San Francisco – Daltile and Mohawk Group announced the opening of its first West Coast design studio in San Francisco. This studio, though unique in its collaboration between sister brands Daltile and Mohawk Group, is the third to open in the U.S., following a Daltile studio opening in Philadelphia in May 2014, and Dallas in September 2012.
“It is important for us to meet the growing needs of designers and architects in key markets across the country,” said Lori Kirk-Rolley, vice president of brand marketing at Dal-Tile. “Our hope is to further stimulate the growing design community in San Francisco and along the West Coast with this new space.”
The almost 10,000-square-foot studio space, located in the San Francisco Design District at 212 Utah St., occupies the historic C. Austin Gomez Building, built in 1916.
Digital tools in the studio allow customers to bring their design ideas to life. Two LCD touch screens let customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with a tile and stone visualizer tool. Light panels show how tile will look in different settings in the home, an important factor in choosing the correct tile for a customer’s space.
Mohawk Group is also represented in the space, featuring a full spectrum of carpet and hard surface products representing the Karastan, Lees, Bigelow and Durkan brands.
“Mohawk Group is dedicated to providing innovative solutions to our customer base,” said Michel Vermette, senior vice president of Mohawk Group. “We are excited to share this space with our sister brand, Daltile, who has already seen success with studios like this in other markets.”