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Mirage announces spring 2016 rebate sale

Mirage promo visualSaint-Georges, Quebec—Mirage announced that its spring 2016 rebate sale wil take place March 21-May 14 at all participating Mirage dealers in the U.S. and Canada, excluding Quebec.

Consumers will receive a $0.50/sq. ft. rebate on Mirage flooring during this promotion. This offer is valid on all Mirage Classic, Mirage Engineered, and Mirage Lock products, regardless of species, color, or width. “Spring is the perfect time to begin a remodeling project or new construction, so this event comes at a perfect time,” said Luc Robitaille, vice president of marketing for Boa-Franc, manufacturer of the Mirage brand. “It is a great opportunity to save big while enjoying the quality Mirage floors are known for.”

Nearly 2,000 Mirage Maestro dealers throughout North America are participating in this event. For the rules and a list of participating dealers, visit miragefloors.com/rebate.

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Mirage refreshes its website

Mirage-Hardwood-LogoSaint-Georges, Quebec–Mirage has announced the launch of its new website (miragefloors.com), which is optimized for standard and mobile platforms and automatically adapts to the user’s interface.

The company said the content-rich site is a complete tool that makes it easy to explore the world of hardwood flooring and the distinctive features that make Mirage’s hardwood floors a benchmark of quality in North America. The site layout is visual, ergonomic, and intuitive, making it easy to find information.

“For many consumers, a hardwood floor is something they’ll only purchase once in a lifetime and they want to be sure they’re making the right choice, in terms of both look and quality,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand. “With the many species, colors, textures, widths, and finishes available, the possibilities are almost endless.”

Mirage’s new website was designed to provide consumers with the information and tools to choose the hardwood flooring that best suits their needs and lifestyle. The company refreshed the process for ordering samples and maintenance products online and made its dealer locator function more seamless.

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Mirage sets spring 2014 rebate sale

Screen Shot 2014-02-28 at 4.02.40 PMSaint-Georges, Quebec — Mirage has announced its Spring 2014 rebate sale. This major hardwood flooring sale is taking place across North America at all participating Mirage dealers from March 31 to May 24, 2014.

Consumers get a $0.50/square foot rebate on all Mirage floors during this special promotion. This offer is valid on all Mirage Classic, Mirage Engineered, and Mirage Lock products, regardless of species, color, or width.

“Spring is a popular season for residential renovation and construction, so this event comes at a perfect time. Thanks to the $0.50/square foot rebate offered on all our flooring during this sales event, it is the perfect time to save big while enjoying the quality Mirage floors are known for,” said Luc Robitaille, vice president of marketing for Boa-Franc, manufacturer of the Mirage brand.

Nearly 2300 Mirage Maestro Dealers through North America are participating in this event. For the rules and a list of participating dealers, visit miragefloors.com/rebate as of March 28, 2014.

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New Mirage hardwood floors enhance colors, textures

Mirage Old Red Oak BarnSaint-Georges, Quebec – Mirage is expanding its product lineup in 2014 to meet ever-more-stringent quality and design requirements.

“Mirage ushers in another year of innovation, offering unique floors in new textures and original colors with the same superior quality it is known for. There are floors for every taste with a wide array of options this year,” said Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

The company is introducing new textured floors in its Imagine Collection. Designed for active families and those who own pets, Mirage’s new textured floors enhance the Imagine Collection launched last year. These floors, which previously featured a cork look, now present an aged appearance and random distress marks that can more easily hide the smudges and scuffs of daily use. They are available in three new colors: Barn Wood, Tree Bark, and Seashell. These three colors are available in 4-1/4-inch width on Old Red Oak and in Engineered technology in 5- and 6-1/2-inch widths on Old Red Oak and Old Hickory applying Mirage’s Cashmere finish.

Mirage is introducing Coffee, which the company described as a warm, elegant brown that will appeal to consumers who desire a floor that steers the eye to the details in their décor. Thanks to Coffee’s neutral hue, it balances a room’s more contrasting colors while adding a touch of elegance. Coffee is available in Classic technology in 3-1/4-inch width on Yellow Birch, Red Oak, and Maple with semigloss or Cashmere finish, in Engineered technology in 5- and 6-1/2-inch widths on Red Oak and Maple, and in Lock technology in 4-5/16-inch width with semigloss or Cashmere finish.

Mirage said Hopscotch, in the Sweet Memories Collection, features a rich gray. This new color, like the others in the same collection, recalls the authentic charm of old floors while adding a totally modern touch. The Sweet Memories series features a variable staining process exclusive to Mirage that reproduces the look of old-fashioned floors.

Hopscotch is available in Classic technology in 3-1/4- and 4-1/4-inch widths on Handcrafted Red Oak only with Cashmere finish and in Engineered technology in 5- and 6-1/2-inch widths on Handcrafted White Oak, R&Q, and Handcrafted Red Oak with Cashmere finish.

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Suppliers set to jumpstart sales via spring promos

From March Madness and the Grapefruit League to spring sales and rebates, many phrases and terms make their way into the conversation this time of year. Numerous flooring companies gear up for the season by running special springtime promotions, an annual rite of the season. Here are just a few specials being offered. Continue reading Suppliers set to jumpstart sales via spring promos

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Executive forecast: Wood struggles continue but execs see light

By Matthew Spieler

 

While 2011 seemed to mirror 2010 for the wood industry, manufacturing executives say it was expected and, considering the losses that mounted up since the recession started, not so bad. Though the overall economy doesn’t appear much brighter in 2012, many feel there will be some upward movement due to pent-up demand as well as other indicators that favor their products. Continue reading Executive forecast: Wood struggles continue but execs see light