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HD Expo: Hospitality takes its cues from residential design

May 14/21, 2018: Volume 33, Issue 24

By Steven Feldman

Las Vegas—Things are changing in hospitality. Guest rooms are moving more to hard service. Select service hotels—the 2- and 3-star properties—are growing and garnering more attention than luxury hotels. And technology is yielding better performing hardwood for public spaces.

“We are seeing a lot more mid-scale hotels, what they are calling select service, and a lot less of the 4- and 5-star hotels with the huge ballrooms and lobbies,” said John Reader, general manager, Desso Hospitality, a division of Tarkett. “That means there is a lot more emphasis on guest rooms, where the hotels make the money, and a lot less emphasis on the public space.”

As such, while the company is seeing much more traction in public spaces with hard surface and modular than, say, five years ago, the real growth is in select service. To that end, Desso showcased a patterned LVT to almost identically match a carpet tile. Collection Infinies by Tarkett is a high-definition LVT that invites users to customize four innovative designs with its proprietary co-creation tool. The technology allows users to select colors from a predetermined palette and personalize the patterns to their liking.

Talk to LVT suppliers, and they will attribute their increasing success in the hospitality segment to the product’s ability to provide solutions—whether it’s installation, maintenance or design flexibility. Take Karndean Designflooring, for example, which at HD Expo put the spotlight on Korlok, its entry into the rigid core arena. “It is increasing in popularity because of the fact it can go over imperfect subfloors,” Emil Mellow, director of public relations, told FCNews. “Someone just came by seeking to replace a ceramic tile floor with grout but didn’t want to rip it up. Korlok is a perfect solution because it will go right over it.”

Shaw Hospitality prides itself on offering different types of solutions for various types of spaces, according to John Crews, design manager, Lifestyles Studio, which includes the hospitality business. Among its centerpieces at HD Expo was Natural Choreography, a collaboration with Rockwell Group. Natural Choreography utilizes custom, end-cut block wood and sheared marble floor surfaces, which are signature interior elements for high-end hospitality projects. The patterns mimic natural stone and wood with “metal” inlay by creating high-definition scans of real lumber and stone. The idea is to bring these exclusive materials to mass hospitality as a unique, cost-effective solution. “We are taking natural elements and adding a twist,” Crews said. “It’s something a little different for public spaces and guest rooms.”

Republic Floors made its HD Expo debut with its patented Pure SPC, which the company claims is a step above what’s currently on the market. As Rotem Eylor, founder and CEO, explained, “Pure SPC offers a density of anywhere from 1200 psi to 2400 psi. It is made from four different stone powders with special polymers inside to make the material stable. Our claims ratio is less than 0.01%. The product is good in heat or cold, and it doesn’t need acclimation. It doesn’t expand and contract. For hospitality, it can go anywhere—public areas, guest rooms, even in the shower.”

Metroflor featured its Aspecta brand, which is finding favor in hotel guest rooms. Its Aspecta Ornamental line allows flexibility of design with a custom print overlay on a 2.5mm vinyl body. “It’s more of customized feel without a customized budget,” said Alan Rowell, director of sales, Aspecta. It allows a designer to create something beyond a monolithic design.”

Bringing past to present

Personalization of space and the need for a tactile experience—that’s what some of the carpet mills sought to address via their HD Expo introductions. “People are still craving the texture and experience to be able to connect with the product,” noted Jackie Detmer, vice president of design and product development, Mohawk Group, which features the Durkan brand for this segment. “Our new Crafted Convergence was inspired by a collaboration with the Museum of Indian Arts & Culture and the Museum of International Folk Art in Santa Fe, N.M. The carpet is modern but inspired by patterns that have been in [existence] for thousands of years.”

It was a similar story at Mannington Commercial, where Amanda Swindall, marketing director, talked about the continuation of personalization in design as well as what she called “resi-mercial” (making hospitality settings feel more like the comforts of home). In response to that trend, a new carpet tile called Heirloom, based on an old Czechoslovakian wedding dress, was previewed for a summer debut. “Look how the yarn comes in and out and how the color plays. It’s a handcrafted look that’s based on disintegration over time.”

