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Karndean Designflooring challenges guests to ‘see flooring differently’ at HD Expo

Export, Pa.—Karndean Designflooring invites hospitality designers, managers and hotel owners to see flooring differently May 2-4 at the company’s booth at HD Expo in Las Vegas.

From the company’s original visuals to designability to ordering, Karndean Designflooring’s unique approach to luxury vinyl will change the way you design and specify hospitality flooring.

Among the company’s 24 new Spring 2018 designs is Grey Riven Slate, which appears on the booth floor directly below a 300-pound piece of slate that inspired the design. Other new designs include American black walnuts, shuttered concrete, European oaks and pines, and Australian spotted gum.

Each of the company’s three award-winning, waterproof formats—gluedown, loose lay and rigid core—allows designers to design flooring differently. By blending multiple products into one design, incorporating wayfinding and zoning, and the use of design components and inlays within the six gluedown ranges, designers can create a floor that both aesthetically enhances spaces and adds functionality. Guests will see the impact of Designflooring throughout the booth, from a grouted wood design to intricate blends, to a vignette of a hotel lobby seating area designed by Katelyn Von Tickner of sérendipité design studio.

Karndean LooseLay’s multi-directional designs can be installed quickly and easily in any space with minimal adhesive and minimal disruption to guests and patrons. In addition, Karndean LooseLay allows for an easy transition to carpet tile, its planks and tiles may be individually replaced, and it reduces noise transfer by 13 dB.

The company’s Korlok rigid core continues the Karndean Designflooring tradition of excellence in design and performance. While typical rigid core floors contain wood fillers or composites, Korlok’s waterproof, proprietary K-Core is composed of 100% PVC to ensure a stronger, more stable core for installation over most existing hard floors without exposing subfloor imperfections. Korlok’s pre-attached acoustic foam backing not only reduces sound transmission by 22dB, but retains its shape after being compressed, does not pool water or encourage the growth of mold, mildew or bacteria.

Introduced in 2017, Korlok Select features the company’s HoldFast 5G locking mechanism, guaranteed to keep planks together at the end seams by its 15-year HoldFast Commercial Warranty, in a 56” x 9” extra-long plank and 20mil wear layer.

An extension of the award-winning Korlok Select range, Korlok Reserve is the newest rigid core collection from Karndean Designflooring. From the classic, yet rustic design of Vintage Oregon Oak sourced from the Pacific Northwest, to the sleek, matte grays of Tavern Oiled Oak, this collection of woods is an eclectic mix of rustic, limed and oiled visuals. Korlok Reserve is available in 48” x 7” planks with a 2G locking mechanism and 20mil wear layer.

In addition to seeing and designing flooring differently, partners will see the positive impact of purchasing flooring differently, including stellar personalized service, quick order turnaround and low claims rates.

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Floors & More: Members put pedal to the metal

February 5/12, 2018: Volume 33, Issue 17

By Lindsay Baillie

 

Las Vegas—The main objective of Floors & More’s 2018 winter convention was to drive business for members—literally. In keeping with the conference theme, “EXCELerate,” the latest initiatives were designed to help members accelerate profits and growth.

Highlights included expanded private-label branding campaigns, a renewed focus on digital marketing strategies and, of course, new vendor programs. The three-day conference was also packed with education and networking opportunities.

“EXCELerate is about being the best and getting more aggressive,” said Vinnie Virga, founder and CEO, Floors & More. “Times are changing and they’re changing quickly. Therefore, our members need to be nimble and move faster. We’re helping them to understand the importance of building their local brands using the tools we bring them. We’re also reinforcing the importance of customer experience.”

According to Virga, the group’s focus in 2017 was on setting the right foundation and reworking its business model. This year the group plans on growing at an accelerated pace. “We’re growing organically, and we’re also growing through acquisition,” Virga said.

A big part of Floors & More’s success hinges on executing multiple facets of a particular design project. To that end, the group has added eight new vendors to provide dealers with the whole flooring package. In addition to taking on companies such as Lonesome Oak, the group has added insurance and benefits vendors.

