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Armstrong offering savings on Luxe Plank

Screen Shot 2016-06-03 at 11.35.30 AMLancaster, Pa.—Armstrong Flooring is offering consumers a chance to save 5% on Luxe Plank with FasTak or Luxe Plank with Rigid Core technology through the end of June. Durable and waterproof, Luxe Plank flooring is an ideal choice for high-moisture and heavy-traffic areas; from bathrooms to basements, Luxe Plank rises to the challenge. It also comes in a wide array of design options, including natural stone and wood visuals.

Consumers who purchase a minimum of 10 cartons of either Luxe Plank with FasTak or 10 cartons of Luxe Plank with Rigid Core technology from a participating ElevAte or Elite retailer during the promotional period will qualify for a maximum discount of $500 in the form of an Armstrong Flooring Visa prepaid card.

For full information and to view all terms and conditions please visit: bit.ly/1t6tgrX

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Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos

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Surfaces shows it’s not your grandmother’s flooring

by Celia Payne

Call it retro, call it a throwback, but resilient continues to gain market share. What once may have been considered an outdated, cheaper alternative to the “real deal,” consumers are seeking ways to integrate the versatile faux looks into every part of their home. Continue reading Surfaces shows it’s not your grandmother’s flooring

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Armstrong wins two coveted design awards

Lancaster, Pa.—Armstrong has received two 2010-2011 ADEX (Award for Design Excellence) awards from Design Journal magazine. The mill was awarded the premier Platinum Award for the New England Long Plank Laminate, and a Gold Award for Luxe Plank luxury resilient flooring. Continue reading Armstrong wins two coveted design awards

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Resilient revival: Flooring dealers loving Alterna, Luxe

It wasn’t so long ago that Jim Walters, president and co-owner of Macco’s Floor Covering in Green Bay, Wis., viewed the vinyl category with disdain. “It was a non-issue residentially; it didn’t exist in our market,” he said.

Then grouted luxury vinyl tile hit the market, and products like Armstrong’s Alterna LVT completely transformed the category for Macco and many other flooring retailers and distributors. “We classify LVT as a separate category from other vinyl products, and it is now the second-largest hard surface category for us,” Walters said. “It has gone from zero to No. 2 in a very short period of time, and it keeps growing.” Continue reading Resilient revival: Flooring dealers loving Alterna, Luxe

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Retailers off to strong start with Armstrong in 2011

When Harry Harles, owner of Brentwood Carpets & Flooring, Raleigh, N.C., had the opportunity to provide the flooring for a Habitat for Humanity effort in his county, he did not want to disappoint. After all, his work would be seen on the season premiere of “George to the Rescue” on NBC.

His task: lay 600 feet of hardwood flooring in four hours. To meet that objective, Harles said he needed a company he could rely on, one that would give him the right product on schedule, a product he could count on.” Continue reading Retailers off to strong start with Armstrong in 2011

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Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

Today’s distributor is far more than the order taker and credit giver of its predecessors; it is a barometer for what is happening in a particular region.

This is true in multiple ways, from general business conditions to the latest in product trends and styles. In fact, when it comes to helping retailers decide which products make the most sense to carry, a distributor is a venerable weather bell of information. Continue reading Floor covering distributors see 2010’s top sellers continuing to pay dividends in 2011

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Resurgence of carpet and resilient; the new normal dictates value, function, innovation

As the saying goes, every cloud has a silver lining and this rings true in floor covering. A decidedly negative economic state found a ray of light in the resurgent sales of resilient flooring and carpet. On the decline for much of the early 21st century, these two categories have been consistently gaining market share throughout the financial downturn and beckoned sales in a climate where other categories suffered mightily.

“Resilient is on the rebound,” said David Sheehan, vice president of resilient business at Mannington Mills, “due in large part to the movement of the consumer toward products that are practical and pragmatic in today’s economy.” Continue reading Resurgence of carpet and resilient; the new normal dictates value, function, innovation

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LVT differentiates, expands design, function, construction; Ease of installation grows

The surge of interest in luxury vinyl tile (LVT) has a team of newer players coming to bat on the resilient field. Companies with different backgrounds, from click systems to cork, have introduced new features and push the product envelope further than ever before.

Experienced manufacturers have also been challenged to innovate, finding ways of improvement in areas like installation, whether it aims to reduce preparation time, ease the stress of custom installation or even allow for do-overs. The common factor for all mills is the ability to offer the expensive look of stone, wood or ceramic tile at a price point that entices today’s price-savvy consumer.

Armstrong

Luxe Plank, the mill’s floating LVT, features Lynx technology with the ability to reposition each plank as many times as necessary. “It’s the easiest LVT floating installation on the market,” said Alan Cubell, vice president of residential resilient. “Lynx Technology starts with specially formulated super thick LVT planks combined with a manufactured film with a highly advanced, performance-oriented, pressure-sensitive adhesive.” Continue reading LVT differentiates, expands design, function, construction; Ease of installation grows