Wood-strong

Hospitality is traditionally a segment that utilizes hardwood primarily in public spaces, but given the demands of the application, the wood must perform. In fact, hospitality is the No. 1 market for Nydree Flooring, whose products are acrylic infused, making them three to four times harder than regular wood, according to Jason Brubaker, vice president of sales and marketing. “Depending on the level of the property, our products could go in common areas, lobbies, restaurants and, in some cases, the guest rooms.”

Monarch came to HD Expo featuring its two main brands: Monarch Plank Hardwood Flooring, which is its quick-ship stocking collection, and Royal Custom Plank and Parquet, a wide array of unfinished offerings. According to Danny Harrington, vice president of marketing, Monarch’s products are suitable for hospitality applications due to a very heavy commercial finish, which features UV-cured oil.

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Karndean celebrates Korlok release at corporate headquarters

Screen Shot 2017-09-05 at 10.28.31 AMExport, Pa.—Karndean Designflooring welcomed area architects, designers, retailers and homeowners to its U.S. corporate showroom and headquarters outside Pittsburgh to celebrate the new Korlok collection—an innovative plank featuring rigid core technology, comprised of 12 colors in a 56 x 9 format.

At the event guests received a passport and traversed on a tour of the facility, where they discovered the global inspiration story behind each Korlok design at themed stops along the way. Karndean Designflooring’s internal product designers drew inspiration from North American and European woods, including Texas Ash, Oak and Butternut. The event also included interactive product demonstrations and giveaways.

Korlok features several elements that help both the speed and ease of installation. Its layers of premium performance include: a pre-attached acoustic foam backing, eliminating the need for a separate underlayment and making Korlok Karndean’s quietest floor to walk on; a 5G locking mechanism that allows installers to quickly click and lock planks together; proprietary, waterproof K-Core technology, providing a rigid core that allows for installation over most existing hard floors, such as ceramic or hardwood; and K-Guard+ surface protection, which provides hygienic, durable surface protection. These elements keep subfloor preparation to a minimum and make installation adhesive-free.

“As interior designers, we constantly seek the most high-quality products to enhance our interior spaces,” said Nancy Spears of Savoy Interior Design. “Korlok is at the top of my list for looking, acting and performing like wood, but has qualities that go beyond hardwood like that it doesn’t promote microbial growth, has acoustical qualities to meet educational and business needs, and is a true floating floor that can go over uneven surfaces.”

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Karndean to host Korlok launch party

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa.—Karndean Designflooring invites area architects, designers, retailers and homeowners to celebrate its new rigid core interlocking floor and find out why “everything clicks with Korlok” at the company’s U.S. corporate showroom and headquarters, Aug. 31 from 5 to 8 p.m.

After more than three years in development, join Karndean for the unveiling of its new Korlok collection, comprised of 12 colors in a 56 x 9 format that features rigid core technology. Korlok draws inspiration from North American and European woods, including Texas Ash, Oak and Butternut, with each design sourced and developed by Karndean Designflooring’s internal design team. The event, sponsored by Pittsburgh Magazine, will also include interactive product demonstrations, giveaways and much more.

In addition to visuals, Korlok features several elements that help both the speed and ease of installation. Its layers of premium performance include: a pre-attached acoustic foam backing, eliminating the need for a separate underlayment and making Korlok Karndean’s quietest floor to walk on; a 5G locking mechanism that allows installers to quickly click and lock planks together; proprietary, waterproof K-Core technology, providing a rigid core that allows for installation over most existing hard floors, such as ceramic or hardwood; and K-Guard+ surface protection, Karndean Designflooring’s tried and tested finish, which provides hygienic, durable surface protection that is easy to clean. These elements keep subfloor preparation to a minimum and make installation adhesive-free.

Like all Karndean Designflooring products, Korlok is waterproof, kid- and pet-friendly, and carries a lifetime residential warranty. For commercial applications, Korlok carries a 15-year warranty and a 20 mil wear layer.

For more information and to RSVP, visit karndean.com/korloklaunchparty. Reservations should be completed by Aug. 21.

