is. Dave has his own business (he is principal, president and CEO of New York-based Consolidated Carpet), but he’s also actively involved with the Greater New York Floor Coverers Association, with Starnet and the New York City District Council of Carpenters. You don’t get to be on the district council very easily. To get to the point where Dave has gotten takes tremendous sacrifice, and yet he has earned everything.

Dave is a very good communicator who is extremely well prepared. He is a not a fly-by-the-seat-of-the-pants kind of guy. If he has a meeting coming up, he does his due diligence. He knows going in what the material costs are, what the labor estimates are, etc. He not only can talk the talk, but he can walk the walk as well.

Brett Morrow is vice president of Soundtone Floors, Long Island City, N.Y.

Rochelle Routman: The Disruptor

By Harlan Stone

When I hired Rochelle Routman to become our first chief sustainability officer two years ago, I anticipated great things from her. We felt her vision and expertise could not only help us, but also transform the resilient industry. But I had no idea that she would have such great impact in such a short period of time.

Two years later, Rochelle has relentlessly pursued her vision for transparency and sustainability, and this has resulted in a stunning series of firsts for our company and the resilient industry. Not only have Metroflor and Aspecta achieved the most rigorous third-party certifications in product, but we have also had groundbreaking achievements in transparency. Most recently, the issuance of the first JUST label for a China-based factory of any kind.

Guided by her leadership, and with the help of our product authority team, Metroflor earned Declare labels—analogous to nutrition labels for building products—across Aspecta’s entire range of commercial flooring, and the first-ever Declare label for a multilayer flooring product. We were also the first to have all Declare labels translated into six languages for full global product ingredient transparency.

But the real crowning achievement of Rochelle’s first two years is this persistent focus on transparency. Not just simple things like material ingredients, but also changing the game with transparency in operations, manufacturing, supply chain and social impact. JUST has arrived in our industry thanks to Rochelle, and it’s only the beginning.

When you go to a sustainability/transparency conference with Rochelle, it feels like you are accompanying a rock star though a music festival. She knows everyone, and everyone wants to stop her and show their appreciation for her never-ending energy and dedication to these important values.

Rochelle is driving and redefining what is possible in transparency and sustainability in the resilient flooring industry.

Harlan Stone is co-chairman of Metroflor Corp.

Stephanie Owen: The Online Educator

By Brett Miller

Stephanie Owen joined the National Wood Flooring Association (NWFA) in 2015 to spearhead its online learning platform, NWFA University (NWFAU). With no flooring background on her resume, but extensive experience developing educational curricula, Owen immersed herself in the industry while simultaneously researching online learning platforms.

Just 18 months later, NWFAU launched with 50-plus courses. Individual courses are just 10-20 minutes in length, so they are easy to fit into a busy schedule. Courses also are accessible using a PC, tablet or smartphone.

Since the initial launch in July 2016, course options have increased to 100-plus, with learning paths in installation, sand and finish, and sales. A manufacturing learning path launches this month, with future course development planned for inspections, customer service and business skills.

To date, 31,400-plus courses have been completed, averaging about 50 per day. Contributing to the success of the program has been the platform’s convenience and affordability. NWFAU is a member benefit, available for just $100 per year. And since NWFA membership is company-based, all member company employees are eligible to utilize NWFAU. Nearly 900-member companies currently use NWFAU as part of their employee training programs, equating to 6,100-plus individual registered users.

NWFAU and Owen have been recognized with an Association Trends 2017 Learnie Award for Biggest Success Story, and an Association Trends 2017 Gold All Media Award for eLearning & Live Training.

Also included on NWFAU are member-sponsored webinars, Expo education sessions and CEUs registered with AIA and IDCEC/ASID for continuing education credits.

Brett Miller is vice president, education and certification for the National Wood Flooring Association.

Gary Sinise: The Humanitarian

By Anita Howard

Actor and humanitarian Gary Sinise has supported veterans for nearly 40 years. His portrayal of Lt. Dan Taylor in the 1994 film “Forrest Gump” established his enduring connection with the disabled military community. Following the terrorist attacks on Sept. 11, 2001, he participated in many USO tours, later forming the Lt. Dan Band, which entertains troops and raises awareness at benefit concerts. The band performed at the National Wood Flooring Association (NWFA) Wood Flooring Expo in 2017.

