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MSI assists victims of Hurricane Harvey

gI_155355_AP_17244821529718Houston—M S International (MSI) has donated to Hurricane Harvey relief and recovery efforts through the American Red Cross and other disaster relief organizations.

MSI employees and the MSI Charitable Trust joined forces to help those affected by Hurricane Harvey. “We were heartbroken to see the devastation caused by this catastrophic hurricane and knew we wanted to help,” said Manu Shah, CEO of MSI. “I’m proud and humbled by the generosity of our employees. Their thoughtful donations echo MSI’s deep-rooted commitment to humanitarian efforts.”

MSI is headquartered in Orange, Calif., but has dozens of showrooms and distribution centers across the United States including one in Houston. “Our Houston facility suffered only minor damage, but our employees, customers and partners weren’t all as fortunate,” said Rajesh Shah, president of MSI. “We hope this donation will support them—and others—as they begin to rebuild in Harvey’s aftermath.”

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MSI completes Dallas showroom expansion, redesign

screen-shot-2016-11-17-at-12-49-41-pmDallas—In response to increased product demand, M S International (MSI) recently redesigned and expanded its Dallas showroom. Revamped floor to ceiling, the state-of-the-art showroom was carefully planned with the consumer experience in mind. The spacious showroom features upgraded lighting, several comfortable seating areas and a strategic layout to facilitate the shopping experience. Worktables and a conference room provide designers, fabricators and staff ample space to meet with customers.

“We’re incredibly excited about the completion of this project,” said Raj Shah, president of MSI. “Our goal with the Dallas redesign and expansion was to create a space that inspires our customers with color, texture and design personality to get them thinking about surfacing products in new and exciting ways. Backed by a seasoned staff of helpful professionals, the new Dallas showroom exceeds our expectations.”

The expansion nearly doubles the showroom size and includes many new displays and installs. The addition of several new decorative mosaic fixtures make it easier than ever for customers to browse more than 300 distinctive backsplash tiles, from traditional to contemporary. The showroom’s Slab Selection Gallery was updated with the latest countertop colors, as well as more premium and exotic colors, and a separate Q Premium Natural Quartz Slab Gallery was installed.

With over 500 of MSI’s newest and most popular items on display, including many products that reflect local market preferences, the upgraded Dallas showroom underscores MSI’s commitment to offering a full-range of surfacing products in a customer-friendly environment.

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Natural stone poised for mainstream move

October 24/31, 2016: Volume 31, Number 10
By Ken Ryan

screen-shot-2016-10-31-at-3-57-30-pm Flooring retailers searching for new revenue streams may need to look back a few centuries for the next great opportunity—natural stone. Executives tout natural stone as a product that brings the colors and texture of nature to homes while adding a quality and warmth to a room that proponents say is not possible with any other material.

“As a natural product it creates a look that is truly unique and can’t be fully replicated with products made to look like natural stone,” said Bob Baldocchi, chief marketing officer/vice president, sales support for Emser Tile.

With stone sales projected to move to the mid to higher-end markets, flooring retailers have the opportunity to profit from not just a flooring product but also countertops, wall tile and decorative mosaics. “As technology continues to advance, we will see increased creativity with stone mosaics,” said Roy Viana, director of natural stone and slab for Daltile. “The increased demand for textured mosaics has helped drive the advancement to three-dimensional tile, which adds depth and character to any room.”

Stone—perhaps because it is a natural material—has spooked some dealers from taking on the category. But that is one of the misconceptions that heretofore have kept stone from being a truly mainstream flooring category. Baldocchi said one of the biggest myths is stone is difficult to sell or explain. “Shown correctly, stone sells itself.”

Viana believes it is important for flooring retailers to continue to educate customers on the maintenance and application of natural stone. “Many home improvement shows feature stone or stone-look products throughout renovations, driving requests for the product,” he explained. “However, it is important that customers are aware of the inherent nature of stone and the upkeep. Proper maintenance of stone will ensure that their investment lasts.”

New developments
As with other flooring surfaces, stone formats are moving away from small and square to large and rectangular. As stone processing continues to improve and become more efficient at both the quarry and factory levels, costs are expected to continue to fall, making natural stone more of a consideration for the end users with a modest budget.

