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Mohawk Flooring wins Promoboxx’s Aligned Awards

screen-shot-2016-10-04-at-9-22-12-amBoston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

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Mohawk kicks off 'Love Your Floor' annual spring sale

Mohawk is pleased to announce its upcoming annual spring sale, which is named “Love Your Floor” in 2013 to reflect the influx of consumer reviews that exhibit an emotional connection with their Mohawk flooring products. The sales event, exclusively for Floorscapes and ColorCenter retailers, begins on March 29th and runs through May 13th. Consumers will have plenty of motivation to purchase flooring from a Mohawk aligned retailer during the period, thanks to a variety of incredible incentives. With deals this good, consumers will be persuaded to buy their dream floor today. Continue reading Mohawk kicks off 'Love Your Floor' annual spring sale