Los Angeles—In addition to bringing home several honors from NeoCon 2016, including four recognitions from Interior Design’s HiP Awards and a #MetropolisLikes product prize, Bentley also drew in record numbers of design-savvy showgoers to its two showrooms (at the Merchandise Mart and Kinzie Design Center)—spreading its (los)t angeles story throughout Chicago.
“Every year, NeoCon offers a unique opportunity for designers and specifiers to discover what’s new and hot in contract finishes and furnishings,” said Sherry Dreger, Bentley’s vice president of marketing. “Likewise for manufacturers, it’s our chance to wow—to dig deep and reveal our best and boldest in product design. This year did not disappoint. At Bentley, we shared the next chapter of our brand narrative told through the lens of (los)t angeles. The design community loved it, and we were rewarded for our forward-thinking, cool style and innovative approach to product and marketing.”
The (los)t angeles collection won an Interior Design HiP award in the workplace flooring category. In its third year, HiP honors distinguished industry individuals and products.
Bentley’s Rocket Science and Impasto products, which also debuted at the show, were HiP finalists in the education, institutional and government and healthcare categories, respectively. Impasto, an artisan tile and broadloom collection designed to promote health and wellness through color and texture, captured one of just 35 #MetropolisLikes honors, as well. Hosted by Metropolis magazine, the social media-driven award program recognizes emerging design trends and innovation at design industry events including NeoCon.
Products weren’t the only Bentley honorees at NeoCon this year. Cameron Grimsley, Bentley’s 2015 Account Executive of the Year, was a HiP finalist too, in the HiP Seller category.