Carthage, Mo.—Tred-Mor/Sponge Cushion and Avitru have signed an agreement allowing Tred-Mor product data and customized specifications to be available through Avitru’s software platforms to architects, engineers and design professionals.
Avitru and Tred-Mor have worked together to create customized versions of the industry-trusted MasterSpec sections to accurately specify Tred-Mor’s products. Along with these specification sections, Tred-Mor’s product catalog and data sheets as well as descriptive installation videos are easily accessible to specifiers when working on their projects.
Avitru and Tred-Mor/Sponge Cushion believe this relationship will benefit all design professionals by streamlining how they select and specify floor cushion and acoustic underlayment.
Morris, Ill.—Sponge Cushion, Inc. (SCI), a Leggett & Platt (L&P) company and producer of the Tred-MOR brand floor and acoustic cushioning products, has named Matt Caldwell vice president of hospitality and commercial sales.
Caldwell has been with Leggett & Platt since 2011 and has spent 26 years in the flooring industry. Prior to joining L&P, he spent 10 years in the Western U.S. as vice president of a commercial contracting firm. Caldwell received his undergraduate degree and MBA from University of Arizona.
“Product innovation is our top priority,” Caldwell said. “Sponge Cushion has built a remarkable reputation over the past 56 years by introducing underlayment to provide solutions to installation challenges. We’re sticking to what’s in our DNA and will be introducing a new product later this year called Modular PVI carpet tile cushion. PVI, or passive vibration isolation, is the ability to help minimize vibration, which essentially is noise, by creating an isolation layer between the carpet tile and the substrate, thereby addressing one of the key concerns with specifying carpet tiles.”
September 2/9 2013; Volume 27/number 10
By Louis Iannaco
Today’s underlayment and cushion manufacturers are currently focused more than ever on comfort. Whether it’s cushion for broadloom or underlayment for hard surface flooring, mills are producing quality product using state-of-the-art technology with end users’ comfort being top of mind. Continue reading Comfort priority for cushion, underlayment manufacturers
As any successful retailer or salesperson knows, selling flooring is never only about just selling, well, flooring. There’s more to it than that. As far as underlayment executives are concerned, the buying process for today’s consumer is not the total experience it should be without what lies underneath. There is an art to adding value and underlayments can provide a critical revenue stream to dealers currently operating businesses in such a difficult economic climate. Continue reading Underlayments: Educating the customer