What’s more, Floors & More is providing its members with multiple services to help the collective grow. “We’re extending our private brand offering,” said Mike Cherico, the group’s vice president. “We actually reiterated the importance of education and private branding [at general session]. We have some killer programs with private branding and we’re going to continue down that road.”

Cherico pointed to the success of private-label branding opportunities available through Stainmaster, adding there is more on the way. “It’s the No. 1 brand name in flooring, and we have it as our brand,” he said. “We also have another collection coming with 10 PetProtect products.”

Embracing digital
Beyond private-label branding the group is supporting members on the digital front. “Our digital marketing is already very good, but some of things we’re doing are blowing the minds of our members,” Virga said. “The digital aspect is cutting edge and very effective with unbelievable ROI, and most of it is included in the base membership.”

Kim Weber, office manager and interior design for Greeley, Colo.-based Steamway Floor to Ceiling—a member since 2002—is a big fan of the digital services. “A lot of the benefits to Floors & More are the background things they do such as advertising and the website. I also like all of the new companies they’ve brought in and the social media support they’re doing for us.”

Brad Millner, CEO, Synergy Holdings, Yuma, Ariz., is similarly impressed with the group’s initiatives. “To be successful, dealers must embrace product line extensions to capture more revenue,” he said. “After listening to RFMS, Flooring Financial, Creating Your Space (CYS) and other dealers, we are examining each step of our sales, operations, installation and customer services processes to create a more streamlined, efficient system.”

Moving forward, Floors & More is partnering with CYS and getting insight from digital experts to better serve its members with respect to their lead-generation initiatives.

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NFA Vendor Showcase: Strong turnout reflects member optimism

February 5/12, 2018: Volume 33, Issue 17

By Ken Ryan

 

Las Vegas—A record 49 vendors, including 20 first-timers, turned out for the annual National Floorcovering Alliance (NFA) specialty vendor meeting, held here on the Monday before Surfaces. The mood inside the Mandalay Bay conference hall was positively upbeat as business leaders look to build on the momentum that carried over from the second half of 2017.

“This is a great turnout and it speaks to the validity of our group,” said Deb DeGraaf, co-owner of DeGraaf Interiors, Hudsonville, Mich.

Her sentiment was shared by other dealers who not only fed off the energy of the vendors but their fellow NFA retailers as well. “Being in this room with retailers who are so successful and getting affirmation about decisions you make is so valuable,” said Dan Mandel, president of Sterling Carpet & Flooring, Anaheim, Calif., the newest among the 42 NFA members. “There is so much value you get for being part of this group. Just the one on one you get here, which you might not get at a bigger show.”

For vendors, particularly first-timers, this showcase provides that rare opportunity to meet so many influential flooring dealers in a four-hour period. “If you are looking for the best retailers in the country chances are they are here,” said Doug Jackson, president of Cali Bamboo. While Cali was a new vendor at this event, he is well familiar with NFA dealers from his days at Tuftex, which was then the high-end carpet division of Shaw Industries. “A lot of these folks are old friends. I worked for a great company in Shaw and it’s great to be able to expand my relationships.”

Alston was another of the new members at the NFA show. The China-based hardwood flooring manufacturer, with U.S. distribution headquarters in California, came in with high expectations. “My goal for this show is 10 new dealers. I think that’s realistic,” said Alan Chou, president.

Bamboo Hardwoods, another first-time vendor, was also glad they came. “It’s been a good show for us,” said David Keegan, president. “We’ve had a lot of retailers come by to show their interest in the product. They also had a lot of questions about bamboo in general, which is a good sign for us.”

For all vendors, the benefit of being here is the likelihood that most NFA members will stop by and spend quality time. Sam Kinnaird’s Flooring in Louisville, Ky., was one such dealer. “These vendors pay good money to be here, so it is common courtesy to make the rounds and see everyone,” said Donna Mudd, manager.

