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Crossville debuts Convergence glass mosaic tile collection

Crossville, Tenn.—Crossville has launched Convergence, the brand’s latest glass mosaic tile collection. The new wall line offers the look of end-grain wood captured in rich, jewel tones and cast in polished glass mosaics.

Convergence comes in eight vibrant colors: Pearl, Chardonnay, Sepia, Pigeon, Orchid, Indigo, Currant and Peacock. These luxe hues are heightened thanks to the glass casting, creating a naturally sophisticated effect with a lustrous sheen. The 4 x 4 mosaics, mesh-mounted on 12 x12 sheets, are suited for use on interior walls in wet or dry applications, in commercial or residential settings.

“We’re excited to see Convergence usher in new opportunities for designers to boldly tap into their individual styles,” explained Lindsey Waldrep, Crossville’s vice president of marketing. “The mosaics’ melding of bio-mimicry with an artistic splash and fun range of colors is sure to result in some incredible wall tile designs.”

Convergence is the latest addition to Crossville’s program to support The Common Thread for the Cure, the nonprofit organization uniting the interior design and furnishings industry in the battle against breast cancer. A percentage of the proceeds from each sale of Convergence will be donated to fund Helping Hand Grants that provide practical assistance to those facing the struggles of breast cancer.

For more information, visit crossvilleinc.com and commonthread.info.

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Crossville introduces new home page design for website

Screenshot_2016-03-24_08.42.26Crossville, Tenn.–Crossville Inc. has an updated home page on its website, crossvilleinc.com.

The refresh, developed based on input from the company’s distribution network and the design community, provides quick navigation to key sections and on-page access to the site’s smart search function.

“Our site is created to meet the needs of A&D professionals,” said Lindsey Waldrep, vice president of marketing for Crossville. “Even incremental updates are thoughtfully developed to make crossvilleinc.com a very useful, beautiful, and intuitive tool for those who specify our products.”

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Crossville launches porcelain tile collection

Crossville OceanairCrossville, Tenn.–Crossville Inc. has launched Oceanaire, a porcelain tile collection designed to capture the appearance of sea- and sand-swept natural stone. According to the company, the line is notable for its multidirectional striations interpreted in five gradient color options and a range of versatile size options—including large formats and a mosaic option.

“This line is inspired by the vast scenery associated with the ocean, but it really comes to life in its details and subtlety,” said Lindsey Waldrep, vice president of marketing for Crossville. “Striations coming from every direction, nuanced color options—the look takes you beachside.”

Oceanaire’s color options offer an earthen palette that ranges from lighter to darker tones. Each color comes in both unpolished and honed finishes. Field tile size options for Oceanaire are 24 x 24, 12 x 24, 18 x 36 and 6 x 36. The line offers a 4 x 24 bullnose as well.

Oceanaire is suitable for commercial and residential interior floors, walls, countertops, and exterior walls in both residential and commercial applications.

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Crossville introduces Yin + Yang collection

Screen Shot 2014-10-15 at 3.45.45 PMCrossville, Tenn. — Crossville Inc. has announced the introduction of Yin + Yang, a collection of natural stone tile inspired by the allure and balance of Eastern art.

The line comes in a range of versatile looks blended to maximize the beauty of true stone while providing harmony and elegance to design, according to the company.

“Yin + Yang represents the beauty that happens when opposite elements come together,” said Lindsey Waldrep, Crossville vice president of marketing. “This unique collection has contrasting colors, an abundance of sizes, shapes and decorative touches. When these elements join forces, the resulting designs are on trend and modern yet also timeless and classic.”

  Yin + Yang is recommended for interior and exterior walls and interior floors in commercial or residential settings, the company said.

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Optimism abounds as serious buyers drive traffic, sales

by Louis Iannaco

Orlando, Fla.—Coverings, the nation’s largest ceramic tile and natural stone show, returned to its roots here from April 17 to 20 as more than 800 exhibitors strutted their stuff for the entire A&D community and more to see.

Things seemed to be looking up as reactions from most participants surveyed were very positive. Toward the end of the four-day event, Karin Fendrich, COO of National Trade Productions (NTP), the company that runs Coverings, said the show had exceeded expectations. “We had set a goal for sales a year ago that we would see some growth, particularly over what we did last year in Las Vegas, and we hit our goal.” Continue reading Optimism abounds as serious buyers drive traffic, sales

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Crossville names Waldrep VP of marketing

Lindsey Ann Waldrep

Crossville, Tenn.— Lindsey Ann Waldrep has joined Crossville as the tile manufacturer’s vice president of marketing. John Smith, Crossville’s president, said, Waldrep will work with Crossville’s marketing team “to develop strategic, multi-faceted marketing campaigns with a strong focus on branding, advertising and POP material development.” Waldrep was most recently, senior director of creative marketing for Mohawk Industries, where she managed an internal creative group and three external agencies. Earlier, she worked for Tarkett’s wood division, first as national account product manager and then creative manager.For more, call Crossville at 931.484.2110 Continue reading Crossville names Waldrep VP of marketing