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Dealers rave about recent 'Spill' campaign

September 2/9 2013; Volume 27/number 10

By Ken Ryan

Never before has carpet retailing been so much fun—and rewarding—for dealers like Sandi Molski, Todd Brown, Alison Quick and others who held local License to Spill (LTS) events. Customers of all ages were given the opportunity to squirt and squeeze all kinds of messy substances, from ketchup to chocolate sauce, in hopes of staining the SmartStrand carpet. The customers weren’t successful but the Mohawk Floorscapes and ColorCenter dealers were, bringing in new business and creating a fun environment. Continue reading Dealers rave about recent 'Spill' campaign

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License to Spill goes global

September 2/9 2013; Volume 27/number 10

By Emily Bowbridge

Screen Shot 2013-09-09 at 10.36.29 AMFrom the time SmartStrand with DuPont Sorona was introduced in 2005, it has fought countless stains in the home, from mustard to coffee to wine. Now, the License to Spill tour that touts the fibers’ stain-fighting power has jumped the globe from its 12-stop circuit in the United States and found great international success. Continue reading License to Spill goes global

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Mohawk’s License to Spill campaign trends on Twitter

 

Liscense-to-SpillDalton—Mohawk Flooring reached social media stardom when its License to Spill Twitter Party trended on both a national and global level, which means more Twitter users were talking about the campaign than any other topic.  Capitalizing on its successful “License to Spill” national tour featuring SmartStrand with DuPont Sorona carpet, Mohawk worked with prominent online bloggers to host an equally successful #LicenseToSpill Twitter party. Continue reading Mohawk’s License to Spill campaign trends on Twitter

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Mohawk’s ‘License to Spill’ tour puts SmartStrand in the spotlight

Volume 26/Number 25; April 29/May 6, 2013

Dalton—Mohawk is hitting the road this year and taking its SmartStrand with DuPont Sorona with it. The mill will continue to prove SmartStrand’s performance attributes in the coast-to-coast “License to Spill” carpet showdown tour in partnership with the nationally syndicated lifestyle television show, “The Better Show.” Continue reading Mohawk’s ‘License to Spill’ tour puts SmartStrand in the spotlight

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Mohawk SmartStrand License to Spill tour hits the road

The License to Spill truck is travelling across the country, making stops in key cities throughout 2013.

Dalton Mohawk’s SmartStrand with DuPont Sorona has proven itself to be the best, most demonstrably superior carpet ever made. From rhinos to messy kid challenges, Mohawk has continued to put SmartStrand carpet to the test and 2013 is no exception. This year, Mohawk is hitting the road and taking SmartStrand on a coast-to-coast License to Spill carpet showdown tour in partnership with nationally syndicated lifestyle television show, “The Better Show.” Continue reading Mohawk SmartStrand License to Spill tour hits the road