“Additionally, these improvements are enabling us to offer more stones in larger formats, such as 8 x 36 planks or 18 x 36, which used to either be a challenge or was in limited supply,” Viana said. “The natural stone industry continues to reinvent itself through new stones, finishes and formats in all categories, with a larger focus in limestone and marble products.” Daltile’s new One Quartz collection, comprising 93% natural quartz stone, combines the look of quartz with modern technology to provide a distinctive looking, durable surface.

M S International, a leader in the stone and slab space, recently added 12 new natural colors to its Stacked Stone collection. Two items, Calacatta Cressa 3D Honed and Statuarietto Capri 3D Honed, achieve the on-trend look of Italian white marble, which is gaining popularity.

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MS International launches new mobile-friendly webpage

Screen Shot 2016-08-12 at 3.31.10 PMOrange, Calif.–M S International Inc. (MSI), has announced the unveiling of its new mobile-friendly Trends & Inspiration webpage.

The Trends & Inspiration webpage is an online hub that connects homeowners, designers and retailers to the hottest trends and happenings in the industry. There, customers and homeowners can browse MSI’s Tiled & Styled: Top 5 Design Trends for 2017 Lookbook and the newly improved On the Surface blog as well as Inspiration Gallery, Visualizer Tools and Featured Trends.

The Tiled & Styled 2016 Lookbook was conceived after the MSI design team spent a year travelling the globe, researching and tracking trends. Much like an interactive magazine, the long-awaited Lookbook consists of digital content within MSI’s Trends & Inspiration webpage.

The Tiled & Styled Lookbook is a collection of the hottest design trends for 2016—white marble, bricks, wood looks, mixed finishes, and subway tile. It is an invaluable resource that allows interior designers and kitchen and bath dealers to connect to the trends that most interest customers.

“MSI’s mission is to amplify our design voice in the industry, inspire homeowners, and empower and educate customers,” said Emily Holle, director of trend and design at MSI. “To stay dialed in to what’s hot in interior design and décor, we’re constantly researching and predicting global trends. MSI’s Trends & Inspiration webpage features insights and tips from our design team, and presents them in a fun and interactive format.”

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MSI introduces over 30 granite, quartzite, marble colors

Screen Shot 2015-11-18 at 10.41.01 AMOrange, Calif.— M S International (MSI), a leading supplier of premium surfacing products, has introduced more than 30 colors to its robust Natural Stone Slabs and Countertops Collection. Expansion of these product groups includes unique granite slabs, quartzite and marble, increasing the inventory to over 350 natural stone colors and patterns.

Spanning the color spectrum, these additions were hand selected to meet the demand of customers seeking on-trend looks for countertops. Whites, cool grays, stylish blacks, subtle earth tones and dramatic, exotic stones are included in this latest release. These additions mix and match well with many of MSI’s existing floor or wall tile and mosaic offerings to create endless design possibilities.

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MSI opens distribution center near Detroit

Screen Shot 2015-11-05 at 9.24.06 AMWixom, Mich.—M S International (MSI), a leading supplier of premium surfacing products, has opened its 19th distribution center here. The new 65,000-square-foot facility features a showroom with a full offering of natural stone slabs, tile, porcelain tile and quartz countertops.

The Slab Selection Showroom includes a 10,000-square-foot Countertop & Slab Selection Gallery displaying over 200 colors of granite, marble and other natural stones from around the world. In addition, the Slab Selection Showroom includes a dedicated area showing approximately 45 colors of QTM Premium Natural Quartz.

“We have been servicing the Michigan market for many years without a distribution center here,” said Rup Shah, co-president of MSI. “Thanks to the growth and encouragement from our customers, we opened this new facility to bring local availability of MSI’s full breadth of product to customers across Michigan.”

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MSI opens distribution center near Minneapolis

gI_153047_IMG_0584Plymouth, Minn.—M S International (MSI), a leading supplier of premium surfacing products, has opened a new distribution center here. The state-of-the-art, 50,000-square-foot space offers a full array of MSI product lines including slabs, flooring, wall tile and hardscaping made from natural stone, quartz, porcelain and ceramic. The facility also features a tile design gallery that showcases the compnay’s latest on-trend products and digital kitchen, bathroom and stacked-stone visualization tools.

“The large investment in infrastructure, inventory and a great customer service team demonstrates MSI’s commitment to making surfacing products more affordable and accessible,” said Raj Shah, co-president of MSI. “Although we have historically serviced this market, this new facility will allow us to provide a more convenient location for customers to come and see our full product line.”