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Anderson introduces its first-ever laminate collections

Fountain Inn, S.C.—For the first time in company history, Anderson Hardwood Floors introduces three collections of upscale laminate products. The collections, named Essentials, Artisan and Brilliance, feature a variety of styles with a wide array of species and beautiful colors at reasonable prices. Anderson laminates are made in the U.S. with a strong, stable and moisture resistant coreboard with a patented, adhesive-free, locking system on all four sides, so it is quick and easy to install. Continue reading Anderson introduces its first-ever laminate collections

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Dealers share own effective selling techniques

Since arriving in America in the mid-1990s, laminate flooring has represented something new, different and innovative. Offering the look of hardwood with superior scratch and scuff resistance, technological advancements have helped the category improve in looks, texture, applications and durability.

But in retail circles the key was how to position the product to consumers. Should it be sold as part of the hardwood section or on its own? How much of it should be in displays, part of vignettes or on the floor itself? And what about the increasing ceramic-look SKUs? Continue reading Dealers share own effective selling techniques