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Karndean expands portfolio with rigid core rollout

March 27/April 3, 2017: Volume 31, Issue 21

Screen Shot 2017-03-31 at 11.42.07 AMExport, Pa.—Karndean Designflooring has taken the wraps off Korlok, a new rigid core floor that was more than three years in the making. The new line features several elements that are meant to enhance speed and ease of installation; in this case, the objective was to construct a floor that would be suitable for projects that needed to be completed quickly.

“We took the time to perfect the technology and create designs that fill a need within our existing product catalog,” said Larry Browder, CEO of Karndean, noting the company approaches every project with a design mindset. In this case, the design team searched for natural materials that would be either too costly or impractical for everyday living and then meticulously brought out the true character of these materials in the new collection.

Korlok comes with a 5G drop and lock technology, which requires minimal subfloor preparation. Likewise, no adhesive is needed. The proprietary, waterproof K-Core technology behind the product provides a rigid core that allows for installation over most existing hard floors. Plus, the pre-attached premium foam backing saves on time, cost and labor since there is no need for a separate underlayment. It also makes Korlok quieter to walk on, making it ideal for upstairs rooms in the home where noise transfer is a concern.

Browder said every prospective Karndean product is put through the rigors of testing to ensure it performs to the company’s high-quality standards. “Korlok is composed of layers of premium performance, from our waterproof K-Core, to the 5G locking mechanism, to our K-Guard+ surface protection. Nowhere else will you find a rigid core product with the quality designs and performance.”

The collection offers 12 colors from woods sourced across North America and Europe, including Texas ash and butternut, which is hand selected from the East Coast to the cross-sawn grays of reclaimed French oak. Korlok is finished with Karndean’s K-Guard+ surface protection, which provides a hygienic, durable surface that is easy to clean, according to Browder. Korlok also carries a lifetime residential warranty and 15-year commercial warranty.

A complete package
Korlok is the latest entry in Karndean’s total flooring solutions package, which encompasses gluedown, loose lay and rigid core formats. In the portfolio are six glue down ranges along with two floating floor solutions—Karndean LooseLay and Korlok—each of which solves a different problem, the company said.

With the addition of Korlok, Browder said Karndean has a format to fit any type of subfloor scenario, be it an imperfect or uneven subfloor or a concrete slab in areas with high humidity. “Regardless of the install method, consumers and retailers can rely on every product we developed. Our mission is to develop the truest, most authentic designs possible across all installation options, which is why we offer more than 200 products across our total flooring solutions.”

Browder encourages Karndean’s existing flooring dealers to round out their assortments by carrying Korlok. As of press time, Korlok displays have not yet reached the retail marketplace. In fact, only a handful of dealers have seen the product. One of them, Bob Caputo, owner of Carpetland USA of Dothan, in Dothan, Ala., was impressed. “We are very excited about Korlok—the visuals are great. Karndean does a great job with style and color. This product is designed to be installer friendly, which is always a plus. This will be a great product for us.”

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Karndean Designflooring debuts Korlok rigid core at Surfaces

Karndean-Designfloor_logo-2-col-on-white-background-1024x270Export, Pa.–Karndean Designflooring will debut Korlok, its premium rigid core floor, at this year’s Surfaces in Las Vegas, Jan. 18-20. With the addition of Korlok, Karndean will have a product to cover any type of subfloor scenario across gluedown, loose lay and rigid core formats.

Shown is the company's Korlok in English Character Oak
Shown is the company’s Korlok in English Character Oak

Korlok is a rigid core floor secured by a premium 5G vertical click locking mechanism that is quick and easy to install. Its innovative PVC K-Core ensures a stronger, more stable core that is as easy to install as gluedown LVT with a simple score and snap. Korlok’s K-Core provides unparalleled dimensional stability and may be installed over imperfect subfloors and over most existing hard floor coverings. Its attached foam underlayment and IIC rating of 62 make Korlok Kardean’s most acoustically friendly product to date and is well suited for any environment where you’re looking to reduce noise transfer to rooms below. The collection includes 12 new colorways in a 56” x 9” format, and will be available in Spring 2017.