Viken, Sweden—Swiss Krono and Kronospan groups have recently signed long-term agreements with Välinge Innovation, committing to promote Välinge’s 5G technology worldwide. Swiss Krono and Kronospan have both been Välinge licensees since 2005.
“Both Swiss Krono and Kronospan have been early adopters of the 5G technology to offer their customers fast, easy and robust installation and a significant part of their product portfolio is already today offered with 5G Fold Down technology,” said Niclas Håkansson, CEO, Välinge. “We are now pleased to have signed long-term agreements with Swiss Krono and Kronospan groups respectively and see them as valuable partners with the ability to continue to drive forward the most user-friendly locking system on even more markets.”
Välinge’s 5G technology is used today by more than 100 flooring producers around the world. The 5G technology aims to make flooring installations easier and more than 1.5 billion square feet of flooring has already been installed worldwide with 5G/Fold Down locking systems.
“We consider Välinge’s 5G technology as one of the most sought-after locking systems in the market and therefore plan to increase our volumes,” said Max von Tippelskirch, CSCO of the Swiss Krono Group. “We have learned that 5G is highly demanded by professionals as well as DIY-customers on several markets. With this strategic long-term cooperation with Välinge, we will continue to offer high-quality products to our customers, both from a technical and design perspective.”
Wolf Harig, who acted as senior advisor to Kronospan during the negotiations, explained, “This agreement means Kronospan has secured the future license needed to continue with the 5G technology.”
Willemstad, Curaçao—Innovations4Flooring (I4F) has signed a global strategic partnership agreement with Kronospan. As part of this agreement I4F receives rights for Kronospan’s 1,000-strong patent portfolio covering flooring locking, wall panels, board compositions and production, as well as digital printing and furniture. This adds to I4F’s strategic partnership agreements with Classen and Kowon, established in 2017.
“This latest strategic partnership with Kronospan is a significant stride forward on our path to deliver the best technological solutions for the flooring industry,” said John Rietveldt, CEO, I4F. “Kronospan’s impressive heritage and commitment to innovation is fully aligned with our strategy to be a leading global technology company. We are partnering with the best and now, together with Kronospan, Classen and Kowon, we are creating a powerful platform that provides accessibility to open and meaningful innovations.”
By Reginald Tucker
New York—Kronospan USA held a press conference in Times Square on Nov. 10 to announce its plans to launch its new, comprehensive product line for the North American market at Surfaces 2017 in Las Vegas in January. At its exhibit space on the Surfaces show floor (booth #603), Kronospan USA will unveil its complete product line that encompasses 94 new laminate flooring products across five distinct, on-trend design collections.
“Kronospan’s appearance at the 2017 Surfaces trade show marks a significant step in the company’s growth,” said Michael Babula, chief marketing and sales officer, Kronospan USA. “It is our first opportunity to speak to Kronospan’s ‘Made in the USA’ story and our expanded American manufacturing capacity. It is also the first time everyone will get to see our complete product offering.”
The new Kronospan USA laminate flooring collection includes five design-inspired assortments:
- The Authentic Collection. A classic interpretation of natural All-American beauties. This embodies the classic approach to laminate flooring in colors that are designed to coordinate with all types of decors, from traditional to modern. It consists of North American oak, hickory, walnut and maple species.
- The Bohemian Collection. Designed for consumers who are very artistic and enjoy a casual lifestyle, this line offers an eclectic mix that showcases wood species such as hickory, oak and teak.
- The Downtown Collection. Contemporary looks in popular shades of grey, reflecting hot urban design and sophistication.
- The Pioneer Collection. Defined by simple, rustic charm, this collection includes hand scraped, distressed visuals featuring character and texture.
- The Voyager Collection. Showcases exotic wood species from around the world, including jatoba and koa.
According to Tricia Vandagriff, product stylist for Kronospan USA, the new collections reflect the popular trends in the North American market. “It’s a fresh take on laminate flooring offering,” she said. “We’re offering a little bit of everything to meet virtually all design requests. Within each of these style groups you’ll also see wide bevel planks, low gloss matte finishes, embossed in registration, textures and a huge range of colors.”
Beyond the on-trend styling and fresh designs, Kronospan USA partners also stand to benefit from consistent supply thanks to state-of-the-art production plants in Alabama and Pennsylvania. “We’ve got a lot of great designs that are not only new and on trend, but they are all coming from a domestic supply point,” said Jeffrey Juzaitis, vice president of sales and product development. “The commitment of the Kronospan team to invest in Clarion, Pa., and in the new facility in Alabama has given us the capacity to service the market. Coming to the market at this point in time is important, and we have retail partners that are ready to grab this brand and run forward with it.”