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Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013

“How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale.

Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!” Continue reading Lisbiz strategies: How to tell exactly who’s a customer

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lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino

Volume 26/Number 21; March 4/11, 2013

Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly.

Getting new customers is important, but it’s obvious the gold is in the ones who know and love you. Despite this data, businesses have a tendency to forget their loyal customers. Could it be they don’t know who they are? Continue reading lisbizstrategies: Will the real Oscar customers stand up?