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State of the industry: Carpet continues to bounce along at the bottom

As the third quarter of 2011 comes to a close, FCNews asked a few important questions of a few important players in the carpet industry: How has business been? Have this year’s challenges been different from those we saw in 2010? What are consumers buying? What is the deal with all this carpet-related legislation coming from California?

Overall, last year’s increase in spending from the first-time homeowners tax credit gave consumers a boost in confidence to remodel—though on a smaller scale than in years past—and has begun to wane. Commitment to new production technologies, new trends and a resilient frame of mind has kept residential carpet sales relatively flat over the last nine months and given a lift to the commercial market. Continue reading State of the industry: Carpet continues to bounce along at the bottom

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Beaulieu announces changes for 2011 to help dealers

Dalton—Almost every aspect of the Bliss brand has gotten a makeover to turbo-charge sales performance on the showroom floor and will be formally unveiled at its mega-booth presence at Surfaces.

Beaulieu will retire its current site for Bliss, developed soon after the brand was launched in 2008. The new Bliss site, slated to launch mid-January, will engage, entertain and educate the consumer who does most of her flooring research online. Continue reading Beaulieu announces changes for 2011 to help dealers

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Resurgence of carpet and resilient; the new normal dictates value, function, innovation

As the saying goes, every cloud has a silver lining and this rings true in floor covering. A decidedly negative economic state found a ray of light in the resurgent sales of resilient flooring and carpet. On the decline for much of the early 21st century, these two categories have been consistently gaining market share throughout the financial downturn and beckoned sales in a climate where other categories suffered mightily.

“Resilient is on the rebound,” said David Sheehan, vice president of resilient business at Mannington Mills, “due in large part to the movement of the consumer toward products that are practical and pragmatic in today’s economy.” Continue reading Resurgence of carpet and resilient; the new normal dictates value, function, innovation