In 2011, Sinise furthered his commitment to our nation’s heroes by establishing the Gary Sinise Foundation (GSF), whose mission is to serve and honor our nation’s defenders, veterans, first responders and their families. The GSF R.I.S.E. program (Restoring Independence Supporting Empowerment) specifically provides mortgage-free, fully customized smart homes for America’s most severely wounded heroes. In 2015, GSF partnered with NWFA to provide wood flooring in R.I.S.E. homes. To date, NWFA has provided flooring, logistics and installation for 26 homes, with another 21 homes in various stages of planning and construction. NWFA also has introduced GSF to other industry partner organizations, including the National Hardwood Lumber Association, National Tile Contractors Association and Marble Institute of America.

In recognition of his humanitarian efforts, Sinise was presented with the Bob Hope Award for Excellence in Entertainment, Spirit of the USO Award, Ellis Island Medal of Honor, Dwight D. Eisenhower Award and Presidential Citizens Medal, the second-highest civilian honor awarded to citizens for exemplary deeds performed in service of the nation.

To learn more about GSF programs, visit garysinisefoundation.org.

Anita Howard is the COO of the National Wood Flooring Association.

Kevin Brady: The Lawmaker

By Shana Teehan

You might not know his name, but if you are a small business—and that includes the vast majority of flooring dealers—you could already be benefiting from his work on the Tax Cuts & Jobs Act, which offers a 20% deduction for qualified business income from so-called pass-through entities, which include S corporations and limited-liability companies.

Kevin Brady (R.-Texas) chairs the House Ways and Means Committee, regarded by many to be the most powerful committee in Congress with jurisdiction over taxes, health care, Social Security, Medicare, international trade and welfare. Brady is the chief author of the tax reform bill, which was signed into law in December 2017.

The tax break is intended to provide small businesses with some much-needed breathing room to compete with larger businesses and global competitors that have a smaller tax burden. Business owners can use their tax savings to hire new employees, increase employee wages and incentives, purchase inventory, expand their workspace, pay down debt or reduce their prices.

“As House Ways and Means Committee chairman, and lead author of the bill, my goals were simple,” Brady said. “Cut taxes for the middle class, simplify our unfair and broken tax code, and make America the most competitive place in the world to do business.”

Shana Teehan serves as senior advisor and director of communications for Kevin Brady.

Theresa Fisher: The Passionate Partner

By Howard Brodsky

As senior vice president of store design and merchandising, Theresa Fisher has helped shape the customer experience that has come to be the standard of excellence for independent flooring retailers. From the creation of Carpet One Floor & Home’s “Destination: Carpet One” store design program to her hand in developing differentiating branding for CCA exclusive brands, Theresa’s innate sense of style and understanding of today’s customer have made her an invaluable asset to CCA Global.

However, Theresa’s impactful store design is not the only way she has had an impact at CCA Global and throughout the floor covering industry. Without Theresa’s passionate persistence and dedication, Carpet One Floor & Home and CCA Global Partners would not have the rewarding partnership with the Stephen Siller Tunnel to Towers Foundation and their Building for America’s Bravest program that we have today. This program builds smart homes for catastrophically injured service members, many of them triple or quadruple amputees, to help them regain some of the independence lost due to their injuries.

Theresa has helped bring our membership together to help make a magnificent impact on the lives of our injured heroes through partnership with Building for America’s Bravest. Carpet One’s participation in the Building for America’s Bravest program has not only ensured that 36 of these smart homes have beautifully installed flooring, but also brought the membership of our cooperative together to work towards a common goal.

True to Theresa’s nature, it wasn’t good enough to just get Carpet One on board to install flooring; she was compelled to do more. She pushed further to pull in our industry partners. Today, Building for America’s Bravest receives support from Carpet One along with Mohawk, Masterbrand and Hunter Douglas. Still, Theresa felt we could do more. She now helps organize a large group of members to participate in the annual T2T 5K and encourages members to host additional fundraisers to help raise the funds needed to build smart homes.

Her desire to do good for our members and the world along with her keen eye and innovative spirit have made her an essential part of CCA Global Partners.

Howard Brodsky is co-founder and co-CEO of CCA Global Partners.

Jeff King: The Advocate

By Scott Humphrey

Of all the relationships I have developed in my tenure in this industry, Jeff King, legal counsel to the WFCA, is easily one of the most influential and fascinating individuals I have encountered. Though his education and background are in the legal arena, his knowledge of the flooring industry is second to none.

After graduating from Albany Law School of Union University, Jeff practiced law in Washington, D.C., for many years before moving to Delray Beach, Fla., where he resides with his wife and renowned interior designer Luba King and daughter Larissa. He has served the WFCA and our industry for over 20 years. In addition to authoring three publications for the WFCA: “Contracts—Cannot Live Without Them,” “The Independent Contractor Primer” and “Green Flooring Primer,” Jeff is one of the most requested speakers at industry events. If you have had the privilege of hearing Jeff, you are in no way surprised that he has been selected as one of the “10 people driving the industry.”