Focus on innovation
The biggest buzz surrounded the Magnetic Building Solutions (MBS) space. The new company, part of the World Floor Covering Association (WFCA) and headed up by Scott Humphrey, unveiled its new magnetic installation system, designed for all flooring types.

Humphrey said most NFA dealers were “fascinated” by the product. “The biggest question I hear is, ‘When do I get product?’ The coolest thing is every product you see on the show floor can work with this thing.”

NFA dealers weighed in favorably after seeing demonstrations. “I’m a pretty big fan of it,” said Dave Snedeker, NFA president and divisional merchandise manager for Nebraska Furniture Mart. “It’s more favorable than wait-and-see.”

Darren Hearns, president, Great Lakes Carpet & Tile, Lady Lake, Fla., is equally intrigued by MBS, adding “they need manufacturers to back it; if they get that, the sky is the limit.” Meanwhile, Jim Walters, president of Macco’s Floor Covering, Green Bay, Wis., sees the potential. “I don’t see any reason it won’t win in the market.”

But perhaps DeGraaf put it best when she said: “It’s special, I think it could be a game changer.”

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TISE changes day format for 2018

TISElogoDallas—The International Surface Event (TISE) dates have shifted to a new day format for 2018. Next year’s event will run Tuesday through Thursday (Jan. 30-Feb. 1), with the education program occurring Monday through Thursday (Jan. 29-Feb. 1). The exposition will feature the latest industry products, materials, equipment and services, including a wide variety of hardwood and laminate flooring, carpet, tools and equipment, natural stone and machinery, all types of tile and much more.

TISE is the largest North American event serving the floor covering, stone and tile industries. Comprising three world-class tradeshows Surfaces | StonExpo/Marmomac | Screen Shot 2017-07-25 at 1.20.49 PMTileExpo, TISE features four days of the newest products, hands-on demos, inspiring trends, key manufacturers, industry suppliers, along with unmatched education and networking. Held annually each year in Las Vegas at the Mandalay Bay Convention Center, TISE is the industry marketplace that brings together distributors, retailers, architects, designers, installers, fabricators, contractors and homebuilders, and many other industry professionals from all over the world with the manufacturers and suppliers needed to do business.

TISE 2017 was a banner event for the industry—an incredible 34,000 square foot increase in exhibits and over 800 presenting brands—drawing an attendance growth from the industry of 7% over the already successful 2016 event. Attendees experienced technical installation demonstrations in the Installation Showcase, viewed product demonstrations and award winning technology from Best of Product & Event Winners, discovered trends in the Speed Trending Breakfast and the Trends Hub, heard first-hand techniques and knowledge from over 100 industry experts and influencers in the Ignite Education program and across the event floor, and were even honored with a presentation from the acclaimed architect, Art Gensler Jr., founder of Gensler.

For additional information about TISE 2018 visit TISEwest.com.

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SURFACES | StonExpo/Marmomacc Americas issues call for presentations for 2013 education program

Dallas—With the recent wrap up of the 2012 show, the planning of SURFACES | StonExpo/Marmomacc Americas 2013 is already in full swing with the issue of Call for Presentations to all educators, consultants and experts who want to share their knowledge and business expertise as presenters for the education program.

Taking place January 28-31, 2013, at the Mandalay Bay Convention Center in Las Vegas, the education program presents the latest topics and trends in the floor covering and natural stone industries designed to help attendees increase their bottom line and expand their technical knowledge. Continue reading SURFACES | StonExpo/Marmomacc Americas issues call for presentations for 2013 education program

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Surfaces to host Mohawk western regional

by Steven Feldman

FCNews has learned that Mohawk Industries will be holding its Western regional market at the Mandalay Bay Convention Center in conjunction with Surfaces, the flooring industry’s premier trade show. Mohawk has taken 12,660 square feet on the second floor lobby adjacent to the Surfaces show floor. Continue reading Surfaces to host Mohawk western regional