Jeff’s knowledge of all flooring related occupations and the issues impacting us is surpassed only by his passion for change and compassion for the people who make their living in our industry. He accurately predicts national trends by monitoring state activity and is respected in our nation’s capital to such a level that his opinion is often sought by those formulating their stances and/or considering legislation. He has proposed solutions and/or offered draft legislation to address issues including: The Marketplace Fairness Act, independent contractors, overtime regulations, government over regulation, the labor crisis, etc.

Though this industry and the WFCA comprises many strong leaders and advocates, there is none more positively driving our industry than my friend and the legal counsel to the WFCA—Mr. Jeff King.

Scott Humphrey is the president and CEO of the World Floor Covering Association.

Zack Zehner: The Heir Apparent

By Keith Campbell

Not many companies get to hold onto their old values as they reach for the new ones, but that’s exactly what is happening here at Mannington Mills as the fifth generation of the Campbell family emerges into company leadership.

Zack Zehner, my nephew, currently serves as our senior vice president of distribution network and has been a driving force in Mannington’s progress over the past few years. Zack’s efforts have kept us on the forefront of innovation while continuing to foster important relationships among our distributor partners.

He joined Mannington in 2003 after five years as a lawyer in Washington, D.C., and has learned about Mannington by using that old-school work ethic and actually doing the hard work. He was a district sales manager, a product director for laminate and porcelain tile, and vice president of commercial hard surface before stepping into his current role.

Just as important, he’s leading the company’s culture into the next generation. Family values are the cornerstone of everything we do here at Mannington, and Zack understands that. Zack grew up in a family where those values were part of his everyday life. Mannington was all we talked about at family gatherings, and Zack really absorbed it all. His passion for this company and the people who work here is in his blood.

Zack’s dedication extends into the community as well. He is now president of Stand Up for Salem, a community revitalization organization founded by my father, Johnny, and where I served for many years. Our headquarters is in Salem, N.J., and although we do business all over the world—and may not live within the confines of the zip code—it will always be our home.

Keith Campbell is chairman of the board for Mannington Mills.

Diana Rosenberger: The Initiator

By Troy Virgo

Until recently, Shaw Industries’ sustainable sourcing efforts consisted of a standalone supplier guide that defined Shaw’s expectations of suppliers regarding environmental protection, social fairness, ethical behavior and identified desired disclosure around chemicals of concern.

However, Diana Rosenberger, sustainability manager-global sourcing, recognized an opportunity for Shaw to have an even bigger impact in its sustainability efforts by engaging with its supply chain differently. Doing so stood to ensure Shaw’s products met globally recognized principles and were aligned with Shaw’s sustainability commitments to impact those who source from this supplier base.

Diana helped the company create a legally enforceable, easy-to-read, sustainable sourcing policy that would be integrated into our Standard Terms and Conditions of Purchase. She brought the Ten Principles of UN Global Compact to Shaw to use as the backbone of our new sustainable sourcing policy. Diana’s efforts led to Shaw becoming an official signatory in late 2017. Being a signatory of the UN Global Compact, the world’s largest corporate sustainability initiative, brings external credibility to Shaw’s new sustainable sourcing policy.

In short order, Diana’s efforts are positively impacting Shaw products, Shaw’s supply chain, the flooring industry as a whole and manufacturers in myriad industries by advancing options for safer chemistry.

Diana’s collaborative approach shows what can happen when we work together toward a common goal.

Troy Virgo is director of sustainability and product stewardship for Shaw Industries.

Kurt Denman: The Brand Builder

By Chris O’Connor

His diverse work experience combined with his passion for branding that is underpinned by meaningful consumer insights are the things that have enabled Kurt to drive change in an industry that can be predictable.

Over the past five years, Kurt and his team have worked to revitalize the Congoleum portfolio, improve the consumer journey and ultimately set the stage for the next chapter in Congoleum’s storied history.

By allowing market and consumer needs to guide the journey, we created a new category of PVC-free, digitally printed flooring. Equally challenging was to create a connection between this break-through technology and a new generation of consumers. Kurt had the vision to create a style-driven brand that would live outside the umbrella of Congoleum. While known for making high-quality products within the industry, Congoleum is also known as a producer of vinyl flooring. Cleo is not just another vinyl product; it’s different in every way.

The process of bringing a revolutionary product to market has been the most challenging and exciting part of my career. To see Kurt’s vision for the brand unveiled at Surfaces earlier this year was an unbelievable experience.

Chris O’Connor is the president and CEO of Congoleum.

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Mannington Mills partners with Lighthouse Ministry for dedication event

Salem, N.J.—Mannington Mills and Lighthouse Ministry recently held a dedication of the Ann C. Campbell Garden House. Named for the Campbell family matriarch, Ann C. “Buffy” Campbell, who made a significant donation to Lighthouse Ministry for this garden project, the structure and surrounding grounds will serve a much-needed purpose in this inner-city neighborhood. Several generations of the Campbell family, including Ann, joined local dignitaries for the dedication event.

“This is especially heartwarming because I lived only a few blocks away when I first came to Salem after World War II,” said Campbell. “This garden has been a remarkable project, helping many young people and acquainting them with the job of working with the soil and watching the fruits of their labor grow. Now, the garden house can be the center and hub of this project.”

The Ann C. Campbell Garden House will be the first permanent structure on the grounds of the Olive Street Community Garden, creating a year-round facility for use by garden and city volunteers when working with children on a variety of educational programs. It will enable volunteers to host programs year-round and work with an increasing number of children—a goal of special interest to Mannington’s Campbell family.

“Salem has been our company—and family—home since 1915, the year that Mannington was founded by my great-grandfather,” said Keith Campbell, chairman of the board, Mannington. “This is a town that we love and are delighted to support in ways like this.”

Located next to the Olive Street Community Garden, the Ann C. Campbell Garden House will also provide indoor essentials like restrooms and a snack area. House renovations are scheduled to begin this year with completion targeted for Spring 2019.

 

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Mannington Mills provides continued support for hurricane relief efforts

Screen Shot 2017-10-03 at 10.00.07 AMSalem N.J.—Mannington continues to find ways to reach out and help residents struggling to return to normal life in hurricane-ravaged areas of the United States. Last week, the company sent a $25,000 donation to Samaritan’s Purse, a nondenominational Christian organization that has been providing spiritual and physical aid to people around the world since 1970.

The donation is earmarked for hurricane relief and will help those in need in Texas, Florida and Puerto Rico. The organization last week was able to reach 1,200 households in Puerto Rico to provide plastic shelters, blankets and hygiene kits.

“In times like these, it’s our responsibility to step up and help those in need,” said Keith Campbell, chairman of the board. “Mannington has always talked about caring for others and this is just one of the ways we are able to put those words into action.”

Over the past month, Mannington associates contributed $13,000 to the American Red Cross, which Mannington matched for a total of $26,000. The company also has plans to donate flooring for the rebuilding efforts in those areas.

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Mannington Mills donates $10,000 to local nonprofit

Keith Campbell, chairman of the board, Mannington Mills, presented the donation check to Tuyen Fiack, executive director of Silicon Valley FACES.
Keith Campbell (right), chairman of the board, Mannington Mills, presented the donation check to Tuyen Fiack, executive director of Silicon Valley FACES.

Salem, N.J.—Mannington Mills, the parent company of San Jose, Calif.-based Burke Industries, has donated $10,000 to the local nonprofit organization Silicon Valley FACES, as part of its commitment to being a good corporate citizen in all of the communities where it has operations.

Silicon Valley FACES is dedicated to creating and promoting an empathetic and inclusive community free of bias, bigotry and violence. Mannington’s donation will support Camp Common Ground (CCG), which is a three-day summer enrichment program. CCG is designed to ease the transition from elementary to middle school, and middle to high school—critical junctures that can be daunting for young people. The program directly addresses the need to engage students by creating an early and effective shared space—the “common ground.” It emphasizes a commitment to learning, positive values, social and relationship management and promotes positive self-esteem.

“It’s both a duty and an honor to support the local San Jose community,” said Keith Campbell, Mannington Mills chairman. “Especially where children are concerned, we need to make sure we are fostering a positive atmosphere and providing a bright future.”

Mannington Mills has a long history of community involvement across its entire organization. Founded in Salem, N.J., in 1915, it is in its fourth generation of family leadership. The company operates under the values: Care, Do the Right Thing, Work Hard-Play Hard and Control Our Own Destiny.

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Mannington Mills completes sale of VCT business to Armstrong Flooring

logo_manningtonSalem, N.J.—Mannington Mills has closed on the sale of its vinyl composition tile (VCT) business to Armstrong Flooring. The transaction was announced on May 8.

“Our long-term growth strategy is focused on investment in high-growth, high-profit markets and categories,” said Russell Grizzle, president and CEO, Mannington Mills. “The sale of the VCT business allows us to aggressively pursue those opportunities.”

Mannington Mills is a fourth generation, family-owned company with a strong U.S. manufacturing base. “Our successful history is based on growth through innovation and investment with a commitment to our valued distributor partners and customers,” Grizzle noted. “We plan to continue that into the future.”

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Armstrong Flooring completes acquisition of Mannington Mills’ VCT business

Armstrong Logo 2016Lancaster, Pa.—Armstrong Flooring has closed on the previously announced definitive asset purchase agreement to acquire the Vinyl Composition Tile (VCT) business of Mannington Mills.

“We are pleased to close on this strategic acquisition and strengthen our footprint in the well-structured VCT category,” said Don Maier, chief executive officer. “This acquisition remains on track to drive accretive benefits to earnings in 2018 and marks an exciting step in our multi-pronged approach to achieve our medium-term goals. We look forward to providing customers with an expanded inventory selection backed by our expertise in VCT, as well as exceptional service from our strong distribution network.”

Armstrong Flooring intends to use its existing plant and distribution networks to accommodate the additional VCT volume from the acquisition in order to drive top and bottom line benefits through increased scale and capacity utilization.

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Armstrong agrees to purchase Mannington's VCT business

logo_manningtonSalem, N.J.—Mannington Mills has signed an agreement to sell its vinyl composition tile (VCT) business to Armstrong Flooring. The transaction is expected to close in the 2nd quarter of 2017.

This transaction is an adjustment to Mannington’s product portfolio, according to Russell Grizzle, president and CEO of Mannington Mills. “The decision to sell the VCT business is in line with our long-term growth strategy and opens up opportunities for us to invest in high-growth high-profit markets and categories.”

VCT is designed for the heavy traffic experienced in schools, grocery stores and other commercial applications. Mannington entered the market in 1990, with manufacturing located in Salem, N.J. The site is also home to Mannington’s headquarters as well as all commercial and residential sheet vinyl manufacturing operations, which will continue to operate as usual.

“Mannington’s successful history is based on growing our business through a combination of innovation, customer focus and investment in opportunities in mid- to upper-end flooring product categories,” Grizzle said. “We remain committed to a strong U.S. manufacturing base, to our surrounding communities and to our valued distributor partners and customers.”

Armstrong Logo 2016Armstrong Flooring president and CEO Don Maier shared the company’s enthusiasm toward the transaction. “It gives us a good opportunity to increase revenue within the well-structured VCT category which has historically generated above-average profitability within our product portfolio. We expect this transaction to be accretive to earnings in 2018 as we drive profitability through improved capacity utilization and scale using our existing facilities and distribution system. We have a strong history and deep expertise in VCT which makes this acquisition consistent with our strategy to support our legacy product lines while simultaneously investing in innovation and new growth initiatives to help us realize our medium-term goals.”

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Mannington works with Gary Sinise Foundation to aid veterans

1 JPEG Cedric King family in front of their new home mannington.comSalem, N.J.—Mannington Mills recently partnered with the National Wood Flooring Association to support the Gary Sinise Foundation’s R.I.S.E. program, which builds specially adapted smart homes for severely wounded veterans.

Mannington donated Andean Pecan hardwood flooring for the Duluth, Ga., home of U.S. Army Master Sergeant Cedric King (Ret.) and his family. King was severely wounded by an IED while deployed in Afghanistan during 2012. He lost both of his legs and sustained disfigurement to his right hand. Now King uses prosthetics and a wheelchair, and a specially adapted smart home was built to give him back some of the independence he lost on the battlefield.

“A lot goes into the building of these specially adapted smart homes and we are tremendously grateful to our generous in-kind donors who lend their support to the Gary Sinise Foundation’s R.I.S.E. program,” said Judith Otter, executive director of the Gary Sinise Foundation.

Many of Mannington’s associates and family members have served in the military. “This includes my father, Johnny Campbell, a World War II Marine veteran, and my mother who was with the WAVES,” said Keith Campbell, Mannington Mills chairman of the board. “We know first-hand the sacrifices that veterans and their families make. When the NWFA approached us with the opportunity to provide flooring for Master Sergeant King’s home, we were honored to have been asked.”

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Mannington Mills to increase resilient prices

manningtonSalem, N.J.—To combat the rising costs of raw materials, transportation and manufacturing, Mannington is implementing a price increase. Effective with shipments on May 22, 2017, select residential vinyl sheet products will be affected by a 3% to 6% price increase. The increase will apply to all shipments in the U.S. and Canada.

“Continued increases in raw material prices are an unfortunate reality in today’s marketplace,” said Jimmy Tuley, vice president of residential resilient, Mannington. “We continue to focus on maximizing efficiencies and reducing cost, however at some point an increase has to be passed through.”